Recruitment of chicken seedling appraiser

On October 9th, 65438/kloc-0 last year, Hurun Research Institute released a list: 20 19 Hurun Top 500 Private Enterprises in China, ranking all private enterprises in China by market value.

Unexpectedly, however, a very strange name-Wen's Food Group appeared on the list.

Few people know what this Wen Group does and what business it does, but on this list, Wen Group "rises suddenly" and ranks 26th with a market value of 654.38+09 billion yuan.

Although it was on the list this time, it didn't take long to rebound because of the ups and downs of the stock market.

But it also makes people wonder, how did Wenshi Group achieve such results? What are the stories behind this enterprise?

The main business of Shiwen Group is actually not so "tall"-that is, raising pigs.

In our current cultural concept, the industry of raising pigs is not glorious, let alone profiteering, but why can Wen's Group achieve such a huge scale? Perhaps the answer to this question can be found in the birth of Wen's Group.

In the early 1980s, influenced by the wave of reform and opening up, a chicken farmer named Wen Beiying in Yunfu City, Guangdong Province opened a chicken farm in the local area. However, due to lack of experience, chicken farms quickly fell into financial crisis.

At that time, Wen Beiying was so discouraged that he even decided to close the chicken farm.

However, at this time, another farmer came over and asked Wen Beiying to buy some chickens and keep them at home. At that time, Wen Beiying had no intention of "struggling" in business, and he was very happy to see someone helping him "return blood".

Just gave the farmer a batch of chickens on credit, with feed, medicine and related technology. Before he left, he told the farmer that if he had any questions he didn't understand, he could ask him at any time.

With his help, the farmer's chickens were released soon, and Wen Beiying took the initiative to help him contact the buyer. In the long run, both of them made a small sum of money.

In fact, until now, he has not found any business opportunities, but when the news of farmers making money returned to the village, the village exploded.

More and more people find Wen Beiying and want to do business with him. The chickens in Wenbeiying were quickly snapped up, meeting the needs of the villagers. He even bought a batch of goods specially. ...

Until then, Wenbei Cai Ying suddenly realized that this was not the business road he had been looking for.

In this way, an accidental opportunity, explored the "company farmers" farming business model.

Wen Beiying joined forces with seven farmers to raise 8,000 yuan to jointly establish a joint venture of animal husbandry, which is the predecessor of Wen's Group. With its unique business model, the company quickly ushered in growth and gradually grew into a well-known local enterprise.

The leadership of Shiwen Group deeply knows that the company can't run anyway without the support of countless farmers. Wen Pengcheng, the former chairman, has publicly stated that the company's founding philosophy has always been "sharing", so that more people can eat cakes and employees can share dividends in the company's development.

To this end, after the establishment of the company, Wenshi Group adopted a joint-stock cooperative system in which employees hold shares. From managers to ordinary employees, Wen's Group now holds more than 7,000 shares.

Although this move reduced the interests of the company's owners, it greatly stimulated the enthusiasm and dedication of employees, realized the unity of interests of employees and shareholders to the greatest extent, and made Wenshi Group in a state of internal unity in decision-making and specific implementation. This is the secret of the success of Wen's Group.

Last year, Shiwen Group's aquaculture income reached 70 billion RMB, and its market value surpassed Vanke, which became the myth of China's aquaculture.

In Wen's Group, employee stock ownership accounts for a large proportion. In the past, Shiwen Group had a cleaning aunt who was responsible for cleaning. In the hands of this cleaning aunt alone, there are tens of millions of group stocks!

A total of 48 billionaires were born to all employees and shareholders of Wen's Group.

Countless ordinary farmers have benefited from this, and this spirit of "returning government to the people" is hard to find a second one in the world.

However, unlike ordinary private enterprises, Shiwen Group attaches great importance to innovation and business expansion.

After the chicken raising project stabilized, the group held a meeting and thought that chicken raising had reached its upper limit. No matter how much investment is increased, there is not much return.

Finally, after a series of research and discussion, the group decided to expand to the pig industry. Immediately start this matter, from the purchase of pig seedlings to the sales channels, the company has solved all the problems, and farmers only need to raise pigs.

In the end, the company will buy it back to the farmers at the contract price, and will additionally compensate the custody fee.

The business model invented by Wen Beiying was very novel at that time. On the bright side, it integrates purchasing and distribution, which can save some costs and avoid the risks borne by farmers.

However, on the negative side, the risks faced by the Group will greatly increase. After all, the market is changeable, and no one can guarantee whether the pork price will fluctuate in the market during the period from the signing of the contract to the slaughter.

Many people advised Wen Beiying to be cautious, but Wen Beiying flatly refused. He said that the group serves farmers, all profits should be shared with farmers, and all risks should be borne by the group itself.

In 2004, serious avian influenza broke out in China, and almost all the chicken farmers cooperated by Wen Group suffered heavy losses.

In order to stabilize the mood of the masses, Wen's Group took out 3.6 billion of the 4.4 billion profits as compensation to appease farmers.

In 20 13, avian influenza broke out again. Due to the plague, market confidence has been greatly reduced. The live chickens collected by Wen's group are piling up, and no one dares to buy them. At this time, the group still assured farmers that each chicken earned at least one dollar.

Under the almost loss-making lending model, the greenhouse group has a reputation. In just a few years, it has established its own branches in more than 20 provinces across the country, becoming the largest aquaculture enterprise in Asia and the fifth in the world.

From a small local factory to a giant, Shiwen Group has completely completed its own transformation.

The advantage of this business model is directly reflected in the ability to withstand pressure. In 20 18, African swine fever broke out, which greatly affected the pig industry in China, and almost everyone suffered heavy losses.

Mu Yuan Group, the "first stock of pig industry" in China, lost more than one billion in that year, and the young eagle farming and animal husbandry also lost more than five billion. Only Shiwen Group made steady progress in the storm, and even made billions in that year. It has become the most powerful aquaculture group in China.

Why can Wen's Group repeatedly resist the impact of the epidemic? This is mainly due to the foresight of its operators.

Wenshi Group and its emphasis on the blessing of science and technology on aquaculture, as early as 199 1, Greenhouse Group has started information management. In that year, Wen's group only had assets of 900,000 yuan, but in that year, they fully invested170,000 yuan to equip the company with a computer to record all the seed data and feed data.

199 1 What is the concept of making such a layout? You know, that was the year when the first "www" website appeared in the world. For all people in China, the computer is just a concept of science fiction. Later, Tencent and Ali Group, which were widely known, did not emerge one after another until after 1978.

Wenshi Group seized the opportunity of "Internet" and developed a set of management methods convenient for farmers. They once invested a lot of money to develop a "central control box", which was responsible for raising and breeding animals and cleaning fences.

At the same time, there are automatic alarm systems. If the animals are abnormal, or there are problems with the guardrail and water quality information, they will receive the news at the first time and actually respond.

Nowadays, farmers who cooperate with Wen's Group can know the temperature and humidity of animals on the farm just by turning on their mobile phones. One person can easily manage thousands of pigs, and the labor cost of each pig is less than that of 50 yuan.

It has won great competitiveness for both enterprises and individuals, which is one of the important reasons why Wen's Group stands firm.

In addition, Wen's group invests a lot of money every year to cooperate with major universities to seek more efficient breeding technology. As early as 1992, Wen Beiying took out a part of the shares and worked closely with the Department of Animal Science of South China Agricultural University to develop a new type of feed with more nutrition.

After decades of efforts, Wen's group has completely achieved feed self-sufficiency, and its self-made feed is not only better, but also more nutritious, even cheaper than other feeds on the market.

Aquaculture has a general index called "feed-meat ratio", that is, how many kilograms of feed can produce one kilogram of meat.

At present, the average level of pig industry in the world is 2.8, 2.8 kg feed for 1 kg pork. If the materials used are higher than 2.8, it will be difficult for affiliated enterprises to maintain their competitiveness in the market. If the consumption is less than this figure, the enterprise will get more profits than its peers.

So what is the feed-to-meat ratio of Wen's Group? The answer is 2.3. In other words, as far as feed is concerned, Shiwen Group can spend 18% less than its peers. Because of this, Shiwen Group is also called "Huawei" of aquaculture.

Today, Shiwen Group has slaughtered 20 million pigs annually, accounting for 4% of the national market, and it is a leading aquaculture enterprise in China.

For a long time, the news that Wen's group defrauded the national pig subsidy has been widely spread on the Internet. This view can't be completely unfounded. According to the latest pig subsidy policy this year, the state can subsidize about 200 yuan per pig.

If all the 20 million pigs of Wen's group get relevant subsidies, they can get about 4 billion yuan. Considering that the total profit of Wen's group is only 7 billion yuan per year, this figure can be said to be exaggerated.

But if you understand it deeply, you will find that the problem is not simple. Raising pigs is hard work. In 2020, the total income of Wen's group in pigs will be 50 billion yuan, and the profit rate will be only 14%.

Excluding this 4 billion subsidy, the yield is only 6%, which is almost equivalent to ordinary wealth management products.

If there is no state subsidy, it will inevitably lead to more capital flowing out of the aquaculture industry and turning to other fields, which will make it difficult for the whole aquaculture industry in China to develop healthily. People in China want to eat meat, so they have to spend more money to import meat from abroad. Therefore, it is necessary and beneficial to people's livelihood to subsidize related enterprises.

For Wen's group, the subsidy of 4 billion only accounts for less than one tenth of its pork income. The 2020 financial report of Wenshi Group shows that the total income of the group was 74.9 billion yuan in that year, and the national pork subsidy only accounted for about 5% of its total turnover.

This figure is not small, but it is obviously illogical to say that Wen's group is bigger and stronger by cheating the state subsidies.

It can be seen that it is completely impossible to make such an enterprise with a market value of 100 billion only by relying on state subsidies.

Although Wen's group has been taken care of by the state, it is more about the efforts and innovation of the enterprise itself, which deserves our affirmation.

As a private enterprise, Shiwen Group has been based on industry for many years. From a macro point of view, such enterprises also play a great role in economic stability.

Last year, the world output value was $80 trillion, while the total securities in the stock market exceeded $3,000 trillion.

An internet company can achieve a market value of hundreds of billions in just a few years. In contrast, most entities face greater risks, and people are often unknown in their own fields for decades.

The reality behind this deserves our reflection and vigilance. Whether these entities are strong or not is related to the hard power of the country. It is no exaggeration to say that Shiwen Group is "Huawei of aquaculture".

Wen's Group was originally established by seven farmers. Through a win-win cooperation model, it takes decades of efforts to become bigger and stronger. In a sense, it is not only an enterprise, but also a symbol of business model.

He proved that the broad masses of working people can succeed without or with little capital blessing.

The only thing we can do is to give more tolerance to these difficult private enterprises.

reference data

[1] The pig and chicken business grew, and the net profit of Shi Wen 20 19 increased by 2.5 times. The Beijing News

[2] Wenshi Co., Ltd. plans to hold Xinda Animal Husbandry for 8 1 100 million yuan to achieve zero breakthrough in Henan market. The Beijing News