Freshness of easy fruit

Guo Yi can enter the blank market by turning from C-end to B-end. No matter before or after the transformation, its B-side business still relies heavily on Ali, and no other players are on the track. As an independent individual, it is unwise to rely heavily on the same customer. Guo Yi Fresh almost lost its commercial autonomy and eventually became a pawn in the layout of Ali Fresh Track.

Guo Yi and An Xianda are extremely dependent on Ali. Once abandoned by Ali, Guo Yi will leave at a loss. This also seems to reflect the status quo of the entire emerging e-commerce industry. Since 20 19, news about the crisis of fresh e-commerce enterprises has been common, and many of them are sought after by capital.

Extended data:

Domestic e-commerce professional consumer mediation platform "Diannvbao" (3 15. 100EC. CN) After receiving a user complaint, Guo Yi Fresh, a subsidiary of Shanghai Guo Yi E-commerce Company, said that it was easy to place an order but difficult to deliver it, and it was difficult for customer service to contact for a refund after sale. In addition, there are still some problems in "Yiguoxian", such as distribution problems, difficulty in returning goods, after-sales service, product quality, online fraud and refund.

It is understood that "Guo Yi Fresh", as a fresh e-commerce company, belongs to Shanghai Guo Yi E-commerce Company. The company deals in eight categories of goods, including fruits, vegetables, aquatic products, meat, eggs, food and beverages, desserts, alcohol and gift certificates. There are four forms of "normal temperature, chilled fresh, frozen fresh and live fresh", which are transported by cold chain throughout the whole process and delivered throughout the year.

Baidu encyclopedia-Guo Yi raw & fresh food