Want to know about visual communication-what is the employment prospect of home textile design?

Whether the prospect is good or not lies in your own creation. If you have ideas, creativity and ability, that's great! If you just graduated, go to a big company or a small unit to learn some experience, and then consider whether to continue or go to other better places. The following is the information of HC. 2009 China International Household Textile Design Competition sponsored by China Household Textile Industry Association. It just kicked off recently. As the annual authoritative design competition of China's home textile industry, the organizing committee of the competition will launch the theme of the annual design competition every year based on the actual situation of the development of China's home textile industry and the changes in the international home textile situation. The theme home textile design competition has directly promoted the design level of the home textile industry for many years and played a guiding role in the home textile design of enterprises. The design theme "Better Change" launched this year is the design theme of China Home Textile Association's strategic positioning to overcome the global financial crisis and economic recession and lead China home textile industry out of the predicament, which has important guiding significance for the development of the industry. 1. The global village connected by the Internet has amazing information transmission efficiency. At the beginning of 2008, some banks in the United States mistakenly issued housing loans to citizens who did not meet the housing credit conditions, resulting in some mortgage borrowers failing to repay their loans on time or even taking the initiative to cut off their loans. There was a so-called subprime mortgage crisis. The subsequent consequence of the subprime mortgage crisis is that American residential consumption suddenly stopped. Without residential consumption, of course, there is no residential decoration consumption. China is an economy that relies heavily on exports, accounting for more than 30% of GDP. Household textiles are the most important indoor soft decoration products in China and occupy an important position in textile export. Therefore, the US financial crisis in the second half of 2008 made China's home textile industry feel chilly, and China's textile exports declined rapidly. It can be seen from the recent three Canton Fair that it is still uncertain. China's home textiles have developed to a new stage, and the expansion speed of the industry has begun to slow down, especially under the US financial crisis. This is actually a powerful signal to China's home textile industry, which is characterized by labor intensity, forcing us to find the development path of the industry. We must deeply reflect on the design direction of home textiles in China. At present, the design of home textile products in China is rich and colorful. However, at this prosperous moment, problems worthy of our profound reflection have also begun to surface: looking around our home textile brands, we lack mature and stable home textile style design, the product design orientation of enterprises is utilitarian, too catering to market changes, always vacillating between different design styles, and China home textile brands lack profound design culture connotation. In view of the 2009 China International Household Textile Design Competition, China Household Textile Industry Association put forward the design theme of "change and beauty" from the overall development strategy of China household textiles. This is actually a "trick" for China home textile enterprises to cope with the crisis, upgrade from labor-intensive to technology-intensive and improve the technical content and artistic design taste of their products. For China's home textiles, the dilemma at this stage only needs to be "changed", that is, the design reform of home textiles. 2. Ideas and methods for the transformation of home textile design 2. 1 Design themes and expressions The design themes and expressions of home textile products by home textile design and production enterprises are generally conservative out of the habit of commodity sales, and basically abide by the design rules that only the popular design themes and expressions in Frankfurt can require designers to take this road. This way of "home textile design" is actually a shame of "design"! Because this is only "copy" and "imitation", far from the essence of design "creation", the purpose of our trip to Frankfurt is to grasp the international fashion trend of home textile design, understand the home textile design trend of colleagues around the world, and establish our next direction of home textile product design. The primary goal of coming back from Frankfurt is to plan the product design direction of the enterprise this year. The idea and expression method of choosing design theme should be "changed" in breaking the convention and conservatism, expanding the theme of home textile art design and creating new expression methods. We should confidently express our understanding of the development trend of international home textile design and create our original home textile design with our own design themes and expressions. The annual China International Home Textile Design Competition is the best stage for enterprises to show China's original home textile design and enterprise design innovation ability. 2.2 The original change of design method The development of home textiles in China makes us all realize the importance of design to home textiles, but most people don't know that home textile design is actually a comprehensive system design process, which is a system design of textile processing design and home textile art design under the guidance of specific home textile culture. Therefore, home textile art design must be combined with textile technology, superb home textile art design must be combined with specific textile fabric design to highlight the taste of home textile design, and high-tech textiles can have extraordinary commodity value only if they are endowed with specific art design, which is the basic idea of China home textile design method reform. No matter what design method is adopted, the integration of "home textile art design" and "textile processing" should run through the design. For domestic home textile enterprises at this stage, there are very few enterprises that really carry out "original" home textile design, and most of them still adopt very conservative and practical "copy" design. Of course, enterprises don't want to admit that they are "copying" designs, but in fact, most enterprises do so, relying on the business vision of business owners or design directors to obtain "design prototypes" from exhibitions or markets such as Frankfurt. Using this "design prototype" to carry out variable "design" or extended "design" should become a "past tense" because it is far from adapting to the current development of home textiles in China. The brand marketing era of China home textile manufacturers has arrived. For the marketing of home textile brands, the formation of personalized home textile design style is the core of establishing brand image, and the era of stylized home textile design in China has arrived! Therefore, it is an inevitable choice for China home textile enterprises to abandon conservative and outdated "copy" design and advocate "original" home textile design methods such as "personalization", "stylization" and "theme". 2.3 Various design styles Through the analysis of the mainstream styles of home textiles, we can get regular enlightenment. The design style of home textiles actually consists of two major design styles * * *, and we will find that the design style of home textiles actually develops side by side on the two roads of "classic" and "fashion": (1), the classic home textile design style, and there are mainly three roads of de stijl: the western traditional classic style (. Traditional national classic styles (Persian style, Chinese classical style, Japanese style, Indian style, etc. ); Western modern classic styles (Art Deco style, Art Nouveau movement, Nordic minimalism, etc. (2) Fashion home textile design style: "Fashion" belongs to the category of design psychology, and people's aesthetic psychology always changes from "liking the new to hating the old". The fashion trend of international fashion home textiles always changes from "simple" decorative style (such as Nordic minimalism) to "complex" decorative style (such as Baroque and Rococo), and then from "complex" decorative style to classic and fashion, which are different and interrelated. Today's fashion may be tomorrow's classic, and the classic may become tomorrow's fashion. Every classic popularity is not a simple repetition, but a re-creation combining classics with the times. The clarity of two design styles, classic and fashion, can provide China home textile industry with clear space and choice of original home textile design such as personalization, stylization and theme. China Home Textiles, by nationalizing the western mainstream home textile culture in form and modernizing the national home textile culture, perfectly unifies the fashionable international design language with the core of China culture, creates a classic home textile design style in China, and creates a new home textile design style with the imprint of China. 3. The goal of design "change" always points to "China home textile design style". 4. The bright future of China home textiles has arrived. When establishing a brand image, enterprises must conduct market research and analysis in time, study the changes of personalized design of home textiles, take advantage of the short adjustment period in the global financial crisis, accurately locate their own product design, and form their own unique home textile design style. The change of home textile style design will promote the diversification of home textile design in China, and the establishment of home textile design style in China and China will surely bring a bright future to the home textile industry in China! Good career prospects stand out.

In March 2005, the Ministry of Labor and Social Security officially announced the third batch of 10 new jobs, and home textile designers became one of them. Household textile designers refer to those who are engaged in fabric design, dyeing and weaving pattern design and product modeling design of household textiles. Their main work includes designing decorative textiles, household textiles and space decoration design of textiles. For example, on the bedspread of your bedroom and the curtains of your study, there are their inspirations and wonderful pens. Fabric design is the lowest and most basic link, which determines what fabric to use for home textile products; Pattern design is an intermediate link, which determines what patterns are printed on home textile fabrics; Product modeling design is the last link, which determines what home textile printed fabric will do as the final product. With the improvement of living standards and living conditions, people's consumption of household textiles has increased year by year in recent years. At the same time of mass consumption, consumers put forward higher requirements for the quality and brand of home textiles. Therefore, China's home textile industry contains great development potential, and home textile designers play a prominent role in the industry. At present, the salary of most designers working in productive enterprises in China is basic salary plus commission. According to the number of designs that have been put into production, the monthly salary of newly recruited college students is about 2000 yuan, and the monthly salary of middle and senior designers can exceed 10 thousand yuan. The rising trend of home textile design industry and the lack of high-level talents have left a huge development space for job seekers. Although this is a new profession, it cannot be divorced from the old rules, and the development of the profession still needs personal efforts.