I want to open a supermarket in our town, 180-200 square meters. This house is my own. I have no experience in running a supermarket.

What should I do in the early stage of preparation for the new supermarket?

A retail enterprise usually consists of one or more subordinate stores. The turnover and profit of an enterprise come from every store, and the operation status of each store determines the operation status and survival and development of the enterprise. Therefore, before opening a store, retail enterprises should make full preparations (that is, make detailed plans and preparations and make careful arrangements) to ensure that every link can be carried out smoothly and completed with high quality, so that the store will be a high-level, healthy and excellent store from the beginning. Only when the store is excellent can the enterprise be excellent.

First, the basic work of new store preparation

Preparation is "planning and preparation". New store preparation refers to a series of planning and preparation work carried out by retail enterprises before opening new stores.

The preparation for the new store consists of a series of complicated and tedious tasks, which can be summarized as follows:

1. Market research and business circle analysis: provide the most important information and data for decision-making and solve the problem of "whether to open a store";

2. Target market selection and market positioning: further point out the direction for decision-making and solve the problem of "what store to open";

3. Investment and business forecast: further point out the direction for decision-making and solve the problems of "how much money is needed" and "how much income";

4. Project management: The progress and quality of the project determine the preparation progress and quality, which has a significant impact on future operations;

5. Investment management: the progress and quality of investment promotion determine the progress and quality of preparation, which has a great impact on future operations;

6. Human resource management: "People" is the most important factor for retail enterprises. The recruitment, training, use and effect of personnel, that is, the status of "human resources", not only affects the preparation progress, but also determines the future operation;

7. Other work, including logistics, operation, planning, loss prevention, administration, receiving goods, finance, information and other departments, also affects the preparation progress, preparation quality and future operation.

Second, the general procedures for the preparation of new stores

(1) Market research period

1, set up a market research team and make a market research plan;

2. Conduct market research to obtain market information and data;

3. Conduct business circle analysis and supplementary investigation to further obtain market information and data;

4. Market segmentation, target market selection and target customer determination;

5. Market positioning;

6. Make investment and business forecast;

7. Provide market research report and investment and business forecast report;

(2) Formal preparation period

1, set up a preparatory group;

2. Make a detailed plan for the preparatory period;

3. Work according to the preliminary plan;

4. Comprehensive inspection;

5. Management handover;

6. Changes in the job functions of relevant personnel;

7. Management and operation of the new management organization;

8. Opening.

Three. Matters needing attention in the preparation of new stores

1, safe

During the preparation of the new store, we must attach great importance to the "safety" issue and pay close attention to it. It is necessary to formulate safety management norms for all work, strictly implement them and strictly check them. If fire, theft, fraud, engineering and other problems occur during the preparation period, resulting in property losses and casualties, it will seriously affect the preparation progress and cause heavy losses to the enterprise, and some will be reported by social media, which will have a very bad impact on the enterprise. Therefore, all work must emphasize "safety first".

2, the construction group management

Construction personnel are prone to various problems during the construction period, which will affect the preparation and opening of the store, so the relevant departments of the enterprise must manage and supervise from the aspects of safety, order and hygiene. Because the construction team is not an enterprise employee, and most of the construction workers may not have high cultural quality, it is difficult to manage. Therefore, when a shop bids for a project, signs a construction contract, or signs a contract involving a decoration supplier, it must take this issue into consideration, explain it clearly in the contract as far as possible, and provide relevant training to the construction personnel to facilitate construction management.

3. Division of labor and cooperation

The preparations for the new store are complicated and interlocking, and it is easy to go wrong. Often there is a problem in one link, and other links will be affected. Coupled with the hard preparation work, it is easy to cause problems such as wrangling, complaining and even slacking. Therefore, during the preparatory period, all departments should do a good job of communication and coordination, and their respective work is independent and close, and everyone helps each other and cooperates with each other.

4. Senior management

Due to the complexity of new store preparation, participants and departments, and the existence of third-party personnel and departments, it is difficult to manage, communicate and coordinate. Therefore, it is necessary to ensure the authority of the top management of the preparatory group, and all personnel and departments involved in the preparatory work must obey the management of the top management.

5. Market research

The objectivity and accuracy of market research have an important impact on the investment and operation of shops. Market research group, enterprise management and store management should have certain equivalence and relevance. Many chain enterprises and large enterprises have the problems of site selection mistakes and business mistakes when opening stores, which are often due to the unequal and too separate positions of market research layer, decision-making layer and store management layer, leading to the decision-makers being carried away by some favorable factors and making wrong decisions or the store management layer not knowing the market well.

Principles of retail store design

1. Hierarchy of store design

In the era of traditional planned economy, due to the quantitative pricing of commodities; Storefronts are simple and similar, and the storefront design at that time only stayed in the strict sense of two-dimensional graphic design. This is a one-sided understanding of the store design in that special era. As a three-dimensional space for providing goods and services to customers, the design of a store not only includes two-dimensional design and three-dimensional design based on it, but also determines that its design should accommodate four-dimensional design and artistic conception design in order to serve people.

1.2D design

Two-dimensional graphic design is the basis of the whole store design. Once there is a two-dimensional graphic design, the prototype or framework of the store will be displayed. Two-dimensional design uses various spatial division methods for plane layout, including the location, area, layout and channel distribution of various commodities or display appliances. Reasonable two-dimensional design is a quantitative scheme formed on the basis of overall consideration of the types and quantities of goods, the management system of operators, the consumption psychology and buying habits of customers, the shape and size of the store itself and other factors. For example, according to customers' shopping habits, consumption psychology or style taste, arrange the location of goods; According to the size and direction of people flow and human mechanics, determine the direction and width of the channel; According to the variety, grade or relevance of the goods, divide the sales areas and so on.

2. Three-dimensional design

Three-dimensional design is a three-dimensional space design, which is the main content of modern store design.

In the three-dimensional design, for different customers and commodities, by using materials with different light and soft degrees, appropriate colors and different shapes of material facilities, the spatial interface and cylinder are divided and combined to create a sales space that makes customers feel relaxed and comfortable from the perspective of vision and touch.

For example, the pillars in the men's city are decorated with black iron plates and bronze ornaments, highlighting the resolute and luxurious momentum; At the same time, it is supplemented by display stands made of the same material, which constitutes a stable and generous atmosphere. For the women's city with the same building structure, it is decorated with whitewashing and desalination, and the model platform with soft facade is designed with columns, supplemented by small arc-shaped exhibition stands to create a warm environment.

3. Four-dimensional design

Four-dimensional design is an empty design, which mainly highlights the times and fluidity of store design.

Retail enterprises do not exist in a vacuum environment, but are influenced and restricted by various external factors. Therefore, store design needs to conform to the characteristics of the times, constantly be unconventional with the changes of people's living standards, customs, social conditions and cultural environment, and always walk in the forefront of the times, which is the epochal nature of store design.

The fluency of store design refers to the use of moving objects or images in the store, constantly changing the static space and forming a dynamic scene. Liquidity design can break the static pattern of formality in the store, enhance the vitality and emotion of the store, and stimulate customers' desire and behavior to buy.

Dynamic design is embodied in many aspects, such as the intermittent operation of automatic elevators to transport customers; Various advertisements and information are constantly playing on the electronic display screen; Customer flow in the store; Wonderful fountains, especially musical color fountains, create beautiful shapes and colors with the change of rhythm. Through this dynamic design, the store can fully meet consumers' shopping, entertainment, leisure and other needs.

4. Artistic conception design

Artistic conception design is a concrete form of store image design. Store operators determine enterprise philosophy creed or business theme according to their own business scope and varieties, business characteristics, building structure, environmental conditions, consumer psychology, business intentions and other factors, and design corresponding stores on this basis. For example, pictures, phrases and advertisements designed according to the logo, fonts and colors of the corporate visual identification system (V 1) in the corporate image strategy (CIS) belong to artistic conception design. Artistic conception design is the core and soul of the overall design of the store.

The famous Beijing Saite Shopping Center always carries out the three-dimensional design of the storefront around the artistic conception:

At the beginning of the design, Saite Shopping Center determined the design idea of "people" as the center, and made clear the clear and transparent style of the store. In order to ensure this style, in the shopping center in the gold sales area, the main passage is not less than 2.3 meters, and the distance between facilities in the selected area is also greater than 1.3 meters. In order to form a spacious commodity display, the height of all display facilities is about l.4 meters; The cylinder is simply painted, and the whole store is unusually wide and has a strong sense of transparency; Saite also adopted multi-level three-dimensional lighting, and the combined light was soft and bright, further ensuring the bright style of the store.

In this environment, customers can see the overall layout of the store from any position in the store. Broad vision makes customers feel refreshed, happy and more confident. Under the guidance of an ideal psychological state, customers unconsciously produce buying behavior.

Xidan Shopping Center, another well-known retail enterprise in Beijing that customers yearn for, takes "four hearts" and "dedication to you with enthusiasm, patience, sincerity and love" as its management soul, which runs through the design of the whole center and achieves the same effect.

* When the sun rises and the morning glow falls on the earth, two rows of neatly dressed managers on duty stand on both sides of the gate of the shopping center to meet the first customers. There are beautiful music and welcome words on the radio; When night fell and the sky was full of stars, the two smiling messengers appeared again and bid farewell to the last customers with long farewell speeches.

* The shopping center has a beautiful environment, which makes people feel warm: tall glass buildings and silver-white stainless steel columns are cool and clean; In the hall, the four seasons are lush with cypresses, and the white Taishan stone paving gives people an elegant and pleasing palm flower and a vibrant natural landscape; Relaxed light music is refreshing and extremely comfortable; The whole cargo hold layout is integrated with art appreciation, and the beauty lies in it.

* In order to make customers feel harmonious love, the shopping center has reserved some spacious areas for customers, used some effective spaces as leisure places for customers, and tried every means to provide service facilities for customers, such as setting edge rest chairs in stores with precious land, preventing gold test chairs at counters of precious gold and silver jewelry, and providing customers with magnifying glasses, appraisers and Ankang small medicine boxes.

2. Design the customer's heart

Customers are the final judges of store design, and their feelings about the store directly affect the sales of goods in the store. Conforming to customers' feelings and grasping customers' hearts is the central link of store management. Stores are places where stores communicate directly with customers. Their design can't ignore customers' voices and be divorced from customers, otherwise they can't gain customers' recognition and trust. For example, the decoration of supermarkets into high-end department stores is likely to make customers puzzled and stop. Shops always exist and serve customers, which is a major principle that store operators and store designers must abide by.

So, how can we design a store that satisfies customers?

1. Say "No" to your own way

In the design of shops, it is difficult to establish emotional ties with customers by ignoring customers' needs and setting them only according to the preferences of commercial designers, which makes the shops less attractive to consumers and has poor performance. Even if you have a certain number of customers temporarily because of weak competition, it is easy to be poached by competitors and get into trouble in the future.

Step 2 adopt the idea of the clerk

Shop design is an extremely complicated and important job, which requires the designer of the shop to negotiate with all other employees in the shop, especially the shop assistants, and make plans and schemes.