It is rumored that Midea will withdraw from Gome Jinan branch due to employees being beaten.

Rumor has it that Midea will withdraw from Gome’s Jinan branch because its employees were beaten

It is rumored that Midea will withdraw from Gome’s Jinan branch because its employees were beaten. According to this official letter from Midea, As of 18:00 on April 18, it had not received any response from Gome regarding any measures to resolve the incident. Chuanmei will withdraw from the Jinan branch of Gome because its employees were beaten. It is rumored that Midea will withdraw from Gome Jinan branch due to employees being beaten 1

On April 19, an official letter was circulated on the Internet about employees of Jinan Gome branch beating Midea employees. It was signed as Midea Group China Region .

The official letter stated that on April 15, Jinan Gome branch employees physically assaulted Midea employees. Midea had stated its position to Gome at 12:00 on April 17. As of 18:00 on April 18, no payment had been received. Please go to Gome to reply regarding any solutions to this incident. This incident has seriously damaged the business system that has long been engaged in collaboration with Gome and the feelings of all marketing colleagues towards Gome.

"With immediate effect, all Midea products will be withdrawn from the Gome Jinan branch, our shopping guides will be withdrawn from all Gome Jinan branches, and shipments of all categories to the Gome Jinan branch will be suspended," the official letter stated.

According to media reports, Gome Jinan staff responded: "We are currently communicating, and the specific results have not yet come out, so we cannot make any public comments."

At the same time , some media also discovered that currently, on the Gome "True Happiness" APP, Gome experience stores such as Jinan Gome Ximen Electric City, Bayi Store, and Shengfu Qianjie Store still have Midea products on sale.

It is also worth noting that both Gree and Midea have "cut off supply" to Gome Electric Appliances.

In March 2004, Gome had a dispute with Gree. 20 suppliers including Chongqing Vantage jointly "boycotted" Gome, and Henan Midea also withdrew its products. It was not until 2007 that Gome and Gree reconciled.

On May 22, 2007, it was reported that the Daily Home Appliances Group, a subsidiary of Midea Group, had stopped supplying goods to the four major regions of Gome. On the evening of May 29, Gome and Midea Daily Home Appliances Group refuted the rumors of shortages in a joint statement. However, according to media reports, Gome made considerable concessions to Midea in terms of "cash and stock".

Gome Electric once dominated the domestic home appliance market. Today, according to the "China Home Appliances Market Report for the First Half of 2021", Gome's share of retailers in the home appliance market is only 5.12.

At present, it has been more than a year since the founder of Gome returned from prison, and the founder of Gome who returned is even more ambitious. On February 18, 2021, it announced that it would take 18 months for Gome to return to its original market position.

However, the 10 years when the founder of Gome was imprisoned were also the 10 years when the industry changed drastically. The era of offline stores has long passed, and e-commerce platforms have risen rapidly. Gome, Alibaba, JD.com, and Pinduoduo, The gap with its old rival Suning.com is getting wider and wider.

Gome is also developing online channels, integrating all popular models, launching the "True Happiness" APP, and creating an integrated platform for e-commerce platforms, live streaming, and social planting.

Judging from the data, the average daily active number of the "True Happy" platform has increased to 3 million, the number of cooperative merchants has increased to more than 6,000, and the service members have exceeded 240 million. In 2021, Gome achieved revenue of 46.484 billion yuan, a year-on-year increase of 5.36, and a net loss of 4.4 billion yuan, a year-on-year decrease of 37. It is still not profitable.

Today, there are less than 4 months left before the "18 months to restore the original status" set by the founder of Gome for Gome. Does the founder of Gome still have a trump card? It is rumored that Midea will withdraw from the Gome Jinan branch because its employees were beaten 2

On April 19, news spread online that Midea announced that it would withdraw all product categories from now on because its employees were beaten by employees at the Jinan Gome branch. Gome Jinan Branch. At the same time, pictures of related official letters suspected to have been issued by Midea to Gome were circulated on the Internet.

At noon on April 19, a reporter from Beijing Youth Daily asked Midea Group for verification of the authenticity of the official letter. However, as of the time of publication, Midea had not given a clear response. Gome responded that there was indeed a conflict between employees of both parties, but "the matter was a misunderstanding and was just the personal behavior of employees of both parties."

According to an official letter from Midea China Region to Gome that was circulated online, "Regarding the physical beating of our employees by Jinan Gome branch employees on April 15, 2022. I The company has formally stated its position in a letter to your company at 12:00 noon on the 17th, and during the phone call process, we hope that your company will propose your company's solution from the perspective of law, mutual cooperation and people-oriented consideration before 18:00 on April 18. Plan."

However, according to the official letter circulated by Midea, as of 18:00 on April 18, it had not received any relevant response from Gome on any measures to resolve the incident.

“In view of the fact that this incident has seriously damaged our long-term business system in collaboration with Gome and the feelings of all marketing colleagues towards Gome, in order to adhere to the principle of 'employee-oriented' and resolutely safeguard the legal and legal status of our employees, For the purpose of "compliance and reasonable citizens' rights and interests", after legal consultation and the unanimous decision of Midea's China region and all categories, Midea will withdraw from Gome's Jinan branch and all Gome's Jinan branches with immediate effect. Shopping guide, all categories of shipments to Gome’s Jinan branch have been suspended.

At noon on April 19, a reporter from Beijing Youth Daily asked relevant people at Midea Group to verify the authenticity of the official letter. As of the time of publication, Midea has not responded. Some industry insiders analyzed that even if the official letter is true, the content is slightly rough. For example, the expression "physical beating" appears in the official letter, which is somewhat confusing. p>

In this regard, a person from Gome confirmed to a Beijing Youth Daily reporter that there was indeed a conflict between employees of both parties in Jinan. According to Gome’s statement, “The matter was a misunderstanding, and it was just a personal behavior of employees of both parties, and it did not rise to the level of physical beating. . "It is rumored that Midea will withdraw from Gome Jinan Branch 3 due to employees being beaten

Today, an official letter issued by Midea Group's China region was circulated on the Internet. The official letter showed that Midea will withdraw all categories of Midea from now on. Gome Jinan Branch has withdrawn all Gome Jinan Branch Midea Group’s China-based shopping guides and suspended all product categories from shipments to Gome Jinan Branch.

Midea’s official letter shows that the incident occurred on April 15, 2022. Regarding the physical beating of Midea employees by employees of the Gome branch in Jinan, Midea China officially stated its position in a letter to Gome at 12:00 noon on the 17th, and during the phone call process, it hoped that Gome would comply with the law before 18:00 on April 18. , cooperation between the two parties and a people-oriented perspective, proposed Gome’s solution.

However, as of 18:00 on April 18, Midea’s China region stated that it had not received any information from Gome on the incident. Relevant responses to the resolution measures.

The official letter believes that this incident has seriously damaged the business system of Midea’s long-term cooperation with Gome and the feelings of all marketing colleagues towards Gome.

Midea stated that in order to adhere to the purpose of "employee-oriented and resolutely safeguard the legal, compliant and reasonable civil rights of our employees", after legal consultation, Midea's China region and all categories made the same decision: Midea All categories will be withdrawn from the Gome Jinan branch with immediate effect, and all Gome Jinan branch Midea's China-based shopping guides will be withdrawn. All categories will be suspended from shipment to the Gome Jinan branch. The legal affairs department will be directly responsible for other matters related to this case.

As of press time, Gome has not made a public statement on this incident.