Job Recruitment Website - Job seeking and recruitment - How to write recruitment copy to attract people?

How to write recruitment copy to attract people?

A. Reflect the strength of enterprises through figures

For example: the annual output value reaches XX million yuan; The company won the title of XX for X consecutive years; The company has served XX million customers;

Market share accounts for X% ... The company plans to achieve an annual output value of XX million in 20XX; XX branches will be developed in the next two years, and so on.

B. There are pictures and truth

No matter how well written, it is not as intuitive as a picture. Many recruitment channels can upload pictures, but many HR don't make good use of this.

HR can upload several photos of the company's beautiful office environment, or photos of activities, group building and dinners, reflecting the company's atmosphere and enhancing its appeal.

C. don't make a long speech, but get to the point.

Briefly describe the memorabilia of the enterprise, so that job seekers can understand the development process and key stages of the enterprise.

Extended data 1, the job description is concise and clear, highlighting the core content.

Job description ≠ Job description, if there are too many words, few job seekers will patiently read them word by word. Complete and detailed job responsibilities can be announced after employment. The job description only needs to highlight the scope of work, responsibilities and authority.

It should be noted that you must communicate clearly with the employing department before writing! Without communication, what is written is not only unprofessional, but also may let the right person slip away.

2. Job posting skills

Many HR students are too conservative when posting positions: the company only recruits the position of 1, and the personnel demand is 1, and the same is true when posting.

In this case, in fact, a few more similar posts can be released, and the number of personnel requirements can be appropriately increased. For example, if the company needs to recruit business personnel, we can post positions such as business elite, marketing director, development specialist, sales director and account manager. , the demand of each position can be set at around 5- 10.