What is the purpose of corporate culture construction?

That's a good question. Different purposes of corporate culture construction will directly lead to significant differences in mobilized resources, depth of cultural construction and effectiveness of cultural construction. The purpose of corporate culture construction is gradually changing with the deepening of China enterprises' understanding of culture. For example, when the corporate culture craze just prevailed in China in the last century, the establishment of the CIS system of enterprises became the primary purpose of many corporate culture constructions. This deep-rooted concept leads many people to think of CIS system when they mention corporate culture. At the beginning of this century, the demand of enterprises for corporate culture has exceeded the scope that CIS can meet, so the construction and dissemination of corporate culture concept system has become the main purpose of cultural construction. However, at this time, many enterprises took many detours, such as excessively pursuing the description form of cultural ideas, and forcibly grafting many classical cultures of China into corporate culture in order to make their own culture more "cultural", resulting in the proliferation of "pan-culture" phenomenon. Moreover, this trend directly leads to employees' inability to understand the cultural connotation of enterprises simply and clearly, and the phenomenon of "two skins" of corporate culture is very prominent. In recent years, enterprises' understanding of culture has become more pragmatic, so the construction of corporate culture and the daily management of enterprises have gradually combined, and finally the demand for culture of Chinese enterprises has begun to get on the right track. Therefore, looking back at the evolution of corporate culture in China, we can easily see that the construction of corporate culture must be combined with the daily management activities of enterprises in order to play many functions of corporate culture. Therefore, the purpose of corporate culture construction gradually boils down to the following purposes: through corporate culture construction, gradually clarify the value advocacy of enterprises, standardize the management behavior of enterprises and the work behavior of employees, and finally improve the management performance of enterprises. Tongxin Power always adheres to the principle of "simplicity, clarity, practicality and effectiveness" in the construction of corporate culture, and is also the first consulting service organization to put forward the concept of "corporate culture management". In order to truly promote and enhance the performance of enterprise management, it is not enough to rely on a cultural manual and later training and publicity. This requires enterprises to put more energy into the process of "deep planting" in the later period of culture. By establishing key value drivers closely related to culture, on the one hand, we should establish corresponding key performance indicators, on the other hand, we should sort out the ability and quality in cultural value advocacy to deal with it. Only in this way can we establish a set of corporate culture construction linkage mechanism from the establishment of cultural values, to the improvement of ability and quality, to the improvement of key performance indicators, and finally to the improvement of business performance.