Summary of children's wear store work

It has been rumored that women and children are the most profitable, because women love beauty and children are favored by Pang, so women's products and children's clothes and toys are also the most profitable. But in fact, in today's society where supply exceeds demand, it is probably not easy to make money easily. For people who want to do children's wear business, how to operate without pressing the goods is the most important. They don't want to earn too much money, just want to earn money and live a stable life. Next, I will bring you a summary of the work of 20 17 children's wear store, hoping to help you.

Chapter 1: Summary of the work practice of children's clothing store Objective: Participating in social practice is a good form for our college students to get out of school and connect with the society. Personal experience can help us renew our ideas, keep pace with the times and absorb new ideas and knowledge. In order to better integrate into social life, practice is very necessary. I want to use this winter vacation to get to know more about society, so I want to find a clothing store as a shopping guide.

Overview and development of two departments: Balabala is a certified product of China's environmental label and the only gold medal in the 10th China Cup International Children's Wear Design Competition. Ten most popular children's wear brands in China, Zhejiang brand products.

Third, practical content.

1, looking for a job

I always thought that with such a big Zhijiang and job advertisements posted everywhere, I should be able to find a job soon. Only to find that I have been turned away from my classmates for a long time ... countless. Finally, the hard search against the cold wind was not in vain, and we found two jobs. One job is selling children's clothes in Bala Bala, and the second job is selling annual cards in the gym. Finally, I chose the shopping guide of a children's clothing store.

2. Experience

On the first day of work, after discussing with our boss, we were assigned to four full-time classes (9: 00-2 1: 00), including a three-day probation period. If we don't behave well during the probation period, we will be fired unconditionally. On the first day, I met an unprecedented challenge-ordering (counting the styles, sizes and quantities of clothes displayed in the store and stored in the warehouse), and I needed to sort out some unpopular goods and pack them back to the manufacturers. My colleagues and I are busy packing up the goods and receiving the guests entering the store. Even in this season, we are full of sweat. When I get off work at night, six and a half cartons are full. I am very happy to see the results of a day's work. I need to be familiar with the goods in the store as soon as possible before I can do my own sales and accumulate sales experience.

The next day, I learned some basic common sense. Selling children's clothes means learning! I know that the goods placed in the warehouse must be placed in the order of small size above and large size below, which is convenient for the shopping guide to find the right size for customers. And the same style must be put in a container. In order to ensure the beauty and harmony of dried noodles, we should pay attention to choosing clothes with different styles and coordinated colors, and add accessories such as hats and schoolbags appropriately. For example, overlapping is also a form of displaying clothing, showing the highlights of clothing, such as patterns, letters, patterns and so on.

By the end of the season, a large number of goods needed urgent promotion, and under the arrangement of the head office, the discount began to be lowered. For goods with regular price, one item is 7.8% off, two items are 6.8% off and three items are 5.9% off to attract consumption to the maximum extent. To this end, advertising is indispensable. In addition to renting advertising cars for publicity, there are also convenient and limited forms of distributing leaflets. In order to distribute leaflets as soon as possible, we thought of a good way to put leaflets in handbags and distribute them to passers-by. Passers-by are willing to accept a free handbag. So, I want to see the leaflets in our bag. So kill two birds with one stone. The method of "mutual benefit" has further expanded our publicity. In fact, as far as distributing leaflets is concerned, I deeply realized how to turn distributing leaflets into a simple matter. From what you give to others to what others need you to give. Perhaps, this is just a simple role change.

Sure enough, the advertising campaign has achieved good results, and the number of customers entering the store has gradually increased. In just one afternoon, our sales reached 7000 yuan. Ah, what a sense of accomplishment! Especially when I saw the customers holding clothes to brush the bar code and pay the bill, the mood was beyond words. Everyone is busy, dizzy and almost hoarse. Sadly, I still wore a pair of high heels, and I didn't know the pain was unbearable until after work. Let me know this day. Not only I, but all the shopping guides are sparing no effort to do their jobs well. In fact, shopping guide is not simple, and each line has its own difficulties. Perhaps this is the answer to that sentence! The most difficult part is actually at the beginning. I believe that as long as we start well, everything will be smooth. Another day's work ended smoothly. Although I dragged my tired body home, my heart was full of excitement and joy. First, I'm glad the busy day is over; The second is to congratulate myself, because I can do it myself. So keep fighting.

Normal working hours (8: 00- 14: 20)

Get up early for work and open at 8 o'clock. We have to clean the cupboard before the customers come, and we have to complete all the small tasks such as sanitation, item number and placement in the clothes display area. Then basically around 9 o'clock, customers will come to the door one after another. Then, ring our first alarm. In this kind of waiting and working, we try our best to provide the most satisfactory service for our customers. Pick a style, choose a color, take a size, and don't finish the barcode, even if our shopping guide task is basically completed. Also remember to send the client out. This kind of courtesy can make customers keep a good impression on such a brand, which is very important. When I was at work, it was time for lunch before I knew it. Then, my colleagues came to take over the work and we got off work. A normal working day ended smoothly.

Replenishment skills of children's wear store

The first step is the listing date.

The second step is to calculate the sales weeks according to the listing date, that is, how many weeks the goods have been sold on the counter so far, and then divide the cumulative sales quantity by the sales weeks to calculate the average weekly sales volume of the goods.

Step 3: Divide the inventory quantity by the average weekly sales volume to get the remaining inventory sales week, and the remaining inventory sales week value indicates how many weeks the remaining inventory can be sold. Based on the weekly sales value of surplus inventory and the replenishment speed of factories or suppliers, it is easy to analyze whether replenishment is needed, how much replenishment is needed and whether it is time to replenish.

For a simple example, on October 20th, 65438/kloc-0, a winter children's suit with the number 130 was sold, and 40 sets were sold. The inventory quantity is 20 sets, and the listing date is 65438+February 20th, so the sales week is 4 weeks, and the average weekly sales volume is calculated to be 40/4= 10 sets, with the rest. This method is a practical and simple way to run a children's clothing store, which is worth popularizing.

Many shopkeepers replenish their goods mostly by feeling. Because small shops have high hygiene requirements for cash flow, the inventory caused by blind replenishment will be very small for children's wear.

Chapter two: Summary of the strategy of children's wear franchise stores in different places In such a big city, there are actually many places suitable for children's wear franchise stores to operate. However, due to the differences in surrounding conditions, children's wear franchise stores need to adopt different business strategies when opening in these different places, so as to better meet the needs of consumers around children's wear franchise stores. Then, let's take a look at how to operate popular shop opening projects in different locations.

To open a physical children's wear store, we must first pre-select the store site to see which consumer groups are around the store site, such as kindergartens, schools, enterprises and institutions, office buildings, communities, commercial streets, farmers' markets, towns and villages, etc. Exclude different consumer groups and choose children's wear of different grades and ages.

One: in the vicinity of kindergartens or schools, we should focus on choosing clothes suitable for the height of children in kindergartens or schools. The children in these two places are relatively concentrated. Parents will visit the children's clothing store when they pick up their children, and choose the right one. You don't have to wait until you need to go to the mall or the mall to buy it. In addition to kindergartens or schools, there will naturally be some other consumer groups next to physical stores. If you have extra space in the store, you can also buy less baby clothes, which can meet the needs of different customers.

Two: there are many young and middle-aged white-collar workers near enterprises and institutions or office buildings, which is suitable for choosing some high-end avant-garde children's wear. If you want to make children's wear for foreign trade, it is recommended to choose some high-quality children's wear or children's wear with big foreign trade brands. Many young white-collar workers pay attention to brands. Store decoration should also be coordinated with boutique children's wear.

Three: residential areas, the people around are relatively fixed, all live in nearby communities, and few people can come outside. This group of people is quite mixed, men, women and children. This situation is more suitable for selling some mid-range children's clothes, which is in line with the public's eyes. If your store is big enough, you'd better prepare all the goods of different ages. If the store is small, it is recommended to make children's clothes of 3-10 years old.

Commercial street: prosperous, with large passenger flow, high rent, golden location and good resource utilization. There are many young and middle-aged customers in the commercial street, which is suitable for making some middle and high-grade children's clothes. There are many mobile customers, which is very suitable for holding regular activities. As long as we do a good job of publicity and create an atmosphere of snapping up, the benefits of the activity are very significant.