How to quickly establish a local classified information website

Personally, the structure of local classified information websites in small and medium-sized cities is relatively simple, the construction and maintenance are relatively simple, the website weight and traffic are very good, and large portals generally do not take into account cities below the third line. When the time is ripe, it can be directly developed into a local portal website, which is especially suitable for the part-time management of individual webmasters in small and medium-sized cities. 1. Choose a domain name Remember, it is very important to choose a simple and easy-to-remember domain name of the local website, and we should respect users' search and memory habits. In my own experience, the choice of domain name should highlight the core keywords of the website. As a local website, it is best to include a place name or area code with a prefix or suffix, such as 0434w.com of Siping Information Network. Domain names need to be easy to remember and spell. However, it is worth mentioning that many users now use the sogou input method, which has a memory function and can automatically generate names by inputting abbreviations. Therefore, we can also consider the abbreviation to be consistent with it, and we can also consider the history of domain names to increase the connotation of the website. These are also used by webmasters in combination with their own local characteristics. As for what kind of top-level domain name, I strongly recommend the webmaster to choose com first. The reason is self-evident, and it is a matter of habit. 2. Pay attention to keyword selection. At present, domestic large-scale information classification websites are headed by 58, market. Of course, comprehensive websites have the advantages of comprehensive websites, and local websites also have their own advantages. So we have to learn 58 to compete with these websites in the market. This needs to reflect our strength from the selection of keywords. We can use nofollow tags to filter out some irrelevant anchor texts, such as "home page" and "next page". At the same time, add place name information in the inner page and anchor text as much as possible, such as Siping second-hand market, Siping group purchase, Siping recruitment, Siping talents and so on. Generally speaking, place names should be added to them. I have something worth sharing, that is, try to add local information to the names and titles of news columns, which is also a trick to use our local information classification website. 3. Find your own breakthrough point as soon as possible. In fact, the so-called breakthrough point of the website is simply how the website makes a profit. For a classified information website, profit is nothing more than profit through advertising space and corporate information release fees, so how to attract enterprises is the starting point. A new website lacks fame and local status, how to convince others. My experience is to understand the local market through a lot of market research in the early stage of website construction, which is what everyone emphasizes now. Then do targeted marketing according to market feedback. According to the needs of merchants, make products, make plates and then sell them. For example, in attracting catering businesses, we selected some catering enterprises in Siping city at that time, collected all their information, started with the classification information of dishes, built keywords and published classification information, and achieved good results. Generally speaking, the construction of local classified information websites is also a comprehensive marketing construction, which requires correct methods, understanding and uniqueness.