Is cool open TV a Skyworth brand?

Cool open TV is an Internet TV brand under Skyworth, which is responsible for R&D and production. Cool open brand was born in 2006, and its products are mainly aimed at young people, as opposed to brands such as Xiaomi and LeTV. Skyworth mainly develops international business, and the product lines of the two brands are different.

Cool open TV is an Internet TV, mainly aimed at young and fashionable users, against emerging TV brands such as Xiaomi and LeTV. Therefore, compared with Skyworth TV, which wants to expand its international business, its product price is more civilian.

Development history

On September 8, 2020, cool open TV made clear its global layout and brand core strategy of keeping young at the autumn new product launch conference, with the brand mission of exploring how the Internet TV industry can create the ultimate experience for consumers, devoting itself to creating an Internet lifestyle for young users, insisting on making scientific and fashionable products for young people, and providing users with the best and coolest products and content services with an attitude brand proposition.

On 2021May 18, cool open TV released the product strategy of CPX at the summer new product launch conference. C series is a cool product, P series is a perfect series, and X series is a MAX giant screen series. At the same time, a new cool open giant screen series product, cool open TV Max86, was released, which is the first giant screen TV targeting trendy young people. Cool open TV officially entered the giant screen TV market.