Yin Mingshan: Fear of hero's death.

Lifan had another accident.

Last night, *ST Lifan announced that the company received notices from the controlling shareholder Lifan Holdings and the actual controllers Yin Mingshan, Chen Qiaofeng, Yin Xidi and Yin Suowei on 10 and 13 respectively, and received investigation notices from the CSRC on 12 and 13 respectively.

When Lifan is on the verge of bankruptcy and is about to be reorganized and acquired by Geely, it is hard to say whether this is Lifan's ill-fated life or a good thing.

But in any case, Yin Mingshan, a self-made Lifan business wizard, has not escaped his fate after ten years in Hexi.

Since the beginning of this year, *ST Lifan has been repeatedly affected by the news of bankruptcy and restructuring, and its share price has soared. At that time, there was a voice to judge whether the major shareholder deliberately said that the company was about to go bankrupt and would be acquired by the industry leader, and then bought its own shares with a large sum of money to boost the stock price, "inducing" retail investors to enter the market, and then the major shareholder withdrew at a high level.

We have no conspiracy theory, but judging from yesterday's announcement, this possibility does exist.

We don't defend Yin Mingshan, but we may see our own high-rise buildings collapse and be razed to the ground, which is the last helplessness of the hero.

Lifan was once the business card of Chongqing, and Yin Mingshan was once the richest man in Chongqing. Even radical Chongqing people will say: Yin Mingshan and Lifan's past is half the history of Chongqing's development-

Yin Mingshan, a lonely old man

The south is sick, and the north looks at the heart.

I've been writing poems all my life. Alas, I haven't met a bosom friend yet.

At the end of 20 17, lifan automobile ushered in a historic moment-Chongqing kuaijian purchased no less than 1 10,000 new energy vehicles from lifan automobile. This is the largest order in the history of Lifan New Energy Vehicle.

Yin Mingshan, who is retired at home, must be very happy to see this.

Since more than ten years ago, Lifan started and grew with a number of independent brands. However, in the years when independent brands broke out one after another, Lifan still maintained its original tone, tepid and silent.

Although thousands of employees live in Jinkai Avenue and Guardian Avenue in Chongqing, they have tried their best to get Lifan's 350,000 square meters of factory land out of death, but it has no effect. Although the once empty Lifan parking lot has been full of SUVs for several months, the sales volume has gone from bad to worse, and no one can stop the unsalable products.

But in the eyes of many Chongqing people, Lifan is still Lifan-after all, it is the first enterprise manufacturer to bring top professional league teams and private automobile factories to Chongqing.

Yin Mingshan, founder of Lifan, is a household name in Chongqing.

2017101October 3 1 day, 79-year-old Yin Mingshan officially "abdicated" as the chairman of Lifan, and passed the baton in his hand to 47-year-old Mou Gang.

On that day, Yin Mingshan, with white hair, wore a Chinese tunic suit and was full of energy. "When Lifan went public seven years ago, my hair was a little white and I was wearing this Chinese tunic suit. Now the hair is all white, or the Chinese tunic suit of that year. " Especially Yin Mingshan.

I think, at least in the early hours of those days, when he woke up from his restless sleep again, he saw that the subsidy was cancelled because he cheated Lifan. When the media questioned how there was another 20 million subsidy, it should not be so distressing.

Every time I saw the news of Lifan before, there was a sad feeling of "lamenting its misfortune and angering it", for Lifan and Yin Mingshan.

If one word is used to understand Yin Mingshan's half life, I think it is loneliness. The loneliness of the spiritual elite is doomed.

Yin Mingshan lost his father when he was a child. At the age of 12, he began to peddle steel needles in rural areas. Later, I was admitted to the best middle school in Chongqing. When he was only one step away from his dream university life, he was first branded as a rightist because of his family landlord background, and then sentenced to prison for "counter-revolution". Exactly 18 years.

When 1979 was rehabilitated, Yin Mingshan was 4 1 year old and missed the most glorious time of his life.

During his lonely years in prison, Yin Mingshan never gave up studying and reading, so when Chongqing Publishing House publicly recruited editors, Yin Mingshan stood out from many applicants and entered the publishing house. In just one year, he was promoted to vice president.

However, in that era when doing business in the sea was just beginning to heat up, Yin Mingshan, which was sensitive to the times, was swept by the tide. Seeing that more and more young people are rich, his monthly salary is only enough to buy a plane ticket from Chongqing to Beijing, and he is unwilling. Soon, from 65438 to 0985, 47-year-old Yin Mingshan decided to quit his job and start a business. Established Chongqing Vocational Education Bookstore and became a Confucian businessman.

At that time, he was the oldest of the first generation of private entrepreneurs in China, such as Mou, Lu, Liu Chuanzhi and Cao.

It seems that the appearance of BGM and time node doomed Yin Mingshan to play a tragic and dying hero in the drama of life.

His book career is smooth sailing. By 1992, Yin Mingshan has become the largest private bookseller in Chongqing. However, the monopoly and "suppression" of Xinhua Bookstore made this middle-aged man with dreams unwilling, and he began to seek the next transformation.

When repairing the car, Yin Mingshan found in the process of chatting with the person in charge of the motorcycle factory that this factory needs hundreds of motorcycle engines every month, either imported from Japan, which is extremely expensive, or purchased from Henan, which is cheap, but the quality is extremely poor, which makes the keen Yin Mingshan find business opportunities again.

As it happens, Chongqing has already become a national motorcycle production base in the early 1990s. There are not only famous motorcycle enterprises such as Jialing and Jianshe, but also many small enterprises that produce and sell motorcycle parts, and Chongqing Motorcycle Gang is a well-known name all over the country.

So that year, 54-year-old Yin Mingshan plunged into the hot motorcycle field. He rented a 40-square-meter room in rural Chongqing as a workshop and established Chongqing Hongda Vehicle Parts Research Institute with a registered capital of 200,000 yuan. With nine employees, he began to manufacture motorcycle parts, and declared, "I must build an engine that is not available in China or even in the world." Later, they switched from producing parts to producing motorcycles. This is the predecessor of Lifan Group.

In 2003, Lifan has become the largest motorcycle manufacturer in China. In the same year, Yin Mingshan acquired 80% of the shares of Chongqing Special Purpose Vehicle Factory, and then increased its holdings to 95%. The trademark was completely changed to "Lifan brand" and the automobile production base was built in Beibei.

He can't resist his dream of moving from motorcycle industry to automobile industry, and he is determined to be a China brand car. As he said many years ago: "If I was carried forward by the tide of life before, now I should do my real career and challenge the windmill of fate with a spear in my hand."

We will take it for granted that suffering destroyed the first half of Yin Mingshan's life, but made his second half more tenacious and wonderful. He has been challenging his destiny all his life. The more he fights, the bigger the battle.

In fact, however, Yin Mingshan's post-transition era is the beginning of his loneliness.

"1944 On the eve of the Normandy landing, Eisenhower, commander-in-chief of the Allied Forces, repeatedly wandered on the cinder road next to the camp with auspicious silver coins brought back from the attacks in North Africa and Sicily. He repeatedly asked himself which day to choose as the landing date. Everyone can feel the pressure brought by the life of hundreds of thousands of soldiers and the future of Western Europe, but no one can help him. "

Much like Yin Mingshan after 2000.

That year, he bought Chongqing Longxin Huandao Team for 55.8 million yuan, and Chongqing football officially entered the "Lifan era". In the same year, he made up his mind to enter the automobile field, determined to be China people's own car. Football is Yin Mingshan's greatest pleasure outside his career. He hopes to develop Chongqing football, and he hopes to enhance Lifan's popularity by getting involved in football, realize the transfer of corporate brands, and increase his communication with the government and even game capital.

Just bought the team in 2000, chongqing lifan beat Beijing Guoan 4-/kloc-0 in the final of China Football Association Cup, which not only won the first championship in Chongqing football history, but also the first national champion in western football.

200 1 in order to open the market of lifan motorcycle in Vietnam, Yin Mingshan specially introduced Li xuande from Vietnamese players and gave Li xuande a penalty in a key match against Shenhua. Since that year, Lifan has flooded the streets of Vietnam, from urban to rural areas, becoming the largest motorcycle enterprise in Vietnam.

From 2000 to 20 17 and 17, Yin Mingshan invested 804 million yuan in chongqing lifan, most of which were personal investments. In the eyes of many Chengdu sports media, "Chengdu-Chongqing football is just a dark mountain." Being the same as the western region, Sichuan football has had a bumpy road since Quanxing withdrew, while Chongqing, despite stumbling in the Super League, has always adhered to the team and gained a good reputation.

But after a wonderful start, Yin Mingshan has always lacked a free and independent football environment and a happy and proud disciple.

The G7 incident that shocked football, the moral system in football, and the gambling match-fixing by shouting instead of playing, slowly burned up Master Yin's excessive enthusiasm. He once stood in the front line of football against gambling and pornography, held high the banner of anti-morality, and denounced match-fixing and gambling. He even launched a "Parents' Meeting for Players" in 2004, hoping to educate and save the players who played fake football in this way, but he refused to denounce the "bad football environment in China" as Wang Jianlin did when he abandoned Dalian Wanda, and then put it behind him.

Titan sports reporter Yan Bin even commented on Yin Mingshan: "We should never forget those who keep China football alive. Football in Yin Mingshan and China is a hot symbol in the most difficult period. "

But year after year, Yin Mingshan knows that it is too difficult to be a clean person in China football. He felt more and more at a loss.

Especially after the "arms race" of the Super League rises in the next few years, the starting price of relegation is at least 100 million yuan. To some extent, football has become a burden for Yin Mingshan-"I made a profit of more than 300 million, so I took 30 million, which is a small matter. But now when my profit is only 400 million to 500 million, it is too heavy to take 200 million to 300 million. It's not that I don't like football. I really feel that my ability is not commensurate. "

With the increase of annual investment, Yin Mingshan began to lack financial resources, and the operation of the club was stretched. Even when Lifan dominated Vietnam's motorcycles with football, it gradually declined because of the vicious competition between Vietnamese local motorcycles and other China enterprises. Lifan eventually became the engine of Vietnam's motorcycle factory.

At the same time, Yin Mingshan is getting older, but no one in his family is as enthusiastic about football and Lifan as he is, and his right-hand man can't help.

His son Yin Xidi served as general manager and chairman of chongqing lifan Football Club, but he turned a blind eye to football. Occasionally going to the company will be stopped by the doorman of the club. At the end of August, 2009, Yin Xidi also spent 30 million yuan to buy a Bugatti Veyron, which attracted many fans' criticisms-the money spent on buying Bugatti was many times more than that spent on foreign aid by Lifan.

At that time, Yin Mingshan sat by himself, and Lifan made the 520 himself. Later, lifan 520 was replaced by Lifan X60, and X60 was later replaced by 820. What remains unchanged is that Yin Mingshan's car will always be Lifan.

After similar things happened again and again, this private enterprise boss, who seemed extremely lonely in football and family, finally chose to let go. On 20 17 1.5, Yin Mingshan sold 90% of the shares of Lifan Club to Wuhan Contemporary Science and Technology Industry Group Co., Ltd., which he could not bear. His only hope is that Lifan will not leave Chongqing.

"I was only 62 years old when I took over Chongqing football. At that time, I was not old. But now I'm old, and I'm 80 years old in name. My family is not enthusiastic about football. If I continue to insist, Chongqing football may be as old as me. "

Yin Mingshan's football has a similar experience, as well as his Lifan car.

Lifan Auto also had a brilliant start. On June 65438+1October 65438+September, 2006, the first Lifan car, lifan 520, was listed simultaneously in the world. In less than a month, Yin Mingshan signed sales orders for lifan 520 with more than ten countries and regions such as Russian, Nigerian and Albanian. In the following three years, Lifan was listed in lifan 320 and lifan 620 successively. In the fourth year, on 20 10, Lifan landed on the Shanghai Stock Exchange, becoming the first private car company listed in China, ahead of Geely and BYD.

Unfortunately, the development of Lifan seems to have stagnated at 20 10.

Before Lifan Maiwei and X80 were listed one after another, even if Lifan made great efforts in the automobile industry, its achievements were not satisfactory. There are no amazing products, car model naming and product modeling always follow the old routine, and the actual sales volume and market position are very marginalized.

Even so, Yin Mingshan's passion remains undiminished. He calls himself "an unshakable national industrial practitioner" and devotes himself to seeking technology and long-term brand for the country.

In 20 15, Lifan released the "largest capital increase plan in history" with a total amount of 5.2 billion, hoping to start from scratch and turn to new energy sources. Including the transfer of chongqing lifan Club planned from 20 14. In the final analysis, the purpose is to put more energy and funds into automobiles and revitalize Lifan.

This time, however, the elderly Yin Mingshan still lacks a reliable successor. He found himself behind the times, but there was nothing he could do. Lu has a son, Lu Weiding, who has a daughter, and Li Shufu has a son. These second-generation private entrepreneurs are his father's right-hand men, and many company executives, Ren even worried that "Huawei has too many successors, not too few".

Yin Mingshan, on the other hand, is completely opposite. Yin Mingshan's spare time life is very simple. He doesn't smoke, drink or pursue good food. He eats 100 tons of tomato and egg noodles in the top office of Lifan Building in Zhangjiawan, Shangqiao, Chongqing all the year round.

However, his Yin Xidi seldom shared his worries for his father, lavished money and was obsessed with all kinds of super-running. Yin Xidi's Weibo certification is still the founder of CQSCC Super Sports Car Club. Although Yin Mingshan once handed over Lifan's real estate business, futures business and automobile sales business to Yin Xidi, Yin Xidi still had no intention to take over, and Yin Mingshan himself was not satisfied with his son's management ability.

He clearly expressed his helplessness: "There is no capable person at home, so learn from Ford and choose the chairman and president outside the family." But we have never heard that Lifan has the same "four donkey kong" and "eight arhats" as other enterprises. How to choose?

On June 8th, 20 15, Yin Mingshan really took the hands of Shang You, then president of Lifan Group, and Chen Wei, then chief scientist and chief engineer of Lifan Group, and announced that the cadres standing beside him were the future successors of Lifan. Who would have thought that just two months after the incident, President Shang You resigned under pressure. At the same time, Lifan has started frequent personnel flow in both management and workshop.

On the one hand, sales declined, production difficulties gradually emerged, and funds became more and more difficult. On the other hand, the shortage of manpower makes it difficult to support the family business, and Yin Mingshan is miserable. After all, Yin Mingshan is a businessman, so in 20 16, Lifan's new energy fraud broke out, and he was disqualified from pre-allocating the central financial subsidy funds in 20 16, involving an amount of1.1400 million yuan.

Lifan's financial pressure suddenly increased. The development strategy is unclear, the overseas export environment is not good, and the electrification development is not satisfactory. Lifan Automobile is actually on the verge of market marginalization.

Lifan's depravity really makes me feel hateful and pitiful.

Facing the decline of Lifan, Yin Mingshan, who laid the foundation by himself and has been the chairman for 25 years, doesn't want to watch his car dream drift away. He finally stopped hesitating and decided to retire officially, giving way to his younger generation Mou Gang, who grew up in Lifan for 19 years. Yes, it's not Yin Xidi, it's not Judah, and it's not Chen Wei. Yin Mingshan's loneliness is evident.

From selling books to starting a business in his later years, from motorcycles to football, from football to cars, Yin Mingshan, 82, made many important decisions in his life, and almost every decision was a gamble with no retreat.

Courage and adventure made Yin Mingshan and Lifan that year. Unfortunately, he is a lonely entrepreneur, but he lacks a lonely enterprise team. He has always been an out-and-out loner.

Later, Yin Mingshan was more like a hungry wolf running on the vast grassland. There is no team to follow, no prey to catch, and no enemy to chase. When the night wind strikes, there is only the sound of dead weeds around.

Maybe after changing to a professional manager system, everything at Lifan will be better.

Anyway, the loneliness of the old man seems to be no longer so lonely. Only one month after leaving office as chairman, Yin Mingshan went to Da Nang, Vietnam, attended the APEC meeting, and went to Hechuan, Chongqing to enjoy the maple leaves in late autumn. He will also listen to music for an hour every day, write poems and songs in his room, arrange music and sing opponents' songs.

Yin Mingshan, who has been "lonely" for the first half of his life, can finally live his long-awaited retirement life, and Wu Wen can also find the purest happiness about football and cars.

However, who knows how much regret he has in his heart?

"Children with melon willow shed, fine dog butterfly willow lane. There is a lot of laughter in the world, but I am free. " It is also possible that this is the true portrayal of Yin Lao's heart.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.