Corporate Culture of Xinhualian Group

Excellent corporate culture is the driving force for the sustained and rapid development of Xinhualian Group. Over the years, advanced business philosophy has led enterprises to fight the market and bravely stand on the forefront; Strict system management ensures the long-term stability of enterprises; Rich cultural activities show the spirit of hard work and pursuit of Excellence of Xinhualian people.

Company goals

Hou Zhi industry opens wealth and bears the responsibility of serving the country.

Core values

Integrity is the soul, and performance is the highest.

spirit of enterprise

Perseverance, perseverance and enterprising.

Working style

Resolutely carry out from beginning to end

Development concept

Let the value creators share the value.

Let successful people share their success.

Management principle

Pay attention to results and performance, with clear rewards and punishments.

Quick reaction, quick decision, quick action.

Simpler, easier, clearer, more balanced and more efficient.

Management mechanism

Prudent decision-making mechanism and comprehensive budget management mechanism

Standardized bidding mechanism and perfect internal control mechanism

Fair performance appraisal mechanism and strict audit supervision mechanism.

Business objectives

Excellent business reputation and huge customer network.

Satisfied service quality and harmonious labor relations.

Ideal shareholder return and stable development speed

Development policy

Diversification, capitalization and strength

Long-term specialization, refinement and branding

development strategy

From industrial management to both industrial management and capital management.

Change from speed scale type to quality benefit type

Development goal (2011-2015)

By 20 15, Xinhualian Group will achieve an annual operating income of 50 billion yuan, with more than 10 listed companies holding shares, more than 10 domestic famous brands and total assets of more than 30 billion yuan, making it an excellent private enterprise widely respected.