How to do micro marketing well: Down-to-earth micro marketing is the way to go

If you really put some thought into doing WeChat marketing, the effect is self-evident. Doing WeChat marketing is like eating a big pot of rice. Chew slowly to avoid choking, and stew over low heat to cook the delicious food. Soup. The author summarized the six-step thinking method of WeChat marketing based on his own experience, which are positioning, promotion, interaction, management and extension. The central point is fans. Fans are the most critical step throughout the remaining five steps.

The first step in positioning is to start with the content, choose the marketing target, and determine the target group. For example, the content of cosmetics e-commerce can be positioned in the fields of beauty, skin care, etc. Whether the marketing goal is to sell goods or build a brand, e-commerce companies generally focus on the former. Why should we do WeChat marketing and how should we do WeChat marketing? These two questions should be considered clearly. Don't rush into a tool that seems to be hot, regardless of whether you need it or whether you can do it (Wai Xin fang680680). How to do WeChat marketing is a difficult point. It can be said that companies that cannot do online marketing themselves have no need to do WeChat marketing.

As for how to determine the target group, the premise is that based on the official statistics of WeChat user data and the situation of users around you, you can conduct a market survey on existing customers if possible. In this way, you can know whether your target customer group is on the WeChat platform, how many there are, and whether there is a possibility of accepting WeChat marketing. Secondly, positioning is also about recognizing whether you are determined to do a good job in WeChat marketing. WeChat marketing focuses on three aspects: small scale, strong relationships, and personalization. You dream of having thousands of fans and building a broadcast station like Weibo. With this idea in mind, you can do WeChat marketing. It will feel more and more unreliable, and the input will be less than the output. In the era of information explosion and advertisements flying all over the world, even e-commerce companies are thinking about how to become more flexible from standardized products to how to provide customized services according to the personalized needs of customers. Therefore, WeChat marketing is inseparable from services. It is not just about pushing content. If you don't care about a drop of water, you won't be able to see them gather into a big river and rush into the sea.

The purpose of focusing on the small is to grow big, and positioning must be prepared for a protracted war. Regarding the selection of WeChat marketing account types, local businesses or individuals generally use private accounts, supplemented by public accounts to facilitate bulk push of content. Enterprises mainly use public accounts and cultivate a certain number of private accounts. Why companies should cultivate private accounts?

I will elaborate on this step when it comes to management. The second step of promotion is based on positioning. The current operation method is three-dimensional promotion, that is, simultaneous promotion online and offline. Online promotion is inseparable from common Internet marketing methods. Without certain accumulation of promotion resources and mastery of skills, it will be very difficult to carry out. If you give us a WeChat QR code and a public account, users will pay attention

to you. Therefore, the promotion method on Weibo of holding events and giving out small gifts is really a waste of energy and money. Fans attracted through online promotion will definitely have a certain proportion of Weibo users.

The reason why Weibo’s activity promotion has little effect is that after the user completes the task according to your conditions, the next step is to unfollow and enjoy it. When doing WeChat, you have to break away from Weibo. In other words, event promotion has been rampant. Users are just here to take advantage and are not really interested in you. If you attract a few fans in one activity, you will continue to do it next time, and you will fall into a vicious cycle step by step. In the end, users will only think that you are a person who distributes trial products, not a seller.

In general, online promotion is the comprehensive use of multiple tools, or the use of one tool. For example, if a company already does QQ group marketing, then opening a WeChat public account will attract more people. The fans are of high quality and more convenient. Blindly mass posting online will not be very effective. Find out where the users are, express them at the most appropriate time, and trigger users to take action.

This is the correct method of online promotion.

For example, every spring is the employment boom for college students across the country. We are in the talent market, so we can find counselors in charge of fresh graduates through the admissions offices of major universities and let them work in their respective fields. Promote our public account on the class QQ group we manage. The premise is that our public account is to provide various recruitment position information for graduating college students.

With the right appeal and the right entry point, all that’s left is to seize the time and execute quickly. If you miss the employment boom, you can’t attract them no matter how much you promote it to college students. interest.

Use examples

Infer where, when and how to express your demands. Once determined, optimize the details of the operation.

After all, only you know your industry best. Online promotion is not difficult or mysterious. If it’s difficult, it’s because you don’t understand the correct way to operate these promotion methods. If it's mysterious, it's because you didn't sum up the skills from pure use and were fooled by those so-called skills. In the Internet marketing industry, those who are best at playing tricks are those Internet hooligans who make money at home in pajamas. There are two words that can represent them, but because this has become a sensitive word, in order to avoid

This article has been blocked when published on online platforms, so I won’t give a brief introduction