How to translate the times?

The Times is a comprehensive national daily newspaper in Britain, which has great influence on politics, economy and culture all over the world.

The Times belongs to Rupert? Murdoch's News Corporation. For a long time, The Times has been regarded as the first mainstream newspaper in Britain, and it is known as "the faithful recorder of British society". The Times has played an important role in British domestic politics and international relations. After being acquired by Murdoch, it is said that the style of the times tends to be conservative.

The English name of The Times, Chinese literal translation should be Times. However, its translated name has become "Thames" with similar pronunciation but no connection. Due to the established relationship, mistranslation has been preserved to this day. Now, there are many newspapers called The Times all over the world, such as The New York Times. In order to distinguish it, The Times is sometimes called the London Times by British users. The Times is the first newspaper named after Time in the world.

history

The page of the times

The era was born in 1785, by John? Walter. At the beginning of its birth, the name of this newspaper was Daily Global Chronicle. 1 788 65438+1October1,officially changed to today's name. John? Walter was also the first editor-in-chief of The Times. He resigned on 1803, passing the position of publisher and editor-in-chief to his son, John Walter Jr. John? Walter was jailed for libel 16 months. However, this is in John? During Walter's tenure, The Times first expanded its news perspective to other European countries except Britain, especially France. This has won the Times a high reputation in politics and finance.

As a comprehensive daily newspaper, The Times pays attention to politics, science, literature and art, and has won a good reputation in almost every field. In the early days, The Times was profitable, with such a large profit margin that almost no other newspaper could compete with it in quality or economy. It is also for this reason that employees of The Times, including journalists, editors and columnists, earn more than journalists who work for other newspapers.

/kloc-At the beginning of the 0/9th century, The Times was successively edited by three editors, John? Stoddart, Thomas? Barnes and John? Thaddeus's influence has been strengthened again, especially in the fields of British politics and London affairs.

The Times is the first newspaper with foreign correspondents and the first newspaper with war correspondents. W? h？ Russell was sent to the battlefield in Crimea by The Times, and his series of battlefield reports once made this little-known journalist famous.

Times once played an important role in many major political events in the19th century. For example, during the American Civil War, the newspaper openly opposed slavery. The Times will openly support some politicians according to its own value orientation, but it will never cater to the public's views. American President Lincoln once said, "I don't know what else can have the power of the times except the Mississippi River."

1847, John? Walter succeeded his father as the publisher of the newspaper for the third time. Although the Walters have become more and more conservative politically, The Times has always maintained its independence. But around 1850, the cheap People's Daily rose rapidly, posing a great threat to the survival and development of the times. The main threats mainly come from two successful cheap papers: The Daily Telegraph and The Daily Mail.

1880, Sir Northern Rock acquired the ownership of the newspaper, reformed it and made it perfect again. 1922, John? Jacob. Astor bought the Times from Sir Northern Rock. The 1930s was a very disgraceful period in the development history of the times, because it adhered to the policy of appeasement and openly condoned the aggression of fascist Germany. At that time, George, editor-in-chief of The Times? Jeffrey. Dawson formed a political alliance with British Prime Minister Chamberlain and publicly supported the British government's foreign policy.

1966, the Astor family sold The Times to Roy, a big publisher from Canada. Thomson. It was also in this year that The Times began to publish news reports on the first page of the newspaper (before that, the first page of The Times usually published small luxury advertisements, targeting the wealthy class in Britain). At this time, the times have been overwhelmed.

1979 A labor dispute occurred, which led to the closure of The Times for nearly a year. Until 198 1, Rupert of News Corporation? Murdoch bought the newspaper for 654.38+02 million. Murdoch's News Corporation also owns The Sun, a popular newspaper with the largest circulation in Britain, which is famous for its publication of naked women in the third edition.

After the acquisition of The Times, Murdoch immediately replaced the former editor-in-chief William? Reese Mogg and appointed Harold? Evans, the new editor-in-chief of Evans, has carried out a large-scale reform of Time, mainly including adopting new interview and communication technologies and introducing a more efficient management system. From 65438 to 0982, The Times began to adopt computer typesetting and laser phototypesetting technology at that time. This move led to the massive layoffs of The Times, and the total number of employees in its printing department was reduced from 375 to 186. However, journalists can't write articles directly by typing at this time. This situation continued until 1986.

In 2005, British official data showed that the Times had an average daily circulation of 688,000 copies. This sales volume has been the best distribution level in recent years. The Daily Telegraph is a comprehensive quality newspaper, and its sales volume is higher than that of The Times, with an average daily circulation of about 920,000 copies and a total of more than 300,000 subscribers.

trait

The Times has always adhered to the purpose of "reporting the facts independently and objectively" and "reporting the development history". However, throughout its history of more than 200 years, we can see that the political tendency of the newspaper is basically conservative, and it has supported the British government's views on major issues at home and abroad in history.

The Times has about 40 pages a day, which can be divided into two parts, one is domestic and foreign news, commentary, culture and art, book review, and the other is business, finance, sports, radio and television, and entertainment. The reporting style is very serious and the content is very detailed. Its readers mainly include political circles, industrial and commercial financial circles and intellectual circles.

After Murdoch bought The Times, he repeatedly stressed that he would not interfere with the editorial policy of the newspaper and would not reduce its historical quality and style, but some people pointed out that the Times still had some changes. In editing style, there are more photo news and more social news. In terms of political inclination, there is a trend of pro-American government.

Continuous issuer

John? Walter (1785- 1803)

Little John? Walter (1803- 1847)

John? Walter III (1847- 1894)

Arthur. Fraser? Walter (1894- 1908)

Mr. Beiyan (1908- 1922)

Astor family (1922- 1966)

Roy. Thomson (1966- 198 1)

Rupert? Murdoch (198 1-)

Successive editors-in-chief

John? Walter (1785- 1803)

Little John? Walter (1803- 1809)

John? Stoddart (1809- 18 17)

Thomas? Barnes (1817-1841)

John? Tijen (184 1- 1877)

Thomas? Chenault (1877- 1884)

George? Earl. Barker (1884- 19 12)

George? Jeffrey. Dawson (1912-1919)

Henry. Wickham? Junma (19 19- 1922)

George? Jeffrey. Dawson (1923- 194 1)

Robert? Mike high temperature? Barrington-Wald (194 1- 1948)

William? Kathy (1948- 1952)

William? Heili (1952- 1966)

William? Reese Mogg (1967- 198 1)

Harold? Evans (198 1- 1982)

Charles. Douglas Hume (1982- 1985)

Charles. Wilson (1985- 1990)

Simon? Jenkins (1990- 1992)

Peter. Stosade (1992-2002)

Robert? Thomson (2002-)

In-service columnist

Simon? Barnes

Allen? coron

Benjamin? Cohen

Iles？ Cohen

Michael. Goff

Tim. Humes

Anthony? Howard

Philip? Howard

Mick? Hume

Anatoly? Carleschi

Magnus. Linklater

Anthony? Lloyd

Ben. Machitel

Caitlin? Massai fighters in East Africa

Richard. Morrison

Matthew? Paris

Libby. Daniel Purvis

William? Rees-Mog

Peter. Liddell

Nick. Robinson

Mary? Ann? Sighart

Janice. lathe work

Patience Witcroft

external links

The Times online edition

Times fashion handbook de: times

En: times es: times fi: times fr: times he:? ja:タイムズnl:the times nn:the times no:the times pl:the times pt:the times ru:times SV:the times

Supplementary content

Time was founded on New Year's Day, 1785. Its original name was Daily Global Records, and some materials were translated into The Shi Jian Journal. Its founder is John Walter. 1788 was officially named Time. The newspaper was humble when it was founded, but it became a first-class newspaper in London a few years later because of its commitment to reporting domestic and foreign news in detail and quickly, publishing a full-page parliamentary debate and reporting the progress of the French Revolution in time. By 1803, when Walter's son Little Walter took over The Times, it further expanded its coverage and pushed The Times to the first peak of its historical development step by step. During this period, Little Walter carried out a comprehensive reform of the times: 1. Operationally, the newspaper completely broke off contact with the government and relied on advertising and distribution income to stand on its own feet. 2. In terms of reporting, a large number of important news at home and abroad have been published, and capable journalists have been sent to hot spots at home and abroad to cover, and many exclusive news have been obtained. 18 15 The news that Napoleon was defeated at Waterloo was first reported by The Times. At that time, The Times had a great influence abroad, and its reporters abroad were often regarded as the second ambassadors. In terms of speech, it advocates independence, and often understands the emotions and opinions of the grassroots through the network of journalists all over the country as the basis for comments, so it has gradually become an important force in the field of public opinion. In terms of technology, we attach importance to new technologies and take the lead in adopting steam printing machines and rotary printing machines to continuously improve printing quality and speed. After these reforms, The Times became the main newspaper in Britain at that time. By the time Little Walter died in 1847, the circulation of The Times had reached more than 30,000 copies, exceeding the circulation of other major newspapers in London combined.

By the end of19th century, with the appearance of some new newspapers in Britain, the times seemed to be somewhat outdated. Due to long-term adherence to the old rules, its circulation is declining. It was not until 1908 was acquired by Northern Rock Newspaper Group, the earliest newspaper group in Britain at that time that it came back to life. The head of Northern Rock Newspaper Group is the famous harms Voss, who is very capable. Now, the Daily Mail and the Daily Mirror, two famous British tabloids, were founded by harms Voss and later named Lord Northcliffe. He appointed Dawson as the editor-in-chief and made every effort to innovate, which made The Times get a good start again, and its circulation rose from 30,000 to 3,654.38+0,000, which was the second peak of The Times.

However, the good times did not last long. With the emergence of radio and television, the British newspaper industry has been severely impacted, and The Times is also doomed to decline. After Lord Northcliffe's death, the Times was sold to the Astor family, and the Astor family resold it to the international newspaper King Thomson due to financial difficulties. Originally from Canada, Thomson went to Britain in 1950s and founded Thomson Group, the largest newspaper company in Britain after World War II. At present, it has more than 50 local daily newspapers and magazines. Although The Times was run by such a huge newspaper group, it failed to save The Times. Old Thomson once spent 800,000 pounds to make up for the newspaper deficit. After his death, his son, little Thomson, was overwhelmed and finally sold The Times to media tycoon Murdoch for 6,543.8+0.2 million. Murdoch is a strange person in the media field. He started as a tabloid in Australia and gradually became the owner of a famous newspaper in Australia, controlling two-thirds of the newspapers in Australia. 1969, he started his business in Britain, and successively acquired the Sun, News of the World, The Times, The Sunday Times, its three weekly newspapers, The Liverpool Post and more than 30 local newspapers, as well as radio and television stations, and formed a news group, becoming the largest media group controlled by individuals in the world, with personal property exceeding 60. He advocated strengthening relations with China and tried to expand his business in China. His third wife is Wendi Deng, a Qingdao girl from China.

After Murdoch took over The Times, The Times began to pay attention to commercial means and made major adjustments in editorial policy, business strategy and personnel management. , not only to curb the downward trend of newspapers, but also to challenge competitors and compete for readers in the market.

The adjustment of the times is multifaceted, and we strive for novelty in editing. The Times pays attention to finding a balance between seriousness and readability, adopts more color newspapers and large color photos, further softens the overall style, and requires important articles to "catch readers with jumping words". In addition, the newspaper also expanded its coverage. On the basis of maintaining the traditional advantages of front-page remarks and exclusive news reports, social news, sports, music and literature have also increased substantially, with the aim of adapting to the changes in young readers' reading habits and attracting more young readers.

There are many marketing methods, such as newspaper price reduction, strengthening newspaper brand and sponsoring public welfare activities. For example, from 65438 to 0996, the newspaper sponsored an exhibition called "The Mystery of China" at the British Museum in London. During the period of 1999, the newspaper also sponsored the China Shaanxi Cultural Relics Exhibition. 1998 Murdoch also donated 1 10,000 USD to the flood-stricken areas in China through News Corporation.

Seeking innovation and change in personnel management, personnel management has a trend of youthfulness and internationalization, and non-British editors and journalists have been recruited. For example, Guo Gannong, a journalist currently based in China, graduated from Oxford University but was born in Germany.

Since The Times was controlled by media tycoon Murdoch, the change of the times has always been a sensitive topic. At that time, many British people were worried that The Times would publish "scandals and photos of half-naked girls" like The Sun, which Murdoch bought in advance. Mr. Stohard, the editor-in-chief of the newspaper, and others believe that it is inevitable for the newspaper to maintain its traditional advantages and meet the tastes of contemporary readers.

In terms of newspaper management and marketing, although Today Times has traces of Murdoch's media management practices, it has been adjusted in recent years, which is more reflected in the means of competition, while the traditional style has not changed much and the number of political reports has not decreased.

Facts have proved that it is the adjustment of newspaper's editorial policy and report content that has become an effective measure to increase newspaper's circulation and expand its influence. It is reported that in the newspaper wars in Britain in recent years, the circulation of other newspapers generally increased by about 15%, but the circulation of this newspaper has doubled, from 370,000 three years ago to more than 800,000 now. Now The New York Times is at the third peak in its development history. How the era will develop in the future, whether it will be resold again and whether it will be replaced by online media, let us wait and see.