Why does Ping An Group attribute its innovative Internet finance business to the portal strategy of "medical care, food, housing and transportation"?

At present, Ping An Group's Internet strategy is carried out simultaneously in two directions. In traditional businesses, such as Ping An Property & Casualty, you can easily apply for insurance, report cases and make claims through the WeChat client to enhance the customer experience; On the other hand, it is to attract and retain customers through the above-mentioned non-financial business, and at the same time turn them into customers of financial business.