What are the development directions of animation design?

First, the macro environment to promote the prosperity of China animation industry is taking shape, but the micro environment still needs to be cultivated and developed. As a cultural industry, film and television animation can be said to be unique. It has the characteristics of high degree of internationalization, wide consumer groups, large market demand, long product life cycle and high added value. The development of film and television animation industry is of great significance to the prosperity of national excellent culture and to meet the spiritual and cultural needs of the people, especially minors. It is also an important measure to adapt to economic globalization, cultivate and form new economic growth points, promote the development of radio, film and television industry, and promote China's cultural industry to become stronger and bigger. Since 2004, an indisputable fact is attracting more and more people at home and abroad, that is, the policy environment for revitalizing the animation industry in China has undergone exciting changes. Let me give you a few simple examples: On May 10, 2004, the General Secretary particularly emphasized at the National Conference on Strengthening and Improving the Ideological Construction of Minors that it is necessary to enhance the sense of responsibility of the mass media, create a good public opinion environment, implement the excellent strategy, provide more and better cultural products and services for minors, and form a social atmosphere of respecting, caring and helping minors so that they can grow up healthily and develop into talents. At the conference on strengthening the ideological construction of minors in the State Council in 2004, it was mentioned that we should actively support the shooting, creation, production and broadcasting of domestic cartoons, and gradually form an animation series adapted to the characteristics of minors. In March 2004, the State Administration of Radio, Film and Television held a national film and television animation work conference in Beijing, which was called a landmark conference by many cities in the industry. At this meeting, the ideas and measures to promote the development of China's animation industry were expounded from the aspects of system, policy and market management. After the meeting, 24 articles were officially released, namely "Several Opinions on the Development of Film and Television Animation Industry in China". This document has become a policy guidance document for the development of China film and television animation industry at this stage. Recently, on April 25th this year, the State Administration of Radio, Film and Television sent a report on supporting the development of domestic animation industry to the State Council. In May, a special group composed of seven central ministries and commissions began to work, and clearly proposed to study and formulate supporting policies for domestic animation industry, build a * * * technology platform, encourage original activities of animation works, strengthen intellectual property protection, purify the market environment of animation industry, speed up the training of talents in animation industry, and strengthen coordination and mutual support. In this context, the animation industry in China has entered a new stage of development after more than a year of spring breeze. I think at this stage, there are five landmark events with far-reaching influence, which will not only affect the current situation, but also affect the development of China animation industry in the next 10 year. Let me briefly talk about these five things. First, the construction of broadcasting platform. A year ago, it can be said that a major bottleneck restricting the development of domestic animation industry was the lack of sufficient broadcasting platforms. But now Beijing Animation Channel, Shanghai Volkswagen Cartoon TV and Hunan Elite Cartoon TV started broadcasting on September 10, June 65438+1October 28th and February 26th, 2004, respectively, which became important channels for broadcasting animation works after CCTV Children's Channel. By the end of July, 2005, 15, the central and 17 provincial TV stations, 8 sub-provincial TV stations and 3 prefecture-level TV stations had set up 29 children's channels nationwide, among which 23 children's channels and two paid children's channels were set up in the last year. At present, 3 1 provincial TV stations in China offer children's programs. According to the incomplete statistics of national television, there are nearly 200 special animation columns. The construction of these broadcast platforms has effectively expanded the market demand of domestic cartoons, boosted prices, and built a broadcast platform for domestic cartoons, which is currently in a high threshold investment period. The construction of this broadcasting platform also plays a vital role in promoting the establishment of original production brands, expanding the demand of animation market and stimulating animation creation and production. Second, establish industrial teaching and research bases. The creation and production of domestic animation works play a fundamental and important role in the whole animation industry chain. Therefore, at the end of 2004, the State Administration of Radio, Film and Television officially approved CCTV International Television Company, Shanghai Animation Film Studio, Chen San Cartoon Group, China Film Group, Shanghai Dong Xuan Cartoon TV Media Entertainment Co., Ltd., Hunan Elite Cartoon Co., Ltd., Changzhou Film and Television Animation Industry Co., Ltd., Hangzhou Hi-tech Zone Animation Industrial Park and Southern Animation Program Co-production Center to establish national animation production bases. Strive to produce more domestic animation products with advantages in talent, creativity, equipment and capital. And then strive to build the industrial chain of domestic animation. Promote the rapid promotion of the national film and television animation industry. At the same time, China Communication University, Beijing Film Academy, Animation Institute of Jilin Art College and China Academy of Art were also named as national animation education bases. We hope to cultivate comprehensive animation talents facing the market, the future and the world. In June this year, the State Administration of Radio, Film and Television named Shenzhen Animation Production Company, Dalian Hi-tech Industrial Park Animation Industrial Park, Chang Ying Group Co., Ltd. and Jiangtong Animation Co., Ltd. to set up the second batch of national animation bases. In September, 2005, representatives of various national animation bases reached an understanding on the development of animation industry in China with the theme of revitalizing the animation industry in China, and the national 19 national animation bases formed a cooperative. It can be said that this interactive measure not only explores how to accelerate the development of animation industry in China, but also explores how to shape the brand of international animation industry in China, enhance the original animation ability of China, enhance the international competitiveness of animation industry in China, and broaden the channels of communication and cooperation. Third, hold an international animation festival. In recent years, as we all know, the domestic animation market is heating up gradually. It is wise to hold an international animation festival to provide a good platform for domestic and foreign animation industry to display, communicate, cooperate and develop. Moreover, in recent years, domestic regional animation festivals have emerged one after another. In June this year, the first national China Animation Festival organized by the State Administration of Radio, Film and Television opened in Hangzhou, which attracted extensive attention and participation from people in the industry at home and abroad. The theme of this year's China Animation Festival is the fashion festival of the animation capital. Taking government-led, social participation and market integration as resources, highlighting the characteristics of China's brand and internationalization, we will hold a series of activities, such as industrial exposition, industrial summit forum, classic animation film and television week, cartoon image parade, fashion animation classics of China, Japan and South Korea, and signing ceremony of various talent recruitment conferences. It has brought together exhibitors from the United States, Germany, Japan, South Korea and Hong Kong and Taiwan provinces in the Mainland, engaged in animation production, extended product production, interactive entertainment, media, publishing, distribution, telecommunications, operation, value-added services, financial investment and other industries, and carried out animation product display, creative art discussion and product exchange and cooperation. Experts believe that the animation industry Expo of this animation festival is the largest and most successful animation Expo in Asia in recent years. During the period, * * * set up more than 700 booths, with more than 6.5438+0.2 million visitors, and signed a letter of intent for cooperation of about 3 billion yuan. In addition, 23 industrial information conferences were signed, with a cooperation amount of 250 million yuan. In the future, the State Administration of Radio, Film and Television will hold such a large-scale international animation festival every year, with a view to creating a cultural atmosphere conducive to China's animation industry to become stronger and bigger through the leverage of the international animation festival, promoting China's animation people, striving to narrow the gap between China's animation industry and the world level, doing brand originality with an open mind, exploring the establishment of a meaningful industrial chain management mechanism, and truly forming an exhibition to promote market development, create competition, and promote talent gathering and innovation. Fourth, implement the distribution licensing system. On June 7, 2005, the State Administration of Radio, Film and Television issued the Notice of the State Administration of Radio, Film and Television on the Licensing System for Domestic TV Cartoons. Since 65438+20051October 20th, the state has started to implement the distribution licensing system for domestic TV cartoons, which is a very important measure to develop the production, broadcast and management of domestic TV cartoons. The content of this initiative, simply put, is the domestic cartoons produced by local units. After review, the provincial radio and television management agencies will issue licenses. At the same time, the State Administration of Radio, Film and Television will implement the filing system of issuance licenses, and report the issuance of the province last month to the State Administration of Radio, Film and Television for the record in the first week of each month. Domestic animated films are reviewed by the State Administration of Radio, Film and Television, and film distribution licenses are issued. Standardize the production, broadcasting and distribution of film and television cartoons. It can be said that this measure not only ensures the quality and level of film and television cartoons from the source, but also promotes the standardized management of industrial development, effectively reduces the disorderly competition and blind investment in the past, and promotes and guarantees the healthy and sustainable development of cartoons. Fifth, the introduction of excellent works recommendation methods. Since June 5438+1 October1day, 2005, the excellent domestic cartoon broadcasting mode recommended by the State Administration of Radio, Film and Television has been implemented nationwide. It can be said that this is another guiding measure to prosper the artistic creation of domestic animation and effectively promote excellent domestic animation projects. So far, the State Administration of Radio, Film and Television has recommended more than 40 excellent domestic cartoons completed by different production organizations, such as "Pig Eight Rings from the Sky" and "Happy Event", in three batches. The second batch of recommended stories include Tang Poetry, The Age of Naughty Boy, Di Qing the Great Hero, Three Thousand Questions of Naughty Blue Cat, Baby Daughter and Good Mother, and Learning ABC. Within 10 days. The third batch of recommended works include Paradise Boy, Happy Birthday, Wolf, Dongdong and so on. It can be said that there is no restriction on the theme types of recommended articles, and they are all ideological, artistic and ornamental. It is not difficult to imagine that these works will create a more intense animation culture atmosphere for the general animation audience, and become the leading works to carry forward the spirit of China and China style, cultivate the aesthetic taste of China audience, and create the original brand of China. See /question/42004229.html? si=2

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