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Barbecue shop entrepreneurship project plan
Nowadays, business plans are more and more widely used in life. The business plan provides the current situation and future development direction of the enterprise, and also provides a good benefit evaluation system and management monitoring indicators for the enterprise. I believe many friends are very upset about making business plans. The following is the business plan of the barbecue shop I compiled for reference only. Let's have a look.
Brief introduction to the barbecue shop's entrepreneurial project plan 1
Main content: self-help barbecue (consumers like to barbecue by themselves or ask waiters to barbecue for them according to their own tastes)
Related business: beer and beverages
Location: Snack Street in the Old Town of Luoyang
Site area:150m2
Second, the market analysis
Industry market analysis
Characteristic flavor, leisure favorite. The huge market needs to be tapped. Urban and rural areas, bazaars, streets, residential areas, night markets and leisure snacks are everywhere. It has become a part of the diet of many consumers and created a huge consumer market.
With the update of fashion, barbecue food has become one of the foods that people like more and more because of its natural and simple way and original game. There are many kinds of barbecues, including meat: beef, mutton, chicken and fish. In addition, peppers, eggplants, cucumbers, cabbages and potatoes are all upstarts in the barbecue industry.
Suitable for high, middle and low-end consumer groups and people of different ages.
Competitive analysis
Self-service barbecue restaurant attracts people of different classes and ages with its interesting and unique management mode, allowing consumers to experience the alternative fun of doing it themselves and let them spend in entertainment.
Traditional barbecue is difficult to ensure food hygiene because of poor equipment, irregular operation, large oil fume and serious environmental pollution. Although people often know the taste of mutton kebabs, they stop. The increase of vendors has affected the appearance of the city and caused great environmental pollution. Our smokeless charcoal solves the environmental protection problem and conforms to the low-carbon economy called for at this stage.
Third, financial analysis.
Investment and application
Tables and chairs: 20×500= 1 ten thousand yuan
Air conditioning: 2×3000=6000 yuan
Freezer: 1×5000=5000 yuan
Refrigerator: 1×2000=2000 yuan.
Display; 1×2000=2000 yuan
Barbecue oven: 10×800=8000 yuan
Decoration cost: 30,000 yuan
Other expenses: 5,000 yuan
Total: 73,000 yuan
Profit budget
Monthly rent: 3,000 yuan/month
Water and electricity: 3,000 yuan/month
Waiter's salary; 2×2000=4000 yuan/month
Other expenses: 3400 yuan/month
Total:13,400 yuan/month
Monthly income of vegetables: the purchase price is 0.3 yuan/bunch, and the sale price is 1 yuan/bunch. If you sell 300 strings every day, the monthly profit is 0.7×300×30=6300 yuan.
Mutton kebabs: Buy 0.5 yuan/kebabs, sell 2 yuan/kebabs. If you sell 200 kebabs every day, the monthly profit is 1.5×200×30=9000 yuan.
Fish: Buy 2 yuan/piece, sell 4 yuan/piece. If 70 pieces are sold every day, the monthly profit is 2× 70× 30 = 4,200 yuan.
Chicken legs and wings: buy 2.5 yuan/skewers, sell 4 yuan/skewers. If you sell 100 strings every day, the monthly profit is 1.5× 100×30=4500 yuan.
Platter: The cost is calculated in 2 yuan and sold in 4 yuan, and the monthly profit is 2×30×30 = 1800 yuan, which is calculated by selling 30 yuan every day.
Beer: Purchase price 1.8 yuan/bottle, sold in 3 yuan/bottle. If 100 bottles are sold every day, the monthly profit is 1.2× 100×30=3600 yuan.
Total: 29,000 yuan/month
Net income: 16000 yuan/month
4. Sales plan
Give out discount leaflets before opening, and the holders will spend money in our store on the opening day, and send 30 yuan vouchers every time they spend money in 50 yuan.
Consumption in the first three days is calculated at 20% discount.
There will be a lucky draw in the first week of opening, and a lucky draw can be held every time you spend money in 50 yuan.
(first prize 50 yuan voucher, second prize 30 yuan voucher, third prize 10 yuan voucher)
Send 20 yuan vouchers when the one-time consumption reaches 100 yuan.
Five major risk analysis
There is no barbecue restaurant in this mode in the local area with less competitive pressure, and there is no problem of goods and pressure when operating. Goods needed on the same day can be purchased on the same day, which can ensure the freshness of vegetables and meat.
There is a local food festival to promote our store every year, so there is no problem in publicity.
The smokeless charcoal used in our store conforms to the' low-carbon life' advocated now, and it is easier for people to say that it is acceptable for long-term development.
There is no problem of less passenger flow because of the large flow of local people.
Barbecue Shop Venture Project Plan 21. Company Profile
The company is called Wuhan Tian Zi Barbecue Co., Ltd., and its development will be based on Wuhan, creating Wuhan specialty snacks. The company will be established in Jiangxia, Wuhan, my hometown. Drawing on the business model of Haidilao Hotpot and adopting scientific management methods, we will strive to build the company into a first-class catering company combining theory with practice.
Second, the company philosophy:
Learning from the management culture of Haidilao Company, the development concept of "experience food, enjoy life, have health and create Excellence" and advocating the value orientation of "change fate with both hands and realize dreams with diligence", the company has formed a "one mind, strive for first-class catering enterprises in Wuhan; Go up and down Qi Xin to build the first famous brand of hot pot in Wuhan.
Third, industry analysis
Advantages: the barbecue industry has less investment, but the return is considerable. There are many kinds of barbecues that are very attractive, and barbecue shops are very popular places for students to relax and meet. In Jiangxia Paper Mill, there are few places where barbecues develop their business with a formal facade. As far as market saturation is concerned, it has not yet reached market saturation, and there is a phenomenon that demand exceeds supply.
Disadvantages: First, we can't eat more barbecue itself, which also restricts the development of barbecue industry. Second, the hygiene problem of barbecue shops is very serious.
Four. horizontal competition
Because the barbecue distribution of Jiangxia Paper Mill is not concentrated, there are few stores, the competition is relatively flat, and the industry threat is small.
Verb (abbreviation of verb) Investment amount and facade analysis
It is initially envisaged that 200,000 yuan will be invested in the first year. Due to the limited economic situation of individuals and parents, it is planned to implement the principle of shareholding and absorb funds. The facade is chosen near the gymnasium, which is far from the storage department of Zhong Bai. No matter day or night, there is a lot of people here. The initial plan is to invest 654.38+10,000 yuan for the rental and decoration of the facade, 50,000 yuan for food procurement and opening promotion, and another 50,000 yuan for employees' salaries.
Six, personnel recruitment and division of labor
1, the barbecue shop is divided into three departments, one is the logistics purchasing department, the other is the front desk service department, and the third is the backstage kitchen. It is initially envisaged to recruit ten people, five in charge of the front desk, two in charge of logistics, three in charge of the kitchen, and be any boss.
2. Salary standard: logistics, front desk 65438 yuan +0.900 yuan/month, kitchen 3000 yuan/month.
3. Employee protection: set up employee reward and punishment measures to provide relevant protection for employees and stimulate their enthusiasm for work.
Seven, opening promotion
One week before the opening of the trial camp, various publicity methods were used, mainly in the following ways:
Discount: 20% discount during the trial camp. This method is the most direct way to make customers get real benefits. It can make customers feel that they are really cheap and psychologically satisfied for a while. The disadvantage is that there are many discounts, high costs and few discounts, which can't be effective.
Second, cash coupons: compared with discounts, discounts are smaller, but they are actually the same discounts, only they need to be spent twice. It is a kind of promotion means that includes the nature of inducing consumption. During the trial camp, if the consumption reaches 100, it will be given 20, if it reaches 200, it will be given 50, and so on.
Third, membership discount: membership promotion is a long-term preferential means. At the beginning of the restaurant's opening, the number of customers was insufficient, and the development speed of members could meet the needs of customers. During the trial camp, lower the entry threshold for members and attract customers. Hurry up, if people gather in the future, or even queue up every day, the development of members will slow down, even stop, or narrow the scope.
Barbecue Shop Entrepreneurship Project Plan 3 1. Carry out entrepreneurship research and consultation.
Investigate the local food market, ask chefs with entrepreneurial experience and friends with certain social skills and real power, and maintain good relations with them.
Step 2 write a business plan
The contents of the business plan include industry analysis, horizontal competition, food introduction, business circle analysis, store size, investment analysis, manpower planning, monthly cost analysis, profitability evaluation, store opening plan, medium and long-term development goals, etc. And each item should be analyzed in detail.
3. Venture capital raising
Due to the limited personal economic ability, friends, relatives or employees can be invited to participate in the shares (the net profit is divided according to the amount of shares).
Step 4 learn business skills
Ask someone who has experience in catering management. It's best to go to a similar barbecue shop for a few months, do all the work well, learn management experience, be familiar with all the management details and accumulate practical experience.
5. Store business circle evaluation
Site selection: factories, office buildings, bustling commercial districts, schools and other places where working-class people or students are concentrated, or places with a large floating population such as stations, docks and traffic arteries should be chosen to ensure sufficient tourists. If you can't find the ideal store for a while, you must be patient and keep looking. Don't give up halfway
Business circle evaluation: including business circle attributes, store size, floor, surrounding facilities, nearby competitive stores and complementary stores, rent, difficulty in obtaining various legal licenses, whether there are large shopping malls and stations nearby, business hours, population (mobile and fixed), customers and proportion, consumption power and motivation, road width, development prospects (business circle changes) and other factors.
When evaluating the business circle, we should evaluate it in different periods, such as day, night, normal working days and holidays, and observe the business circle situation in this place to avoid misjudging the business circle evaluation by only looking at the day without looking at the night, or just looking at the working days without looking at the holidays. When evaluating the business circle, we should make a business circle evaluation record, and record the conditions of evaluating the store in detail for reference in future evaluation.
6. Find a house and sign a contract with the landlord
Determine the store according to the evaluation of the store business circle. The next step is to sign a contract with the landlord. This action can't be too early, it can only be done after the previous steps are completed. Because, once you sign a contract with the landlord, you have to start paying the rent, and the time pressure will be great. Therefore, before signing a contract with the landlord, all the preparatory work and written materials should be prepared first. When signing a contract with the landlord, the lease term should not be too short. If you only sign for one year, you may not be able to recover your investment until one year later. As a result, the store was taken back by the landlord. So the lease of the store should be three to four years.
In addition, when signing a contract, it is generally necessary to pay the landlord's deposit, which is generally about 30% of the rent. Therefore, when signing the contract, you must pay the landlord's store deposit and the first month's rent, but it takes a renovation period when renting the store. It is best to negotiate with the landlord, and the renovation period can be deducted from the date when the rent starts, so as to reduce the rent expenditure.
7. Apply for a business license
You must apply for relevant licenses before opening a store, otherwise it will be unlicensed and will be investigated by relevant departments. There are generally two kinds of applications for licenses: one is to apply for a company license, which is issued by the industrial and commercial bureau; The other is small capital, which only needs to operate for profit in industrial and commercial registration, a local county and city, and issue a certificate. Most shops only need to register for-profit business because of lack of funds. In addition, you have to go to the tax authorities to handle relevant tax operations and get a unified invoice. Unless the uniform invoice is allowed to be exempted, it must be handled.
In addition to applying for a business license, if you want the signboard hung in your shop not to be abused by others, and if you want to use it for your own use, you must also apply to the Industrial and Commercial Bureau for registration of service marks. The name of the signboard hanging in front of the store can have its own special design besides the name, text or pattern. This kind of non-commodity text and image is called service seal. It is different from the name of the company or enterprise you applied for, and their names may be different. Therefore, if you don't want your future gold-lettered signboard to be stolen, you must register your service badge first.
8. Shop decoration
The decoration of a storefront is related to the management style of a storefront and the first impression of customers. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have the decoration experience of relevant stores. For example, if you open a coffee shop, you must find a manufacturer with experience in coffee shop decoration, and if you open a children's shop, you must find a manufacturer with experience in children's cultural education and decoration. Because, if the decoration manufacturer does not have the decoration experience of the same type of storefront, the renovated storefront may not fully meet the demand at that time. At that time, if it was destroyed and redone, it would definitely cost money and time.
So please ask the decorator to draw pictures before decoration, including plan, elevation, section, material, color, size and so on. , should be clearly stated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for field observation and explain clearly how you want to decorate, so that the renovated storefront will be closer to your own ideas.
Decoration concept of barbecue shop;
A. French windows facing the street.
B. Stick folk paper-cuts on glass French windows.
C. Log color of indoor counters, square tables and chairs.
D. Hang some distinctive local handicrafts on the wall to highlight the local folk customs.
E. lighting is mainly soft lighting.
F. the decorative feature of the door head is simplicity. In short, the decoration should adopt simple style, bright colors and local characteristics to give customers a relaxed and happy feeling.
9. Recruit employees
A. determine the number of departments in the barbecue shop and the number of people in each position.
B. determine employee salary standards and reward and punishment methods.
C. Recruiting employees should have employment certificates, and foreign employees should have ID cards, temporary residence permits and health certificates.
D. Staff training.
10. Procurement of raw materials, appliances and equipment
Make the purchasing list of workshop equipment, equipment and raw materials. From air conditioners, computers, freezers, freezers, cash registers and other large equipment, to stereos, security guards, credit card readers, and even small things such as pens, notebooks, business cards, store seals, and materials purchased for the first time, all the details, big and small, are listed one by one, indicating the name, quantity and unit price of each household appliance, and calculating how much it costs. The most important thing is to master the purchasing source of goods, and it is best to shop around to reduce costs.
1 1. trial production of products
It is best to try it yourself, master some secret skills, and then try it with the chef to determine the cost and price of the product.
12. Opening promotion
A. Start a business 1 week. For beginners, they are not familiar with all the management links; For employees, the cooperation between departments and employees must be run-in. Without trial operation, it was widely publicized on the first day of opening. Of course, it is a good phenomenon that customers are crowded with people. But because you are not skilled enough, suddenly facing a huge crowd, you will be in a hurry and the service will be poor, which will lead to customer complaints and may not patronize next time.
B. officially opened. In order to attract customers on the opening day, of course, some promotional activities should be held. Old-fashioned promotional activities are nothing more than placing flower baskets, arches, discounts on meals, giving gifts, lottery and so on at the door of the store.
It is necessary to carry out innovative publicity activities, such as sending the money for the opening ceremony to welfare homes or helping poor students through the media. This is to do good deeds and publicize the corporate image.
The first part of the barbecue shop business project plan preface 4
Many people know that the climate caused by global warming will directly affect the ecological balance of the earth. However, few people know that meat, an indispensable food on human table, will also seriously damage the earth's environment. Mainly in the development of meat industry. Up to now, human animal husbandry has a history of 10 thousand years, but it is only in the last 50 years that people raise livestock on such a large scale. Today, the number of livestock in the world is four times that of 1945. In order to feed them, many tropical rainforests are cut down for pasture. This makes the rich animal and plant species living in the rainforest disappear, which makes the global environmental damage more serious.
Concerned about climate change, energy saving and emission reduction started from me, so the idea of opening a vegetarian restaurant came into being.
The second part is the general situation of food stores.
1. Our restaurant belongs to the catering service industry, and its name is Urban Healthy Eating. It is a sole proprietorship enterprise. Mainly provide vegetarian food based on bean products, characterized by: laymen like meat and taste like meat, especially suitable for friends who love meat.
2. Urban healthy eating is located in Fortune Center Square, Daye Road. It started as a mid-range fast food restaurant, and will gradually develop into a vegetarian nutrition chain store similar to KFC and McDonald's in the future.
3. The bosses of urban healthy eating are Xie and Li Ming, the restaurant manager Xiong Yanmei and the chef, all of whom are young people born in 1980s. We firmly believe that with our wisdom, talent and dedication to the cause, we will definitely lead the way in this industry.
4. Our store needs (10) million yuan of venture capital, and has raised (50 million yuan), and the remaining (50 million yuan) has been loaned to the bank.
Part III Business Objectives
1. Because it is located in the commercial street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in Daye Road Fortune Plaza, and recover the cost 1 year.
2. Our store will set up three branches in three years, and gradually develop into a vegetarian nutrition chain group with strong economic strength and certain market share, and break a new world among many food brands in the island city and become a well-known brand in the catering market.
The fourth part is market analysis.
1. Tourist source: The target customers of urban healthy eating are: general consumers who go to Daye Road Fortune Plaza for shopping and entertainment, accounting for about 50%; Students from nearby schools, store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors:
There are 1 main competitors near urban healthy eating. Aisin vegetarian restaurant is a Chinese and western restaurant with good environment, average service and relatively expensive price. It is located on the 5th floor of E-Shopping Trend. . Our store has seized our existing disadvantages and launched marketing strategies such as "good quality and low price", striving to occupy a place in the fierce market competition.
The fifth part of the business plan
1. Vegetarian nutrition is mainly for various consumer groups, so there are three grades of vegetable prices, namely high, medium and low.
2. The reasonable combination of vegetarian food ensures the comprehensive nutrition and improves the taste quality.
3. Lunch and dinner provide business packages, affordable and other nutritious dishes, and provide an elegant dining environment.
Be ready to develop new products at any time to meet the changing market demand. For example, the goal set this year is "home delivery" service.
5. Business hours: morning-evening.
6. For the above plans, we will work together and do our part. We will cooperate in environment, health, service, price and nutrition, and strive to get more customers.
Part VI Personnel Plan
1. How many full-time employees (including chefs) and how many temporary employees (including chefs) our store initially plans to recruit at the beginning of its opening are as follows:
1) Recruiting local hukou through the labor market, having certain work experience and good professional ethics, aged between 20 and 30, and interested in joining the catering industry.
Applicants come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.
2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).
2. In order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training, the specific contents are as follows:
1) Make a training plan, determine the training purpose and make an evaluation method.
2) Implement the training plan and learn labor discipline and various rules and regulations.
3) Those who fail to pass the examination will be suspended from study, and 20% of their salary will be deducted until they are qualified. Failing the exam three times, all the wages and benefits of the month will be deducted.
Part VII Sales Plan
1. Before opening, a series of publicity work will be carried out to introduce the "good quality and low price" sales strategy to consumers, and questionnaires will be distributed to improve our products and services according to the needs of consumers.
2. Introduce membership system, season card and monthly card to attract more customers.
3. Those who spend 1000 yuan per month can participate in the big lucky draw at the end of each month, and the winner (1) can get a gift certificate worth 888 yuan.
4. A gift certificate with a monthly consumption of 100 yuan 10 yuan, a gift certificate from 200 yuan to 20 yuan, and so on.
Part VIII Financial Plan
All the accounts in our store should be recorded in time, and the money for expenditure and income should be recorded or recorded before use. The bookkeeping method is double entry bookkeeping, which is scientifically managed to avoid accounting confusion. Daily income should be counted in time, and all menus of ordering and receipt must be made in duplicate for checking and recording. All items in the store are fixed assets in the store and shall not be destroyed or taken away at will. Total monthly income, excluding all expenses, is deposited in the bank; If the monthly income is higher than planned, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If the hotel's property is found to have been destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.
1) Our fixed assets (50,000 yuan)
Tables and chairs (30 sets)
Business area (200) square meters
Refrigerator (5) table
Some stoves
2) The daily working capital is 6,543,800 yuan.
(Mainly used for emergency and temporary procurement)
3) For the accounts, there should be a daily account, a monthly account, a quarterly account and a year-end general ledger, so that the profit and loss of the enterprise can be clearly seen on the books and avoid the blindness of management.
Note: As it has just started business, we should be cautious in all kinds of expenses, but we should ensure the quality of food and try to keep the lowest price.
Part IX Appendix
Appendix 1 legal requirements
In order to ensure food hygiene, prevent commodity pollution and harmful factors from harming the human body, safeguard people's health and enhance people's physique, the requirements of relevant national and local laws and regulations are strictly observed as follows:
First, food production and marketing enterprises and food vendors must first obtain health permits issued by the administrative department of health before they can apply to the administrative department for industry and commerce for registration. Those who have not obtained the hygiene license shall not engage in food production and business activities.
Food producers and business operators shall not forge, alter or lend hygiene licenses.
Two, the food production and operation process must meet the following hygiene requirements:
(a) keep the internal and external environment clean and tidy, and take measures to eliminate harmful insects such as flies, rats and cockroaches and their breeding conditions.
(2) Food production and marketing enterprises shall have factory premises for processing, handling, packaging and storing food raw materials suitable for the variety and quantity of products.
(3) There should be corresponding facilities such as disinfection, dressing, washing, sorting, lighting, ventilation, anti-corrosion, dust prevention, fly prevention, rat prevention, washing, sewage discharge and garbage and waste storage.
(four) the introduction of equipment and technological process should be reasonable, to prevent cross-contamination between the food to be processed and the directly imported food, and between the raw materials and the finished products, and the food should not be exposed to toxic and unclean substances.
(5) Tableware, drinking utensils and containers for direct food must be washed and disinfected before use, and cookware and utensils must be washed and kept clean after use.
(6) The conditions of containers, packages, tools and equipment for storing, transporting and loading and unloading food must be safe and harmless, kept clean and prevented from food pollution.
(seven) the food for direct entrance should be packaged in small packages or non-toxic and clean packaging materials.
(eight) food production and sales personnel should always maintain personal hygiene, and must wash their hands and wear clean work clothes when producing and selling food; When selling directly imported food, sales tools must be used.
(9) Water must meet the hygienic standards for drinking water in urban and rural areas stipulated by the state.
(10) The detergents and disinfectants used shall be safe and harmless to human body.
Three, prohibit the production and operation of food:
(1) Deterioration, rancidity of oil, mildew, moth-eaten, filth, foreign bodies or other abnormal sensory shapes, which may be harmful to human health.
(2) containing or contaminated by toxic or harmful substances, which may be harmful to human body.
(3) The content of pathogenic parasites, microorganisms or biotoxins exceeds the national standard.
(four) meat and its products that have not passed the medical and health inspection or inspection.
(5) Birds, mammals, aquatic animals, etc. And articles about their deaths due to illness, poisoning or unknown causes.
(six) the container packaging is unclean, seriously damaged or the means of transport is unclean, resulting in pollution.
(seven) doping, adulteration, forgery, affecting nutrition and hygiene.
(8) Processing non-food raw materials, adding non-food chemicals or treating non-food as food. Others do not meet the food hygiene standards and hygiene requirements.
Four, accept the food hygiene supervision and inspection of the polar health department on schedule.
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