How to do network-wide marketing promotion at low cost

1. What is full-network marketing?

Whole-net world believes that it means choosing appropriate and selective placement in all places where paid and free advertising can be done. The advantages of integrated marketing across the entire network are: enhancing brand image, standardizing the sales market, promoting overall sales, solving offline sales bottlenecks, improving customer service systems, and sorting out distribution channels.

2. Whole-network marketing and promotion platform

1. Search engine bidding ranking and information flow advertising

The so-called precise traffic that everyone is looking for every day is actually here. , Baidu, 360, Sogou, Shenma, etc. can all be considered. But now the charge per click is indeed not low, and based on my experience in the Internet industry, account holders and peers in popular industries will click to add you almost every day, asking you if you want to open an account, or trying to trick you into using your sales tactics.

At present, search engine bidding ranking is no longer suitable for small and medium-sized enterprise players who have "inadequate budgets and no professional bidders". Five years ago, I would still recommend you to do this.

If you want accurate traffic but don’t want to spend money and don’t want to try and make mistakes, there is no delicious lunch in the world. It will be delivered to you for free and obligatedly. If there is any, it just wants to harvest your " "IQ tax".

Juxtaposed with search engine bidding is information flow advertising. This is also pay-per-click, which is a popular online advertising channel nowadays. Similarities: Burn money. Although the display is based on the customer's search behavior, its accuracy is average. Many people who click to see the advertisement are "people who eat melons." For companies that don’t have money or professionals to operate them, it’s better to just watch from the sidelines.

2. SEO optimization

SEO is keyword optimization. When you search for a certain word on Baidu or other search engines, your official website will be displayed. Customers click to enter the website, contact customer service, and conduct consultation and transactions. When bidding is difficult to use or too expensive, SEO is a good choice.

Disadvantages: There are too many unreliable Party Bs, it takes a long time, and there are certain requirements for the company’s official website;

Advantages: Low cost, it helps to build the brand itself, and customers It is relatively accurate and there is no need to worry about the account opener’s clicks.

3. Self-media release

We-media is a particularly popular product in recent years, including Toutiao, Sohu account, Yidianxunxun, UC Dayu account, Baijiahao, Penguin account, NetEase account, etc. Among them, Toutiao is the leader, with a user base of 700 million. If you can write an explosive article and attract dozens or hundreds of relatively accurate traffic at a time, you will make a lot of money. Secondly, Sohu, Baijia, and NetEase have the best collection results.

Toutiao was only used in the past. Now the rules of Toutiao have been changed several times. From visual inspection, only some old accounts can bring contact information. People all over the Internet have personally tested it. Even if you change your account to a regular account, it is easy to be blocked, let alone a novice account. Therefore, the content of posts and methods of attracting traffic need to change with changes in platform rules. Whether it is Internet entrepreneurship or marketing, whether you do it early or late, even if it is only half a year, the results will be quite different.

4. Q&A platform

Baidu Zhihu, Zhihu, Wukong Q&A, 360 Q&A, Sogou Q&A, Tieba, etc. Internet marketing and brand promotion is a long-term process. Quantitative changes lead to qualitative changes, and the "butterfly effect" is powerful.

5. Blog

Sina, NetEase, Qibo, Sohu, Global City, Hexun, etc.

6. Forums

Xici, Jianshu, Tianya, and Douban are well included, followed by some comprehensive forums and local forums.

7. Wenku

The only wenkus that can be done now are Docin and Daokeba. Baidu Wenku is not a paid certified account and basically cannot be issued. If your company has funds, It is recommended to purchase a Baidu Wenku account to rank long-tail words.

8. Baidu Encyclopedia

Nowadays it is relatively easy to create an encyclopedia of the full name of a company, so companies can make an encyclopedia of the full name of their company. Encyclopedias are very important for the accumulation of corporate trust.

9. Baidu Experience

Baidu Experience is a product of Baidu and has a good weight in Baidu. If Baidu Experience can be well used for online promotion, then it will definitely It can achieve twice the result with half the effort.

10. Enterprise map

Customers need to go to your company, you recruit employees, etc., you need to use the enterprise map, so we need to mark the enterprise map, usually Baidu map, high German map, 360 map, Sogou map, Tencent map.

You can do network-wide marketing and promotion through these channels