The reason why the market share of Vipshop and Koala is different.

Vipshop will be a domestic platform, and Koala Sea Purchase will be a foreign platform.

Netease Koala Sea Purchase Comprehensive Self-operated Mode Cross-border Import E-commerce Netease Koala Sea Purchase takes self-operated as the core, relies on the advantages of media-based e-commerce, is the best partner of overseas brands in China at the supply chain end, and brings the best experience of authentic, low-cost and high-quality service at the user end. Vipshop is a quasi-first-line platform in China, with many brands and strong influence, belonging to the second echelon.

Market share generally refers to market share, which refers to the sales volume of a product or category of an enterprise or the proportion of sales volume in similar products or categories in the market. Reflect the position of enterprises in the market.