"Tao Fei" ceramic jewelry Liu Yang: Entrepreneurship starts from the practice booth.

"Tao Fei" ceramic jewelry Liu Yang: Entrepreneurship starts from the practice booth.

At the public welfare job fair for college graduates held not long ago, the exhibition area of entrepreneurial projects was favored by many college entrepreneurs. ? Tao Fei? The booth of ceramic jewelry was crowded with people. Liu Yang, the founder, introduced his products to everyone, and explained the joining method in detail to interested parties.

Liu Yang is a clean and delicate little girl. At first glance, it is difficult for people to associate her with hard work. But when it comes to her own experience and products, she talks like a little girl? Entrepreneur? . Liu Yang graduated from China Academy of Fine Arts, majoring in decoration and design. After graduation in 2008, I started my own business and started ceramic jewelry. Tao Fei? Brand. Today, this brand has become a minor celebrity.

Speaking of the original entrepreneurial experience, Liu Yang still remembers it vividly. Liu Yang first came into contact with ceramic jewelry in a social practice when he was about to graduate from university. She has always liked jewelry design and found that ceramic jewelry sells well, so she came up with the idea of making it herself. ? The employment rate of our major was not high, and then there was a financial crisis that year, so it was difficult to find a job. ? Liu Yang said that since it is difficult to find a job, it is better to start your own business.

During the conversation with Liu Yang, the reporter found that her family conditions were good. Wouldn't it be nice to have your family help you find a job? The reporter asked. ? After graduating from college, I can no longer rely on my family and take my parents' money. ? Liu Yang's answer is very direct. It never occurred to her that she would have to rely on her parents after graduating from college. In July 2008, Liu Yang, who just graduated, came to Jingdezhen, Jiangxi alone with more than 3,000 yuan he had accumulated, and started the road to entrepreneurship.

? Jingdezhen porcelain production materials and equipment are complete, and things are cheap, so the production cost is low. ? Jingdezhen is probably the place where most people engaged in ceramic production have been. But everything is difficult at the beginning. Although Jingdezhen is rich in resources, the chaotic market and difficult living conditions are a great challenge to Liu Yang, a little girl from Hangzhou who has lived under the wings of her parents since childhood and has never suffered.

There are many materials and equipment in Jingdezhen, but they are scattered in various markets and need to be found by themselves. In the hot summer, Liu goes to the market under the scorching sun every day, and soon he is sweating and his face is flushed by the sun. What's more, in order to save money, she rented a room at a rent of 150 yuan for one month. There is almost nothing in the room except a bed. As soon as the sun shines during the day, the whole room is like a steamer. It's useless to splash water and blow the electric fan, and I'm often woken up in the middle of the night.

Can't sleep in the middle of the night, Liu Yang lying in bed looking at the ceiling, also want to give up. ? However, making ceramic jewelry is my ideal. I have been here for so long that the product will be made soon. I can't give up at this time ? Liu Yang bit his teeth. Two months later, her first batch of products finally came out. ? Seeing my own products, I really feel that all the hard work is worth it. ?

With the products, Liu Yang returned to Hangzhou. How to sell these products is her next problem. In the bustling Wu Shan night market, Liu Yang rented a booth from a vendor for 10 days. I have a booth, but I don't know how to speak. ? I always feel embarrassed and embarrassed to sell. ? Every night, looking at the pedestrians coming and going in front of the booth, Liu Yang just can't open his mouth. Only when the customer asks, will she talk to others, basically asking questions and answering questions. After two days, her booth was already very deserted.

? The booth was only rented for 10 days. Isn't this a waste of time? Liu Yang understands that the status quo must change. She silently looked at the stall owner next door, began to imitate their selling, and finally got up the courage and shouted, Come and see our ceramic ornaments. They are all designed by themselves and unique. ? This phone call really attracted many customers, and she also took the initiative to introduce the style and production technology of the product. Liu Yang's changes have really paid off, with more and more customers. 10 days later, it actually sold for more than 3000 yuan. To her delight, some customers took the initiative to buy from her.

This time, Liu Yang earned the first bucket of gold, and more importantly, she accumulated valuable experience. After that, Liu Yang took the initiative to contact the college students' entrepreneurial market and set up a stall there for a long time. Later, he opened a shop and registered a company, and his business was very colorful, earning hundreds of thousands of yuan every year.

? To start a business, college students should first choose a good project and a career they know and love. Secondly, don't be afraid of suffering, persistence is very important. ? Liu Yang said that it is important to keep a good attitude. Entrepreneurship is very hard, and you will encounter many setbacks and problems. If you don't have a good attitude and endurance, you will give up when you encounter setbacks, and it will definitely be difficult to succeed in starting a business.

Reporter's Note: This is the third time that the reporter contacted Liu Yang. For many college entrepreneurs, Liu Yang is lucky that he didn't take too many detours. But these are inseparable from her firm entrepreneurial belief. Although her parents opposed it at first, they never wavered in her determination to start a business. She suffered a lot at the beginning of her business, but she persisted.

Now, for many post-80 s and post-90 s college graduates, can't they afford to suffer? 、? Can't stand setbacks? This seems to be a common problem. Actually, it's a complete misunderstanding. College graduates should understand that starting a business cannot be done overnight. Adjust your mentality and stick to it, and success may not be far away. ;