What kind of marketing management concept or concept does Haier's Olympic gold medal hope plan embody?

Haier's Olympic gold medal hope plan embodies the following marketing management philosophy or concept:

1, the concept of social responsibility. The Olympic gold medal hope plan is Haier Group's response to social responsibility, which contributes to and gives back to the society by promoting sports culture, improving the national sports quality and promoting the healthy growth of young people.

2. Brand building concept. Haier passed the Olympic gold medal hope plan, aiming to use the influence of the Olympic Games as a world brand, enhance brand awareness and image, and achieve the purpose of brand promotion and market expansion.

3. Strategic view of talents. Haier Olympic gold medal hope plan is a comprehensive talent strategic plan, aiming at cultivating competent talents for the future development of the company, improving the comprehensive quality and working ability of employees and realizing the common development of the team and the company.

4. Innovative ideas. Haier Olympic gold medal hope plans to improve athletes' training and training effect, improve management and operation efficiency and achieve a win-win situation of innovation and efficiency by introducing innovative technologies and implementing intelligent management.