How to start if you want to be an e-commerce company How to start if you want to be an e-commerce company

Editor’s introduction: Jobs in the e-commerce industry are also very popular right now. As a newcomer with zero foundation in e-commerce, if you want to get into e-commerce products, you need to prepare in advance and understand the essentials for getting started with e-commerce products. ideas, or seek the experience of others, etc. In this article, the author gives some suggestions for newbies getting started in e-commerce. Let’s take a look.

In the open class of Lao Wang’s e-commerce course, there was a group of people who particularly attracted Lao Wang’s attention. From them, it seemed that he saw his past self.

They have no work experience, let alone relevant experience. They may not have anyone to guide them, and they don’t even know how to find relevant entry-level information.

You may have guessed what kind of person they are, yes, fresh graduates.

When Lao Wang just graduated, most novices got started through Mr. Su Jie's "Everyone is a Product Manager". Very few people even knew about the profession of product manager. Lao Wang, who had been prepared for it, went very smoothly. Got an offer with an annual salary of 200,000.

Times have changed, and the current profession of product manager has really become so involved that it makes people vomit blood, and it feels like thousands of troops crossing a single-plank bridge.

Two years ago, Lao Wang served under Dad Ma. When his department was recruiting interns, he submitted more than 10,000 resumes. HR screened out thousands of people and entered the written examination. In the end, only 20 people were admitted. What a roll.

This can only be considered the beginning.

After joining the company, these cubs were assigned to different business lines. Under the leadership of different mentors, they were required to conduct three defense PKs within 2 months. The organizing committee will give a big topic, and everyone will come up with a PPT plan based on the problem, and it will take 20 minutes to explain and 10 minutes to ask questions.

Some people will be eliminated in each round, and those who fail will just pack up and leave. How does that feel?

The last time, the judges have P10 and P9 levels of business, products and Technology, all students in the group below P8 are spectators. After a tough competition, only three people were qualified to become regular employees.

It’s an introductory exam. I’m still doing it after entering it. I really don’t dare to enter this industry without some diamonds.

What should we do?

Lao Wang has contacted thousands of classmates and knows the pain points of this industry. Today I will talk about my own experience, which may give you some inspiration.

1. Mentally, prepare three years in advance

Lao Wang is a bad student. He played DNF for three years as an undergraduate, played red-eye in the abyss and canyon, and the teacher also used it in the classroom. Red eyes, not to kill the boss, but to kill me. In the first three years, I had a GPA of 2.3, ranked in the bottom 10 of my class, and was only one step away from not getting my diploma.

One day when I was approaching my senior year, I felt like my head was kicked by a donkey. The kick didn’t damage me, but I woke up after the kick. Woc, how can I find a job if this continues? At this time, there is only one plan that can allow me to counterattack, but it is a risky move.

Postgraduate entrance examination. Yes, even if the school is not good or the study is not good, you can reshape yourself through the postgraduate entrance examination.

At that time, Lao Wang didn’t know P&G, L’Oreal, or the Internet. Minecraft only had games. After making a decision, I have a little more will to fight in my head.

I really don’t know how painful it is unless I pinch my thigh.

For 220 days, I will go out at 6:30 every day and return to the dormitory at 10:00. I will cut off all entertainment, no games, no basketball, no socializing. The result was naturally good, with 410 points being the first place to be admitted.

I thought I would be in trouble on the scientific research road, but I didn’t expect that Cheng Yaojin jumped out halfway and blocked the way.

Because Lao Wang saw the future of the Internet, there were a few hiccups in the middle, which are discussed below.

When I was a first-year graduate student, I was thinking about my future career direction every day, so I did a two-step exploration. First of all, I used my summer vacation to find two internships. I went to a winery and a chemical plant respectively, and planned to intern for one month each.

Lao Wang pretended to be sexy, but still overestimated his tolerance. He ran away after staying at the winery for three days, and only carried it for a day and a half at the chemical plant. His body couldn't bear it at all. You can see it at a glance here. At the end of my life, I passed this road without any imagination.

After returning to school, I am motivated to complete scientific research projects. After another year of experiments, no hair was produced. The experimental results were never very satisfactory, and I began to doubt my life.

All roads lead to Rome, so Lao Wang hugged his thigh, helped the PhD fellow to choose topics, and worked for the PhD. We got what each other wanted. In 2 years, we published 4 SCI articles Article, but Lao Wang still feels that he does not have the talent in this area. The tutor originally thought that Lao Wang would study for a Ph.D., and even reserved a place for him, but in the end, after careful consideration, he gave up, which meant giving up the path of scientific research.

Only when you have some successful results in one field can you prove that you can achieve results in another field.

Circle is really important! In a new circle, you may get unexpected ideas, hear unexpected things, and do things you can’t believe. While doing scientific research, Lao Wang came into contact with the Internet and learned about the position of product manager for the first time.

In such a sunny industry, after careful consideration, you should bet on the future. This is my choice, enthusiasm and persistence. Later, I led a group of classmates studying transportation, automobiles, law, and biology to join the army of people switching careers to the Internet.

For those without any foundation, the Internet industry has extremely high barriers to entry and is extremely exclusive. Without some strength, there is no chance at all.

This requires everyone to make career choices and plan their lives in advance. It took Lao Wang three years from taking the postgraduate entrance examination to finally choosing to change his career. Fang De thought clearly. Although he was a little slow, it deepened Lao Wang's love for the product manager profession.

2. Make preparations and be ready to attack at all times

Success always favors those who are prepared, and wise men do not fight unprepared battles.

For fresh graduates or students who have changed careers in other industries, they must prepare their resumes in advance, arm their resumes with rich experience, and fill their wings. In fact, they are working on their resumes.

Of course, more importantly, you need to understand what a product manager is? What does he do? What are the cases?

We will not elaborate on these issues in this article. It can be found on Baidu. It is very important. If you don’t understand each other, how can you fall in love?

Furthermore, the Internet industry is diverse, which direction should we choose?

Lao Wang has two criteria for judgment. In the future, this direction must be competitive and have large companies that can I can take it, or the salary of this position is very good.

There really is a position that has the best of both worlds, it’s called e-commerce product manager.

Leading companies such as Alibaba, JD.com, Meituan, Pinduoduo, etc., not to mention the remuneration, Alibaba's P7 annual salary is about 800,000, isn't this a dream career, just do it and you're done.

But it’s easier said than done?

If you think this way, Lao Wang should nag you. Things without thresholds are often the biggest thresholds. Count them. There are several milk tea shops at the door, some alive and some dead.

People will flock to simple things, and most of them end badly. Difficult things often filter out a large number of people at the very beginning. As long as you persevere and find the right method, quantitative changes will lead to qualitative changes.

For entering the e-commerce industry, Lao Wang found a shortcut, which only requires two steps.

First, find a master. The guide will help you avoid many pitfalls in advance. For a small problem, because you have no experience, you may waste a lot of energy exploring. In the eyes of the master, it may be just a matter of words.

How to find it? Easy!

Priority is given to the seniors who have received Internet offers from the school, preferably those who will graduate soon. They had just finished looking for jobs and were full of buffs. Secondly, go to some relevant public accounts, such as e-commerce Laowang, where you can not only learn about the Internet but also e-commerce related content. As long as the purpose is clear, there are always more methods than difficulties.

Second, prepare materials. Look for all the information you can learn about e-commerce product managers. The main channels are such as Zhihu or Everyone is a product manager. Everything you want is available there. But it will still be very fragmented, you can refer to Lao Wang’s ideas.

For example, first understand the necessary ideas for getting started with e-commerce products, then understand the general framework of the underlying transaction system process of e-commerce, and also make competitive product analysis reports for big factory APPs and collect works. Finally, Publish the article after the summary.

In addition, after Lao Wang interviewed hundreds of students, he found that many students were missing key steps to build a product.

No matter what product it is, for example, you can run a public account, try to post a Xiaohongshu, make a video on Douyin, or create an online product with friends, etc. Treat him like a child. Of course, the competitive product analysis report you write also belongs to your own product.

Someone asked, why do you do this? As mentioned above to arm your resume, your product is the best “armor”.

If you follow Lao Wang’s ideas, you may become the most knowledgeable about e-commerce among fresh graduates, the one with the most campus experience in e-commerce, and at least let the interviewer see your sparkle. point.

After that, you must go out and find a relevant internship job. If you want to change careers, then you can start interviewing at small companies.

3. Everything is ready, all you need is east wind

When you go out for an interview, you have to come up with a passable resume. This is a symbol of your status. Fresh graduates should use a one-page resume with personal information, school, award certificates, internships they participated in, and projects they have worked on. That's enough.

Personal information mainly highlights your name, gender, phone number and email address so that the company can contact you at any time.

School is a stepping stone. If you want to enter a big factory, you need to be endorsed by a good school. However, there is no way to change this. Just write it truthfully.

Award certificates are a sign of your excellence, such as rare scholarships, valuable certificates, etc.

Participating in internships is a key bonus. If you already have internship experience, you should write about your experience in detail here. It is best if it is related to the Internet. If it is not relevant, then write it as close as possible.

The project experience is the same. The product you are asked to make above is just for writing here. It is written according to the star principle, with background, tasks, actions and results.

In this way, a complete resume is completed. It does not need to be fancy, just clear, concise and focused.

Next, you have to find an internship, or directly find a formal job. Before that, you can try to understand P&G's eight questions and dismantle what you do one by one according to the questions.

How to find it?

Generally, you can go to the websites of major companies and submit them directly. The school’s campus recruitment, other schools’ campus recruitment, or some job hunting public accounts will also organize them.

When Lao Wang was looking for a job, he traveled all over the country, including Harbin and Beijing, non-stop. When I was looking for an internship, I learned from the official website that Sina Weibo was coming to Harbin Institute of Technology for campus recruitment, so I went to Harbin Institute of Technology from Jilin.

I prepared my own work in advance, including some competitive product analysis reports and planning templates, and showed the products I made to the interviewer. He was very satisfied and finally got the offer. After joining the company, I found out that there were only 6 product managers in the country. How lucky I was.

Some people may have doubts, Lao Wang, didn’t you say you want to learn e-commerce? Why do you want to intern in a non-e-commerce company?

It would be best if you can join an e-commerce company. , second best, internships at other first-tier Internet companies are also very good and will play a vital role in your future.

During the formal job interview later, this internship experience gave me enough leverage to get offers and take the initiative to choose a company. Finally, he joined JD.com, known as the "Whampoa Military Academy" of e-commerce, with the highest salary for fresh graduates at the time.

This job has given me a new understanding of e-commerce.

The self-discipline I gained as a student has been maintained in my work. After only three years of working, I condensed the e-commerce methodology I summarized into the book "E-commerce Product Manager". This does not mean that Lao Wang is excellent. Maybe Lao Wang is the most willing to share among those who are engaged in e-commerce; among those who are willing to share, he is the most knowledgeable about e-commerce.

Four. Finally

Remember one sentence: Everything will be successful if you are prepared, and if you are not prepared, it will be ruined.

Entering a career or changing a career is such a major matter, no matter what, it will require you to work hard to complete the transformation. However, preparation does not mean working behind closed doors, eating the fat in one go, and looking for the fastest and most efficient shortcut to accomplish your goals.

This is the so-called "leverage".

The story is nice, but don’t forget it after listening to it. When you have an idea, implement it as soon as possible, otherwise it will always be “0” and there will never be progress.

Recently, I collaborated with some product influencers to write a book, such as Teacher and Teacher Tang Ren. It is a story about the growth of each product manager. It is both touching and moving. Some articles that will be updated later on the public account will be included. In the book, you can pay attention to how other teachers have grown up. You can pay attention to the subsequent release of the book.