How to be an excellent marketer

It is not surprising that the turnover of an excellent salesman can reach twenty or thirty times that of ordinary people. What qualities do you have to achieve such impressive results? In addition to the well-known hard-working, sociable, dedicated and professional qualities, excellent salespeople often have one of the following four personality qualities.

Easy-going, open-minded, talented and emotional, these people are naturally interested in others, like to associate with others, easy to find the advantages of others, compassionate and sincere. A woman in her early thirties asked questions and greeted all the strangers around her when she applied for a job in a company for the first time. She doesn't consider herself an outsider at all. When she first came here, she even knew the last name of the janitor in the old company. She really wants to know others and has an innate affinity, not to communicate with others in order to achieve sales performance. Communication itself makes her feel very happy. This Ms. Ren began to make achievements in the first month after she arrived at the company, and she was already excellent in the second or third month, with sales more than ten times that of others. Mr. Chang of another trading company always talks about Kan Kan with a smile on his face, and even tells the other party the bottom price intentionally or unintentionally, but the sales performance is very good, and he is called "you are a mystery".

Depression is versatile, self-accelerating, and sometimes it seems strange in mood and thinking. Mr. Li, who is engaged in candy sales, comes from an artistic family and likes music and dance. He usually doesn't like to talk in public, and even seems very depressed, but once he meets something he is interested in, he will be particularly excited and talkative. His thinking and emotional angles are different, and sometimes he looks strange. Later, Mr. Li had excellent sales performance, especially for some big customers. This kind of person contains a lot of energy and has the ability to communicate with people in depth. Once they meet like-minded people, they may become close friends and establish a very strong relationship with customers, and their performance will continue to rise steadily.

Perseverance and tenacity, enthusiasm for study and work, particularly competitive. It is human nature to be competitive, but people who are particularly competitive are not seen. This kind of person usually works hard in the early stage, not necessarily outstanding, but works hard. Mr. Chai, a medical salesman, started with a bad method and kept coming to the door strangely. Every day others run five stores, but he can run ten. Later, it was called "Chai 80,000?" Because he walks 80 thousand yuan a day. This kind of person has a particularly strong personality. He must not fall behind others. When he finds something valuable, he will never give up. When he learns something new, he will gain great wealth. Success is only a matter of time.

Smart and considerate, I feel relaxed and can switch things on and off freely. The biggest feature of this kind of person is that he is clever, but he is not mistaken by cleverness. At the same time, his behavior is open, and success or failure doesn't matter to him. Such people can often make fewer detours, give full play to their intelligence in their work and get happiness in creative thinking. Cleverness and action make them superior to others.

These four types of people sometimes have overlapping personality characteristics. For employers, if you find these four types of people in the recruitment process, don't miss them, because they will create superhuman wealth for you.

Quality of excellent marketing personnel

The quality that a real marketer should have is the elite of the elite;

(1) The ambition to succeed. He has an insatiable desire for success.

(2) always control the situation and always be aware of what is happening around you. In the face of emergencies, he can think independently and show his originality. He is clever, honest and reliable, and his words and deeds are consistent.

(3) Be good at listening and convincing others by reasoning. He is far-sighted and knows exactly what to do next. People are willing to listen to him, respect him and approach him.

(4) Love his company. He often works alone because he likes this way of working. He is willing to help his colleagues, especially the new colleagues, because he loves his job and gets real pleasure from it.

He is full of enthusiasm and devoted himself to every promotion.

He is eager to work and always in high spirits.

(7) He works in an orderly way, is good at using tools and equipment, and makes careful preparations. There are new contents in his notebook every day. Always know where he is now.

(8) He can show authority and convey his confidence to potential customers-he is a shepherd and customers are his sheep.

(9) He is a master performer and has a strong ability to create emotions and express himself.

(10) He never belittles his peers. He is not afraid of competition at all. On the contrary, he welcomes competition and likes challenges.

(1 1) He is always good at learning new knowledge, always committed to improving his own level, looking forward and moving forward towards his own goals. He is a successful person who often says to himself "I can, I will, I will".

(12) He is good at motivating himself. Determined, enterprising and eager to succeed, the harder he works, the better. Generate's inner strength can infect everything around him. Thanks to his perseverance, he is sure to win-he is sure of success.

How to be an excellent marketer

If you want to be an excellent marketer, you must know the following "123456":

The so-called 1 means that marketers should grasp the 1 standard: they should know the belief standard of "affirming themselves in the challenge".

The so-called 2 is that marketers should learn two balances: marketers should balance the interests of the company and the interests of customers.

The so-called "3" means that a marketer should have three characteristics: sincerity to the company, qualitative work and passion for marketing.

The so-called 4 refers to the four stages that marketers have to go through: the first stage: I don't know, I don't know; I didn't know when I entered the business, because I didn't know; sequence

The second stage: I don't know, I know; Never realize understanding, the two gradually become familiar; From the third stage: know, know; More and more familiar, from understanding to knowing more; The fourth stage: knowing, not knowing, the realm of marketing is endless, and there are still many unknowns, that is, from knowing to not knowing.

The so-called "5" means that marketers should be aware of five feelings: loneliness, helplessness, hypocrisy, pressure and monotony.

The so-called 6 means that marketers should understand six decisions: details determine success or failure, personality determines fate, ideas determine the way out, high-end determines low-end, potential energy determines kinetic energy, and begins to decide to shoot.

If you want to be an outstanding marketer, you should have the courage of an officer, the wisdom of a commander and the ability to coach an officer.

There are 50 million marketers in China, and every marketer is inevitably dealing with customers, but do you know what customers are? What are you selling?

I think the real definition of customer is this: agree with the development direction and hope of the enterprise, and equally assume their respective responsibilities and obligations in the process of cooperation with the enterprise, a win-win and jointly responsible partner!

In fact, as marketers, what we really sell is not products! Not the price! Not a company! It's not personal charm. You are selling a "complete profit plan"! What dealers have to do is "business area promotion"! Marketing personnel should do a good job of "market regional promotion"!

When dealing with customers, we must master a rule: management under cooperation, cooperation under management! This "degree" needs to be grasped by yourself. Excellent marketers are good at establishing good customer relations with customers through work, action and thinking on the basis of adhering to the principle of customer and company interests. Whether your professional knowledge and ability are rich (including industries and enterprises), whether you have a sincere personality-oriented face, your market analysis ability, judgment and predictive power will directly affect your position among customers. Don't forget that bragging and having fun all day won't win the respect of customers! Customers always welcome honest, smart, planned, thoughtful, steady and loyal business people, who can testify for their problem-solving actions!

When dealing with customers, I give my peers the following four sentences:

Infect him with your actions

Touch him with your sincerity.

Inspire him with your ideas.

Draw him closer with your guest feelings.

There is a very popular story in the company, which is still fresh in my memory, the story of the lion and the antelope:

Early in the morning, the antelope on the African grassland woke up from their sleep. It knows that a new race is about to start, and its opponent is still the fastest lion. On the other hand, the lion's burden is not light. If it can't outrun the slowest antelope, its fate will be the same. When the sun rises, run for survival!

What a wonderful thing! It is as strong as a lion and as weak as an antelope. There is not much difference. However, in the vast world of natural selection, both of them face the same pressure from the desire to survive.

It can be seen that in the animal world, the animal's opponent is itself in the final analysis. If it wants to escape the chase of death, it must first defeat itself, and it must run faster and faster, because once it is relaxed, it will become the trophy of others, and there will be no chance of a rematch.

The biggest enemy is yourself, so it is not like this for people. Whether it is the president or the small staff, in order to keep their position, don't they all do their best and do their best? You know, there are always people staring at your position, eager to try, and the position of president will naturally be popular. Needless to say, clerks are no exception. Everyone's choice is the same. Either do better or be eliminated. When a new day comes, don't take it out on the alarm clock or call yourself: Come on!

The biggest enemy is yourself! For those who want it, great achievements, a lot of money and beautiful women! In order not to be eliminated, so come on!

I like the following sentences very much, and give them to marketers in the same industry to encourage each other:

If you love him, please let him go to the marketing department; If you hate him, ask him to go to the marketing department.

No passion can stop, no beauty can be buried!

Devil's talent theorem: talent is not necessarily the winner, but the winner must be talent!

People come for success and live for success!

Don't look for the reason of failure, look for the way of success!

If you have wisdom, please give it. If you have no wisdom, please sweat. If you don't have wisdom and don't want to leave sweat, then find a unit quickly.