Have you been tricked? Revealing the "nine tricks" used by intermediaries to push up housing prices

Whenever the real estate market starts to "fever" and housing prices start to go "crazy", real estate agents become one of the busiest groups. They wear suits and ties, ride electric scooters into communities and through alleys, and lead clients around to view houses.

But whether you are buying or selling a house, talking about real estate agents is a headache. Some people even bluntly said that real estate agencies have become an "accomplice" in the rising housing prices to a certain extent.

Is this statement reasonable?

Before answering this question, let’s take a look at the nine tricks that real estate agents use to “fan the flames” of housing prices, which we compiled based on oral accounts from family and friends and public reports.

I have to say: The most common path taken by home buyers and sellers is probably the "routine" used by intermediaries to push up housing prices!

Routine 1: If the house price is lower than the market price, 99 is fake

Seeing that house prices are soaring like a rocket, many people are using various home buying software after dinner. Sometimes, when they suddenly see a "super cost-effective" house, some home buyers will be so excited that their hands shake.

Oh my God! The decoration, layout, and community environment of this house are so good. It looks much larger than houses of the same area, and the price is much lower than that in the same community. Is this a house specially prepared for me? That's right, it's specially prepared for you... a trap!

In fact, the reason it looks large is because the pictures posted by the agency are fake. If you contact an agent, you are likely to be told - "This apartment has just been sold", "Brother, please leave your phone number, I will recommend you a house if there is one", "There is another house with the same apartment in this community, I will take you Look"...

There will be no pie in the sky. 99% of the houses with lower market price are fake houses, and the remaining 1% will be sold immediately before you see it on the house buying software.

Routine 2: In order to earn more intermediary fees, encourage sellers to bid higher prices

There is something fishy about houses with a listing price lower than the market price. Then, those houses with a listing price significantly higher than the market price Is it reliable? In fact, there are usually intermediaries behind these high-priced properties.

As soon as many home sellers express their willingness to sell to the real estate agent, the agent will start to act as a "strategist" to the client. They will eloquently persuade users to mark the price higher. "Yesterday, a house in your community just sold for 5 million. If you want to sell it, put it at 5.5 million. Even if you are bargained with, you can still sell it for at least 5.3 million, and you can easily earn an extra 300,000."

Similar statements may seem to be benefiting the house sellers, but they are actually benefiting the agents themselves. Taking Lianjia as an example, they generally charge an intermediary fee of 2.7 based on the actual transaction amount (including an intermediary agency fee of 2.2 and a guarantee service fee of 0.5). If you successfully instigate the seller to increase the price by 500,000 yuan, you can charge an additional 13,000 yuan in agency fees.

Routine 3: Use the "sea of ??stores tactics" to monopolize the housing supply

A senior intermediary I met during the previous house inspection said that he may want to switch to Lianjia because the company he works for There are fewer and fewer houses available, and home buyers are looking at the houses on Lianjia. So, how does Lianjia monopolize the housing supply?

High price! High price! Still a high price! High prices are good for sellers and can also allow Lianjia to attract more properties. In the field of second-hand housing intermediaries, where "the one who gets the house wins the world," Lianjia's method is effective and is cruel to buyers.

A friend said that when she was changing houses, she had found a house through a real estate agency and had reached a verbal agreement with the owner. However, when the contract was about to be signed, Lianjia's intermediary was "pried" because they promised the owner that they could sell the property at a higher price.

There are also some intermediaries that sign exclusive commissions with owners, promising to sell the property at a high price within a certain period of time (such as within a month) and provide compensation. This kind of commitment is very attractive to the owner, so he is willing to entrust the house exclusively to Lianjia. This form of exclusive intermediary agency can easily form an intermediary monopoly.

Routine 4: The "0 commission" gimmick may not be really cheap

"Compared with traditional rental agencies, Aiwujiwu has actually not changed anything, except that the commission has been reduced to 1/2 of the standard .

"I love my family," the agent of an offline store said arrogantly, with a rather disdainful expression.

However, although the commission has been reduced, the housing prices have increased a lot, and the wool has always come from the sheep. In this regard, the Securities Times has publicly questioned the issue of "different prices for the same house" of Aiwujiwu. That is, the price offered by Aiwujiwu is higher than that of traditional intermediaries. The intermediary revealed that he does not have a basic salary, but only gets a commission. He receives a commission of RMB 10 per transaction, and his monthly salary is over RMB 10,000, which is a good performance. However, Aiwujiwu's salary structure is high basic salary and low commission, and its recruitment is posted online. The information shows that the no-liability basic salary is 6,000 yuan. "

For real estate agents, this is very attractive. As for the low commission, it is not a problem at all for veteran salesmen. I can even ask for the basic salary without commission, but it can ensure that I maintain a good income in this company without bringing any revenue to the company. "I love my agent's confession.

In this regard, a complaint posted by a Zhihu netizen confirmed the agent's confidence. The netizen said that he had viewed a good house in Aiwujiwu, and after paying the deposit, he was hired by the agent. Someone told me, “The house I signed for has just been sold and has not yet been entered into the Aiwujiwu system. "

"Then what should I do?" "Just say that I have made an appointment to see the house, but if I am not satisfied, the deal has not been completed. "Then the question is, the house has not been entered into the Aiwu Jiwu rental system, where did the commission go? Naturally it went into the agent's private pocket.

Routine 5 The price of the two sales contracts is different, to trick the buyer With the seller

Mr. Zhao is a demolished household. He originally planned to make some additional money to buy a new house in the city after receiving the compensation. Later, an agency of Mr. Zhao came to the house. Understand the real estate information.

“I took a fancy to a second-hand house with two bedrooms and one living room. The house met my requirements in all aspects, so I asked the agent to help contact the seller and negotiate the price. . Mr. Zhao said that after viewing the house, he signed the "Renewal of the Entrusted Sales Contract" with the intermediary.

The next day, the staff of the intermediary informed Mr. Zhao that the intermediary had contacted the seller. After the negotiation was completed, Mr. Zhao needed to pay 2% of the house price as an intermediary fee. Mr. Zhao felt that the price was within his budget, so he signed a house purchase contract with the intermediary company on the same day.

In the next few days, Mr. Zhao successively paid a deposit of 10,000 yuan and the required down payment to the intermediary agency. However, Mr. Zhao only discovered that when he chatted with the seller about the transaction price of the house, Before he signed the contract with the agency, the agency had privately signed a sales contract with the seller at a higher price.

Mr. Zhao felt that he had been "cheated" by the agency, so he came to the agency. "Theory" with the staff

"They explained at the time that the 10,000 yuan was owed to them by the seller. Later, I asked the seller to confirm this matter, and the seller said that this was not the case. To take a step back, even if the seller really owes them the 10,000 yuan, they cannot use my money to fill this hole. "Recalling this transaction, Mr. Zhao felt very angry.

Routine 6: The secret of "quick-selling houses"

The most fierce thing in the Lian family is the quick-selling houses, which is what was mentioned earlier Exclusive agent. On the one hand, it increases the number of its own listings, and on the other hand, it suppresses the listings of competitors.

Lianjia will choose whether to raise the price again based on the characteristics of the user. The price difference is earned by Lianjia, which is rumored to be Lianjia’s “unspeakable secret.”

For example, after Lianjia lists the seller’s property for 7.8 million, it will contact the seller based on its own experience. Through communication, the property can be sold at a higher price, but the excess sales need to be divided between the two parties according to a certain proportion (usually 50 each).

For properties whose prices are significantly lower than the market price, Lianjia. They will also pay the house price to the seller in advance through group purchasing, but they will not transfer the property, and then sell it to the user at a higher price to earn more of the difference.

A friend has personally experienced this. However, he felt that the price was too high and was much higher than the recent transaction price of the community. Lianjia told his friend that there was no room for bargaining. However, when he searched on other websites, the same house was listed for hundreds of thousands cheaper.

My friend asked Lianjia about it and was told that the property listed by others was a fake one. But in fact, my friend has gone to see it with another agent, and the price is indeed cheap.

Routine 7: Extra charges

Some intermediaries have opaque charging standards and generally charge "loan service fees", but there is no such fee if you apply for a loan directly at a bank.

Some second-hand housing intermediaries threaten to refuse to handle the transfer or seize the property certificate, and maliciously increase the service fee before the transfer.

(The above answer was published on 2017-04-13, please refer to the actual current relevant home purchase policies)

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