How big is the profit of the optical shop?

The financial report of Dr. Glasses shows that the net profit is basically 6%, and Dr. Glasses (3622), the first retail stock of glasses in China, was listed on the Growth Enterprise Market on March 15th, 217. In the eyes of most people, the glasses industry has always been a "profiteering industry", but since the IPO of Doctor Glasses opened its daily limit, its share price has been declining, which is terrible. The financial report of Dr. Glasses shows that the net profit is basically 6%. According to the financial report data of Dr. Glasses, we make the following data model deduction: an optical shop has a monthly operating income of 1, yuan, and because the sales cost accounts for 5% (rent, property, water and electricity, etc.), 5, yuan is given to the landlord. Each store needs to recruit at least 4 employees, and every 2 employees are a group, taking a break. The monthly labor cost is at least 6, yuan/person, and four people are 24, yuan, that is, 24% of the labor cost. After cutting out the product cost (frames and lenses) which account for 2%, the profit of a store is only 6, yuan, which is 6%. According to this data model, it is not difficult to see that traditional optical shops have to sell each pair of glasses more expensive, otherwise the optical shops may close down because they cannot support high property costs and labor costs. The same is true of the well-known brand Baodao Glasses. Mr. Wang Zhimin, the chairman of Baodao Glasses, personally said that the traditional glasses retail industry is constrained by high property costs and labor costs, and the actual after-tax net profit level is only about 6%.

what is the reason for the low net profit of the domestic optical industry?

1. the homogeneity of products is serious. There is no repurchase rate caused by core corporate brands and strong user stickiness;

2. Enterprises without monopoly. Well-known brands such as doctor glasses account for no more than 1% of the market. In Europe, America, Britain, Japan and other countries, the glasses industry is monopolized by several giants, which leads to a high profit rate;

3. The property rent and labor cost are too high. The practitioners in the glasses industry are all "half doctors", so the training cost is high and the human capital is expensive. Domestic rents are also high, leading to high costs.