How to attract investment for beverages

Liquor investment proposal: investment process planning, investment mode selection, design and printing investment manual.

I. Investment process planning. Formulate the overall investment promotion design scheme, prepare investment promotion personnel, set up investment promotion agencies, make investment promotion advertisements, select the media to publish, handle the information of incoming calls and letters, give a written reply, invite the recruited enterprises or individuals, sign contracts, supervise the implementation, and enter normal business links.

Second, the choice of investment promotion methods. There are many ways to attract investment. For wine agents, there are mainly the following ways to attract investment:

1, conference investment promotion, using various wine exhibition meetings to attract investment.

2. Visit investment promotion, take the initiative to visit relevant investors and merchants and carry out investment promotion activities.

3, advertising investment, the use of various forms of advertising investment.

4, network investment, the use of alcohol investment manufacturers' websites, web pages, online stores for investment.

Third, before inviting investment, design and print a complete "Merchants Manual". The main contents of the investment promotion manual are as follows:

1, strength, honor and development history of wine merchants (markets).

2, the selling point of the product.

3. Introduction to the current market situation.

4. Support for wine distributors:

① Policy: explain relevant preferential policies.

② Management: relevant regulations of market management.

③ Information: Provide industry and market information.

④ Training: Organize relevant training regularly or irregularly to improve the quality of liquor franchisees.

⑤ Service: Provide various supporting services such as safety, logistics and life, and replenish the supply of goods at any time.

⑥ Publicity: Help wine franchisees to plan and carry out advertising and promotion activities.

⑦ Fees: reduce or exempt relevant fees to support the development of wine franchisees.

5. Cooperation agreement.

6. Signing procedure.

Elements of wine investment promotion

1, is it prescient? As an agent of beer, a special fast-moving consumer product, we can't just look at the immediate interests, and the market needs long-term operation. If you just want to do a single business and don't care about how to develop in the future, then manufacturers must not dare to take risks in a certain regional market.

2, whether there is a certain economic strength. Manufacturers and agents should have considerable economic strength. If they are ashamed to implement the policies given by manufacturers, it is unrealistic to rely entirely on manufacturers to put into the market. The policy given by the manufacturer requires the agent to do some marketing promotion.

Do you have any sales experience in beer industry? As the saying goes, "Interlacing is like a mountain", some people are lucky occasionally, and winning prizes will not happen every day. Success in another industry requires the right time, location and people. I have never been engaged in the beer industry, and I lack understanding of the market and products. Therefore, the agent may have to pay tuition fees, which is relatively risky.