How about Hefei lamps market? Which markets perform better? Or which brands are better, I hope friends in the industry can help me answer.

At the beginning of the development of lighting industry in Hefei, on Lu 'an Road, hardware was basically sold together with light sources, lamps and electricians. Because there were not many people doing this kind of business at that time, it was more profitable. After a period of development, some businesses feel that lamps are very developed, so they specialize in lamp sales during the transition. Unconsciously, Lu 'an Road (Chenghuang Temple) has become a business district, and the sales circle of hardware, lamps, electricians, ceramics, bathrooms, clothing, food, daily necessities and other commodities.

So far, there is a strange phenomenon in Hefei's lamps market, that is, there is no professional lamps market. Although Oriental Mall has more than 150 lamp merchants, it also includes industries such as floor, ceramics, cloth and hardware, forming a diversified industrial sales chain, as do other markets. Then why is there no professional market in Hefei? Will there be a professional market in the future? Do market developers have no vision? And so on, people in the lighting industry have many problems in their minds.

Hefei has no professional lamps market.

In many cities in China, the professional lighting market is not uncommon. In big cities such as Beijing, Shanghai, Chengdu and Xi, there are 10 lighting shops. Hefei, as a provincial capital city, has no professional market, but operates lamps in a whole building materials market. Such markets include Hefei Oriental Mall (150 or above), Hefei Light Industry Mall (50 or above), Hefei Hongqi Building Materials Market (50 or above), Hefei Golden Triangle Building Materials Market (10 or above), Hefei Wulimiao Building Materials Market (about 10) and Hefei Meijia Building Materials Market.

It is understood that in the 1990s, the market for the next stage of construction planning was mainly building materials and decorative materials, and lamps were not separated separately. Therefore, there are no professional lighting shops, and the reasons for this phenomenon are as follows: First, there were not many professional lighting businesses at that time, and each business scale was not very large; Second, the Oriental Mall market, one of the earliest markets for construction and investment, didn't see the development of lamps at first, so it didn't pay attention to it. The business area of lamps given in the investment promotion is not very large, but the lamps business households in Lu' an Road have basically settled in Oriental Mall; Third, because the owners who operate and develop the market are ambitious and want to operate all eight pan-home industries, each market is not dominated by an industry when attracting investment; Fourth, it has something to do with the consumption habits of Hefei consumers, because "one-stop shopping" has been formed in the original Lu 'an Road (Chenghuang Temple), so it is better to build a versatile store.

Oriental Mall, the Main Market for Lamps Management

As long as the rising markets in the second phase of 1990s are Oriental Mall, Light Industry Mall and Hongqi Building Materials Market, the mainstream market of lamps today is Oriental Mall. Today, there are as many as 150 lamp operators, which are located in Hefei Second Ring Road and close to the pedestrian street, with a construction area of about 90,000 square meters and lighting of about 20,000 square meters. A group of powerful merchants such as Hefei Huangshi Lighting Co., Ltd., Anhui Achao Lighting Co., Ltd., Hefei Jin Peng Lighting Co., Ltd., Hefei Fuji Lighting Co., Ltd. and Hefei Ruizhan Lighting Firm have gathered. The business area of these businesses is above 1500 square meters, which is well-known in the hearts of consumers. The brands collected are NVC, Sanxiong Aurora, Mei Jia Times, Xinteli, Bao Hui, Opal, Kaiyuan, Shangpin, air billow, Foshan Lighting, Wenhang, Xinwenhang, Jinda and other electricians, such as TCL Rogland, TNC, Tianji, Simon, Feidiao and Hongyan. Its radiation area is the whole of Anhui Province. As long as you come to Hefei to buy lamps or purchase goods, you will come to Oriental Mall first. So many big names in the industry have basically settled here, and they are basically general agents, which has a very important relationship with Oriental Mall to build a mainstream lighting commercial market, which is also a pillar commercial product of Oriental Mall. Light Industry Mall is located in the North Second Ring Road of Hefei, which deals in lamps, fabrics, hardware and electricians. The lighting area is about1.200m2, and there are more than 50 merchants, including Hefei Xinxing Lighting and Hefei Hongye Lighting. Its radiation range can also reach the whole province, but it is still not as good as Oriental Mall. Due to the small market scale and few merchants, lamps are mainly wholesale and retail. Hongqi building materials market is located outside Hefei Second Ring Road, with poor geographical location and relatively small radiation area. However, due to its large scale of operation, with ceramics and wooden floors as the pillars, the market reputation is not small, but there are more than 50 lighting business households with a total operating area of about 6,543,800 square meters. The scale of lamps operation is not large, and the number of merchants is small, which makes the sales of lamps in this market not very large, and it has not become the mainstream lamps operation.

The trend of tripartite confrontation has been formed.

In these three major markets, there are very strong competitive forces, but Oriental Mall occupies the majority. Because it can radiate the whole province, there are many lamps and lanterns, many electrician brands, businesses have strength, and good conditions such as the geographical location of prime locations have been taken away by it, forming the advantages of good weather, geographical location and human harmony.

Now both the light industry mall and the Hongqi building materials market want to surpass the Oriental mall, but they can't catch up anyway. The marketing methods of these three markets are similar, mainly relying on newspaper advertisements, but now only Hongqi building materials market is active in the media, because they are now going to build the largest and most famous market in Anhui.

Today, these markets have experienced the baptism of 10 for many years, and have also been divided into first-class and second-class markets. However, bad luck has befallen Oriental Mall. Due to the urban planning of Hefei, it is necessary to build a new Yangtze River East Road and rename the existing one, just as the new road will pass through the south side of the Oriental Mall market. According to the plan, A, B and Oriental Mall Boutique City on the south side of Oriental Mall will be demolished, and A and B are basically lighting merchants, which makes these merchants have to be transferred, involving about 60 companies. The arrival of this unexpected event has hit this old market, but it has not had a great impact on it. Light Industry Mall, Hongqi Building Materials Market, Red Star Macalline, Phoenix Home World, Wulimiao International Hardware & Electrical City, Jinghua Home Expo Center and other markets. They are all eyeing the Oriental Mall and want to recruit businesses such as lamps and even hardware. Light Industry Mall and Hongqi Building Materials Market want to take this opportunity to build a mainstream market. There is no professional market for lamps in Hefei, and merchants don't know where to move, which makes some merchants retreat to their warehouses, and some get the support of the market and get a place to live. It is conceivable that if this situation continues, how many years will Hefei's lighting industry go backwards?

It is inevitable to build a professional market.

Now many businesses hope that Hefei has a professional market for lamps, which is also a direction for the future development of lamps. So who is optimistic about this direction now?

At present, there are many problems in Hefei's market, such as imperfect management, poor or no supporting facilities, poor shopping environment, poor service, chaotic market layout, inconvenient travel for consumers and businesses, and poor market self-promotion. These have become the biggest bottleneck in the development of Hefei market, and no one wants to delve into it. Only when these basic problems are solved can there be a good mainstream market, so the Hefei market that has developed so far should also have an all-round upgraded professional market, which is also suitable for the development of this society and industry.

Now the planning and construction of Hefei is very fast, mainly to the south, which brings many business opportunities to the consumption of lamps. It is not impossible to build a professional lamp market in new fields. When the new urban area forms the central urban area, the commercialization and market development of lamps will be more considerable and obvious.