Sometimes I want to explore and drain in the workplace, but I can't start. Is there any good way?

Recommend a drainage method, taking stomatology clinic (recruitment of stomatologists) as an example. I know the price comparison of this industry and only express my own views.

Whether it is a dental clinic that has been open for many years or just opened, it is hoped that there will be a steady stream of customers. Many bosses also like to do activities to drain customers and improve their performance, but marketing activities are equivalent to "blood transfusion" for dental clinics. A normal dental clinic does not need frequent "blood transfusion". What we really need to do is to make ourselves have the function of "hematopoiesis".

There are four stages from "blood transfusion" to "hematopoiesis":

First, drainage

Drainage is to let customers come.

If you want customers to enter the store, you must give them a sufficient reason, and when designing the activity plan, give them a reason not to refuse from the customer's point of view.

Second, river closure.

Interception is to keep customers.

After customers enter the store through drainage activities, the ability of our whole team determines whether we can retain customers. The most important thing is the doctor's skill. Only doctors' excellent skills can fundamentally help customers solve problems, which is also the foundation of the operation of dental clinics. Coupled with the cooperation of employees in other positions, all employees ensure a consistent and good customer experience. Only when customers trust us and see our professional place will they be willing to stay.

Third, backflow.

Reflux is to let customers come to us repeatedly for consumption, which is the "repurchase rate" in the four gold indicators.

Repurchase is the customer's highest evaluation of the last diagnosis and treatment service. The customer has given us the opportunity to provide services for him/her, so we have to think about how to make this customer return and continue to generate repurchase here. According to what Mr. Bu said in the "Standard Class of Foreground Elite", all employees should unify their thinking and make the customer experience to the extreme from every detail, as long as we can do what Mr. Bu often said: "Serve every customer lying in a dental chair well, we.

Four. divide

Fission means that old customers are willing to introduce new customers to us, which is the "recommendation rate" in the four gold indicators.

Mr. Bu said that referral is the highest recognition of customers for outpatient service. It is a higher level of recognition for customers to introduce new customers to our outpatient service than to introduce new customers to themselves, because customers are endorsing our outpatient service with their own word of mouth. If the referral rate is high, there will be no shortage of customers.

If our doctor has been looking for the boss for the first time and there are not many referral customers, then the boss can also use the data of referral rate to communicate with the doctor. Excellent doctors who have worked for more than 3 years should not ask for the first visit, and there are enough referral customers for doctors to see. If there are not many referral customers, it shows that there is still a lot of room for improvement in the ability of doctors, and it is necessary to comprehensively study and improve their technical ability, communication ability and service ability.

As long as the dental clinic realizes a virtuous cycle of drainage-interception-reflux-fission, then we will never lack customers again and let ourselves have the function of "hematopoiesis".