How to apply for WeChat official account?

Question 1: How to register the official account of WeChat for free? Open a browser with a computer, search for "WeChat public platform", register, and follow the prompts step by step. Free application and free use.

It must be noted that the WeChat public platform is Tencent's business and its address is QQ. Don't regard other third-party development companies that advertise as WeChat public platforms, they are registered for a fee.

If it is an individual application, you can only apply for a subscription number, and you need to provide a clear photo of your ID card. One ID card can apply for two official WeChat accounts. Think about your Chinese name and English ID (micro signal) in advance, and try not to waste opportunities.

Companies can apply for subscription number and service number, and need business license and legal person information.

If the application is successful, you can log in and get familiar with the interface, but the function can't be used yet. You have to wait for the review, and the review will soon pass. The help document says it will take seven working days, but in fact two or three days have passed. The success of the audit can be seen in the mail sign in the upper right corner.

Question 2: How do * * * users apply for the public platform account type of WeChat WeChat official account?

Service number: provide enterprises and institutions with stronger business services and user management capabilities, and help enterprises quickly realize a brand-new official WeChat account service platform.

Examples of public accounts:

Subscription number: provide new information dissemination methods for media and individuals, and build a better communication and management model with readers.

Log in to the WeChat public platform official website: mp.weixin.qq/ through the computer, and click "Register Now" in the upper right corner.

Fill in the registration email address and set the login password of the official WeChat account.

Precautions:

Register with a mailbox that is not bound to WeChat;

Log in to the mailbox to check the email and activate the public platform account.

Precautions:

If you don't receive the email:

1. Please check that the email address is correct. If it is not correct, please go back and fill it in again.

2. Please check whether email filtering or trash can for viewing emails is set in the mailbox settings.

3. If you still haven't received the confirmation, please try to send it again (click "Send Again" on the page).

Click the link address in the email to complete the activation.

Precautions:

1. If the link address cannot be clicked or jumped, please copy the link address to the address bar of other browsers (such as IE) and enter the WeChat public platform.

2. The link address is valid within 48 hours and needs to be re-registered after 48 hours.

When registering WeChat WeChat official account, you can choose the corresponding type according to the purpose of the official WeChat account. If you can't provide some information in the registration of enterprise/media/* * */other organization types, it is suggested that you can choose to register individual WeChat official account.

Each type is described as follows:

Type of "enterprise"

Including: enterprises, branches, enterprise-related brands, products and services, as well as recruitment, customer service and other official WeChat accounts.

"media" type

Including newspapers, magazines, television, radio, news agencies, other media and other official WeChat accounts.

"* * *" type

Including: official WeChat accounts at home and abroad, various organs and institutions at all levels, and social organizations with administrative functions.

At present, it mainly covers public security organs, party organizations, judicial organs, transportation organs, tourism organs, industrial and commercial tax organs, municipal organs, foreign-related organs and so on.

"Other Organizations" Type

Including: WeChat official account, which does not belong to enterprises, media or individuals.

"personal" type

Including: official WeChat account, not belonging to enterprises, * * *, media and other institutions.

Question 3: How to apply for the official WeChat account, the subject is an individual? 10 points The official account of WeChat is an individual and the official account of WeChat is an enterprise.

Registration link: During the registration process in mp.weixin.qq/...=zh_CN,, the registered subject only needs to select an individual, and if an enterprise is selected, the registered subject is an enterprise.

Question 4: How to apply for WeChat official account? I want to apply for one for the company? The official account of WeChat WeChat can apply for registration by itself. What type you choose depends on the function you need. The application is free. If authentication is required, 300 yuan's authentication fee shall be paid to Tencent. After the certification is completed, the construction will be carried out.

1. The registration of WeChat public platform needs to be registered in official website.

2. The required materials include:

(1) The materials required for enterprises/individual industrial and commercial households to open the service number or authentication number include: enterprise legal person ID card, company business license and mobile phone number. The basic information is all on these three.

(2) The materials required for an individual to open a subscription number are: ID card and mobile phone number.

3. WeChat WeChat official account is divided into enterprise number, service number and subscription number.

Service number: Service number provides enterprises and institutions with stronger business services and user management capabilities, and helps enterprises quickly realize a brand-new official WeChat account service platform. Only 4 graphic messages can be pushed every month; Please refer to Nanning wetoop for registration steps.

Subscription number: Subscription number provides a new way of information dissemination for media and individuals, and establishes a better communication and management model with readers. You can push a graphic message every day.

Enterprise number: Enterprise number provides a mobile application portal for enterprises or organizations, and helps enterprises to establish connections with employees, upstream and downstream supply chains and enterprise applications.

4. Subscription numbers are divided into individual subscription numbers and enterprise subscription numbers. The personal subscription number is opened with a personal ID card and cannot be authenticated. There are also many restrictions on the use of functions. The enterprise subscription number can be divided into certified subscription number and uncertified subscription number, and the unauthenticated subscription number is also smaller than the certified subscription number in the use authority of the interface.

Service number is the largest available interface and authority, but generally a verified service number is needed to use functions such as mobile payment, membership level fission, channel distribution, corporate red envelopes, etc. These functions are not only available with certified service numbers, but can generally be used by enterprises or businesses authorized by third parties according to actual needs. Wetoop is a fully functional authentication service number, you can refer to it. You can ask me if you don't understand anything.

Question 5: How to apply for the official WeChat account? 1. Open a browser with a computer, search for "WeChat public platform", and select WeChat public platform official website. Registration, just follow the prompts step by step, free application, free use.

2. If it is an individual application, you can only apply for a subscription number. Need to provide a clear photo of your ID card. One ID card can apply for two official WeChat accounts. Think about your Chinese name and English ID (micro signal) in advance, and try not to waste opportunities.

3. A company can apply for a service number or a subscription number, and it needs a business license and legal person information. If the application is successful, you can log in and get familiar with the interface, but the function can't be used yet. You have to wait for the review, and the review will soon pass. The help document says it will take seven working days, but in fact two or three days have passed. The success of the audit can be seen in the mail sign in the upper right corner. If the official WeChat account applied by the company is not authenticated, many development interfaces cannot be used. If certified once a year, once in 300 yuan.

Question 6: I just applied for a WeChat official account. How to operate? First, the specific presentation of the user's thinking in the official WeChat account during the "first reading" WeChat operation

(A) the content is unique

1. Theme type

"Humorous and interesting, only responsible for chatting with you about current events" is the positioning feature of the official account of "One Reading" WeChat. Unlike other WeChat official accounts that seriously push hard news, "first reading" is mainly about excavating the public.

News encyclopedias that should know but don't know, are ignored or puzzled, and present different contents to users in a humorous and relaxed way. With the increasing proliferation of official WeChat accounts in various media, the homogenization tendency of its push content has gradually emerged. Use cold knowledge

Encyclopedia news, supplemented by valuable and interesting paragraphs and stories, is a unique topic mode of micro-signal reading, which is in line with the overall style of "light humor and fun" and based on the curiosity of users.

The focus of "first reading" is how to make users get rid of the strange circle of homogenization in the complicated information flow and get some new content.

2. Column Settings

The most frequently pushed "First Reading Encyclopedia" aims to explain the knowledge behind hot spots in a relaxed and interesting way, reveal the unusual behind daily life, and spread the interesting and useful common sense that people are eager to know. Topics cover politics and economy.

Wherever there is a "why" in the economic, social and historical fields, operators will dig it out and present it to users to satisfy their curiosity. Besides, things like "reading knowledge" and "rising posture" are all done in a humorous way.

Interesting science popularization with "wide brain opening"; "First Reading Selection" and "First Reading" recommend valuable content to users; "Du Yijun has a background" and "a pair of fan communities" provide platforms for user interaction: user thinking permeates the column setting.

Every aspect.

3. Push time

According to the analysis report of WeChat user behavior of Speedway Research Institute 20 13, users most want to receive push information at 8-1and 18-20. The push frequency of the official account of "One Reading" WeChat is almost one.

Twice a day, and according to the author's observation, the push time is basically concentrated at around 9 am and 8 pm, which is also within the above two intervals. This time setting makes the push content as simple as possible when the user is most likely to receive it.

The paragraphs can be put in, which also helps to increase the number of clicks, increase the reading conversion rate and the number of fans.

(B) Multi-dimensional presentation form

1. Message Push Form

The era of information fragmentation is gradually killing people's patience in reading. How to catch the user's eye in a short time needs to fully consider the availability of information from the user's point of view in the form of push. In the form of push information,

The first reading adopts the current popular collection method. Push multiple messages at a time, collect them in an information box and push them to users. Each message consists of a title, a category and a picture, in which key messages are arranged in.

The top protrudes. It is worth mentioning that the titles of push messages are mostly presented in the form of questions, which not only highlights its encyclopedic nature, but also creates suspense and arouses readers' curiosity. And the classification label after the title also makes

Information classification is clearer and reading efficiency is greatly improved.

2. Multimedia presentation

In the "First Reading" WeChat official account, there are not only regular graphic information, but also multimedia such as audio and video. "YY60 seconds" led the trend of WeChat voice broadcast, and later invited stars to make voice tweets.

It is recommended to read videos to present news in the form of data visualization, which is not only widely praised by the industry, but also attracts a large number of fans with its lively and fresh painting style and humorous dubbing. This popular product is also embedded in WeChat WeChat official account.

No, not only will there be news push for every new video, but there will also be * * * previous video columns on the official WeChat account, which is convenient for users to watch at any time.

3. Multi-channel integration

As a content producer and disseminator based on mobile Internet, Yidu Media's products include Yidu Video, Yidu Encyclopedia and Yidu New Media, and Yidu WeChat official account is one of the new media products. It not only integrates the content in the main interface backplane through multiple channels, but also penetrates the promotion of official WeChat account into other products, and expands the user base through the mutual promotion of matrices.

(C) User experience first

1. perceptual experience

"A bunch of gentlemen" is good at using vivid language materials in the network, organizing various topics with novel and changeable expressions, and joking with "A bunch of gentlemen" with humorous language, which can be said to be excellent in image building.

Funny and human, it can make users feel intimate and even rely on the brand. From the interface style, the layout is simple and the classification is clear: there are a video reading and a reading trick at the bottom ... >>

Question 7: How to apply for a 5-point WeChat public platform registration link for WeChat official account?

mp.weixin.qq/...=zh_CN

Public platform registration subjects are divided into: enterprises and individuals;

To register an enterprise public account, you need to provide certificates: business license, organization code certificate and enterprise public account information;

To register an individual WeChat official account, you need to provide documents: the front and back of your personal ID card.

Registered enterprises with enterprise information; If not, register an individual.

Free registration, certification requires 300 yuan. Personal numbers do not provide authentication.

Question 8: How do individuals apply for the service number of WeChat public platform 1? Prepare an email address: use it when registering. It is recommended to enable the dedicated mailbox for registering WeChat.

2. Photos of the business license, operation authorization and ID card held by the person in charge of the operation: used during registration, ensuring that the photos are clear and submitted for review.

3. Prepare corporate WeChat WeChat official account nickname:

Fill in the form after review. It is recommended to be within 5 words. For example, Starbucks WeChat WeChat official account is nicknamed "Starbucks China" (it cannot be changed after registration).

4. Prepare the function introduction of the account: fill it in after approval, within 20 words, which can be the service content or brand advertising language of the public account.

5. Prepare the micro-signal: after creation, it must start with a letter, which can contain letters, numbers, underscore "_" and minus sign "-",with 6-20 characters. When confirming the micro-signal, please search whether the number is used in WeChat (it cannot be changed after setting).

6. Prepare the WeChat avatar: set it after creation. It is recommended to use the brand LOGO, the higher the better, and pay attention to the circle.

7. Prepare WeChat avatar: submit it after creation, within 24 characters, which can be the content introduced by brand merchants.

From the registration to the official opening of PS, there will be about 10 working days to review, so please arrange the progress reasonably! If service number certification is required, 15 working days will be added.

Question 9: How to apply for official WeChat? Log in to WeChat public platform official website: mp.weixin.qq/, click on the upper right corner of the page to register, please register by email.

I. Certification conditions:

1, with 500 subscribers in WeChat official account;

2. Certified Weibo accounts of Sina Weibo and Tencent Weibo.

Second, the certification process

1, the entrance to apply for certification is on the Settings page; (Accounts with less than 500 fans can't see the entrance to apply for certification at present, and the number of fans will not affect the certification after the certification is passed. )

2. Select authentication method: Tencent Weibo authentication account and Sina Weibo authentication account are currently supported;

3. Sign the consent form;

4. Automatically go to the sharing or authorization page in Weibo. At this time, the user needs to enter the Weibo account and password;

5. After sharing, you will be prompted. If it fails, there will also be a corresponding error reason prompt on the page.

Tips:

1. After passing the authentication, the authentication cannot be cancelled, and the data cannot be modified, and the data will be synchronized with the current authentication content in Weibo;

2. The subsequent modification of Weibo authentication materials will not be synchronized to WeChat official account "WeChat authentication materials" for the time being;

3. 1 Authentication Weibo can only authenticate 1 WeChat official account;

4. If the micro-signals of stars, businesses, enterprises, media and other institutions have been authenticated, there is no need to be associated with Weibo;

5. WeChat official account can be authenticated by any Weibo authentication account, but the nickname will not be synchronized, but the WeChat authentication information will be synchronized;

6. Tencent Weibo/Sina Weibo with personal certification and enterprise certification can apply for the certification of WeChat public platform;

7. If the official WeChat account is successfully authenticated, but Weibo's cancellation of authentication is detected by the system, the official WeChat account may be cancelled.