Characteristics of Haier's talent recruitment and use

With the development of China's market economy and the acceleration of internationalization, domestic large, medium and small enterprises are facing opportunities and challenges, and gradually become mature and successful in the market economy. The success of these successful enterprises is that they can manage every employee with their own strong corporate culture, so that every employee in the enterprise can work hard and run the enterprise well. Through analysis, the author found that the corporate culture contained in these enterprises has some similar characteristics. Taking Haier enterprise as an example, this paper summarizes these characteristics, analyzes the corporate culture characteristics of successful enterprises from seven aspects, and draws the author's own views.

First, the connotation analysis of corporate culture and its triple realm

1. Connotation analysis of corporate culture

Corporate culture is the collective name of values and codes of conduct that surround employees, you, me and things and behaviors around them, and are reflected by them and accepted and recognized by all employees. Values are intangible things, but the behaviors and actions of employees dominated by their values are visible. The corporate culture of a successful enterprise is always doing "real work", not a decoration; The author uses the following closed and spiraling figures to analyze how the corporate culture of successful enterprises is "real" and "vivid" in the relationship with employees' behaviors and actions:

The intangible thing of corporate culture values of successful enterprises should be vivid when guiding employees' behaviors and actions, and employees' behaviors and actions should truly and effectively reflect their values, thus forming a closed, spiraling and constantly improving cycle. This cycle can make corporate culture and employees' behaviors and actions constantly transform and modify in tangible and intangible ways, and finally achieve the goal of managing each employee with corporate culture and making them sincerely contribute to the enterprise.

2. Corporate culture has three realms.

Corporate culture has three realms: words, culture and genes. Words refer to a series of rules and regulations written on paper and hung on the wall, but employees may not really remember them, and they may not really be reflected in their own behaviors and actions. This is the primary field of corporate culture.

Culture pays attention to "being a man must have culture", "putting the heart first", "restraining the body with system" and "shaping the mind with culture", that is, restraining others through the rules and regulations of enterprises. For example, if an enterprise employee fails to commute from the employee passage according to the regulations, the enterprise will fine him 200 yuan according to the relevant regulations, and he must pay it to 200 yuan, but he may not understand and recognize such rules and regulations, let alone consciously implement them.

The highest level of corporate culture is a kind of gene. The so-called gene refers to the key point that distinguishes one thing from other things and has obvious heredity. The corporate culture of a successful enterprise has often become a gene, that is, the ideas, viewpoints and practices of senior leaders have naturally been recognized and accepted by lower departments and employees, and consciously implemented, reaching the highest level of corporate culture, which is a typical feature of corporate culture of successful enterprises.

Second, the corporate culture characteristics of successful enterprises

1. Concern of senior leaders

The corporate culture connotation of a successful enterprise breeds the painstaking efforts of senior leaders, who personally participate in, formulate and supervise the implementation of culture. The connotation and performance of corporate culture come from and are closely related to the quality of corporate leaders to a great extent, so the spread of culture is a top-down process at first.

Business leaders pay special attention to methods in the process of formulating, disseminating and supervising the implementation of culture. Leaders are good at telling stories, cases and myths, which can ensure that they can export their own opinions on the premise of being easy to understand and easily accepted by employees. This is also the key to the success of the corporate culture of successful enterprises.

2. The general participation and recognition of employees

The formulation process of corporate culture is mostly related to the top leaders of enterprises. The corporate culture of a successful enterprise needs to be tested in practice, get the general participation and recognition of employees, and feed back the behavior and performance of employees to the makers of corporate culture in time, so the spread of culture is a bottom-up process. From 1998, Haier enterprises let employees use their own hands, a piece of paper, a pen and a mouth to show things around them in the form of cartoons. The employees not only participated in it personally, but also recognized it, which formed Haier's unique "vivid and vivid employees" culture, fully mobilized the enthusiasm of all employees, and was a model of corporate culture for successful enterprises.

3. The characteristics of inheritance and reference are complementary.

The establishment of corporate culture of successful enterprises is a process of inheritance and reference. In the process of inheritance and reference, we constantly abandon things that are not suitable for us and create the unique corporate culture connotation of our enterprise. This view is still discussed with Haier as an example.

Many things in Haier's corporate culture are inherited and used for reference, but they are not copied. There is a word "Ganyuan" on the rockery at the main entrance of Haier University, which is taken from the fifteenth hexagram "Gangua" in the Book of Changes and inherits the modesty and prudence in China traditional culture. There are four words in the whole Haier University Park, "Be cautious to the end", which is taken from a sentence in Laozi's Tao Te Ching, which is consistent with Haier's later survival concept of "always trembling and always treading on thin ice", and it is derived that Haier people should always keep the passion of starting a business instead of staying in the enterprise. Successful enterprises in China are not only "behind closed doors" in the process of formulating corporate culture, but also good at drawing lessons from advanced concepts and management ideas of western countries. Haier enterprises go to Shanghai KFC headquarters to learn other people's service standards and norms; Go to Toyota headquarters in Tianjin to learn their organizational changes; Studying their secondary process reengineering in Beijing IBMHP is a typical embodiment of this view.

4. Organization is the guarantee for the formulation and implementation of corporate culture.

The corporate culture of a successful enterprise is guaranteed by the organization and organizational structure of the enterprise in the process of formulation and dissemination. In the organizational structure of general enterprises, the corporate culture department is a three-level department subordinate to the Propaganda Department of the Party Committee and the trade union, but in Haier enterprises, it is a department directly subordinate to the president and parallel to the production department, purchasing department and personnel department.

Haier leaders have members of the corporate culture department on business trips, who are responsible for recording and sorting out the speeches of corporate leaders. Every word of a leader's speech is monosodium glutamate, but Haier people's newspapers and TV news never register the leader's speech in full. They mainly do two things, namely, listening and doing: "Listening" means listening to the words of the "number one" and "doing" means adding monosodium glutamate to what happens between employees, you, me and him. It can be seen that the corporate culture of successful enterprises is organized and guaranteed, and they are good at extracting key points from leaders' speeches and forming highly theoretical value concepts.

5. Corporate culture keeps pace with the times.

Keeping pace with the times means that the connotation and manifestation of corporate culture should be enriched and developed in time with the development of national economy and society. The corporate culture of successful enterprises has different practices in different development periods. At the beginning of enterprise development, it is necessary to gather the strength of all people and constantly enrich and improve. After the enterprise grows up and matures, it needs to do subtraction and extract the essence from many viewpoints.

Haier's "6S" on-site management method is a typical embodiment of corporate culture advancing with the times. The so-called "6S" refers to the Japanese characters SEIRI (sorting), SEITON (rectifying), SEIS0 (sweeping), SEIKETSU (sweeping), SHITSUKE (literacy) and English SAFETY. Because the pronunciation of these six words is "S", they are abbreviated as "6S". Haier formed Haier's unique "6S" field management theory by adding the first "5S" refined by the Japanese and the sixth "S" (safety) needed by China, and refined the connotation of "6S" into catchy phrases.

6. Corporate culture is not too close to politics, and the boundary with politics is minimized.

Corporate culture should not be too close to politics, otherwise it will increase the cost of enterprises and society. CCTV four sets of "Cross-Strait" columns at 8: 30 every night. For a while, Democratic Progressive Party wanted to speak Chinese and change the "Chiang Kai-shek Memorial Hall" into "Democracy Memorial Hall". Of course, Taiwan Province Province is a sacred and inseparable part of the territory of China, which is beyond doubt; However, once Democratic Progressive Party's idea succeeds, all enterprises advertising around Chiang Kai-shek Memorial Hall, including bus stop signs, will be changed to contents related to the Democracy Memorial Hall, which will inevitably increase the enterprise cost and social cost of enterprises.

Haier enterprises regard "innovation" as an inexhaustible motive force for their sustainable development, which will never be out of date and will not change because of political changes. The entrepreneurial spirit of Matsushita enterprises can be summed up as "wringing a handful of water with a dry towel", telling everyone that Matsushita enterprises can make the impossible possible and do better, and the intersection with politics is also zero, which is the uniqueness and success of its corporate culture.

7. Corporate culture is truly implemented and implemented.

This feature is the key link to examine the success of an enterprise's corporate culture, and the key to whether the previous features can be truly implemented is here, and successful enterprises represented by Haier enterprises have done it.