Zhang Zhiting: Brave Entrepreneurship and Brilliant Achievements

Zhang Zhiting: Brave Entrepreneurship and Brilliant Achievements

Guizhou Magic Group, formerly an unknown small factory run by RMB in 27 yuan, has jumped into the ranks of large domestic pharmaceutical enterprises after more than ten years of development, and has become a group company operating across multiple industries, and has stepped into the road of collectivization, diversification and internationalization.

The brilliant achievements of Magic Group today are inseparable from the efforts and courage of Zhang Zhiting, the founder of Magic Group and the chairman of the board of directors of Magic Group today.

Zhang Zhiting came to Xingyi County, Guizhou Province from Henan with his parents since childhood. The hardships of life have enabled Zhang Zhiting to develop tenacious viability and cultivate a heart to help the world and the poor. In order to relieve the pain caused by athlete's foot in local people, and to obtain the first-hand information of personal experience, during the day, he climbed and searched between cliffs and collected medicines extensively; In the evening, he resisted the strong stimulation of the potion to the skin and tried it himself. Finally, after arduous exploration and repeated experiments, the research and development of "one-time cleaning of tinea pedis" was successful. The product has obvious curative effect and good response, and is well received by patients. In order to get more patients treated, Zhang Zhiting contracted the oxytetracycline workshop of Xingyi Pharmaceutical Factory, which not only alleviated the pain of more patients, but also created benefits for this small workshop. In two months, he not only paid off the loan, but also made a net profit of 3250 yuan. There is a lot of talk in the county town. "A small workshop takes out more than 3,000 yuan in two months, which is not squeezing the blood and sweat of the working class!" "There is no capital in doing business and take the capitalist road!" As a result, Zhang Zhiting, who had just been honored as a guest, was suspended overnight to reflect, write a check and admit his mistake for three months. After three months, not only the promise of contracting has not been fulfilled, but even the monthly salary of 32.5 yuan has not been paid. Three months later, Zhang Zhiting, who was full of grievances, stepped out of the factory.

After the small reflection room, I secretly vowed never to do this kind of contracting work again!

However, less than a year later, the county government asked him to lease and contract the entire Xingyi Pharmaceutical Factory. Although the previous lessons are vivid, he threw himself into the new challenge without hesitation when he thought of his colleagues who had difficulties in life and patients who suffered from illness. In half a year, Xingyi Pharmaceutical Factory turned losses into profits with a profit of 70,000 yuan. At this time, Zhang Zhiting should be praised and encouraged by his family. At this time, however, his family are all worried about him: last time he earned 3000 yuan and wrote the exam for three months. This time, when he asked about the crime, he didn't sit through it. Zhang Zhiting himself felt that he was walking on thin ice. Occasionally someone calls him "boss", and he will tremble with fear. You know, in China, for a long time, "boss" was another name for capitalists. The name itself means that someone is sentenced to death politically.

However, Zhang Zhiting is inseparable from the identity of this boss. He knows that this identity is risky, but he knows that this identity can make a big difference. In order to make the pharmaceutical industry that has troubled him for a long time, he is throwing caution to the wind.

1986, the spring breeze of reform blew into the mountains. Just after the Spring Festival, the County Light Industry Bureau invited Zhang Zhiting as a guest to commend and reward his achievements in the past year, and earnestly hoped that he would make new contributions and set up a new enterprise with exemplary significance in the county. After being affirmed and encouraged by the county leaders, Zhang Zhiting's confidence doubled. He used his accumulated 27 yuan RMB to buy a bag of cement and three crocks, and started his own "Xingyi Daily Chemical Factory". As the saying goes, "everything is difficult at the beginning", Zhang Zhiting's career just started and he encountered the problem of insufficient funds. In order to raise money, he saved money and bought a rice flour mill that was rare in remote mountainous areas at that time. Every day after work, he moved the rice noodle machine to the street to process rice noodles. At the end of the day, he is often too tired to straighten up. In this way, Zhang Zhiting used his wisdom and labor to raise the first much-needed funds.

After his arduous journey, Xingyi Daily Chemical Factory was finally established, which is the predecessor of today's famous magic company.

In order to seek more market space, Zhang Zhiting took a bus of more than 400 kilometers at 1988, came to Guiyang, the provincial capital, and entered the Jinqiao Pharmaceutical Factory in Guiyang, which had been shut down for three consecutive years. Within half an hour, he negotiated an agreement to contract the profit index of this factory for three years. In the following days, he led all the staff of Jinqiao Pharmaceutical Factory to pay attention to quality and build a brand step by step. With tenacious spirit, he stood out in the fierce market competition. In the first year of contracting, it achieved an output value of more than 300,000, paid off 80,000 loans, and basically accumulated enough funds and experience necessary for independent enterprise management.

After his success, Zhang Zhiting did not stop. When he learned that Xi was going to hold a national drug fair, but he was not invited, he went to the meeting with his own packaging on his back. At the meeting, because it was not the exhibition unit that was refused to sign in, it was even more impossible for him to get a booth at the exhibition. It's nothing. He expected it before he went. In order to let people, especially those who buy medicines, know about the product of "washing tinea pedis once", he knocked on other people's rooms when they were resting. If you don't say it with a dirty look, you may sometimes be scolded. Finally, someone was moved by his sincerity and left a contact number to say that he would contact you later. He knew it was just a polite excuse. But he didn't give up and promised others on the spot that "30 minutes will be effective." People with beriberi think he is bragging and want to sweep his face with facts, so they really want to soak their feet. As a result, as he said, the effect was seen within the scheduled time. News spread like wildfire. As soon as Zhang Zhiting returned to Guiyang, orders from all over the country came one after another like snowflakes, amounting to one million yuan.

Today, when people asked him how he felt after his success, what he said most was: "Magic has grown from a small enterprise to a magic group. There are countless hardships along the way. Without the party and government's policies and various supports for reform, opening up and economic development, there would be no magic today. The party and the government have given me many honors, and it is my unshirkable responsibility to plan Guizhou's economic prosperity and revitalization. Only in this way can I shirk it.

Zhang Zhiting will never forget the hardships and struggles at the beginning of his business. He has been keeping up with the pace of the motherland's development, responding to the party's call and bravely starting a business. Now Zhang Zhiting is leading the magical people to March into diversified and international enterprises at the pace of development, creating new achievements for the prosperity of the motherland and the health of the people, and "magic" will eventually achieve greater glory.