What business is good for opening a shop online?

Do some agency. Sell things and open stores on Taobao, Yi Bei and Paipai. There is no cost.

Workshop preparation

The preparation before opening a shop is an important link, so we should not rush into it. The first is to be prepared in terms of funds. Online shop investment is small, but at least you should have enough money. In addition, you need to apply for several bank cards, so as to collect money in future business.

In addition, there is psychological preparation. There is always a transition period and profit and loss in doing business. Although opening a shop online is relatively simple, good psychological quality is still necessary. There are also some basic equipment for online entrepreneurship, which are used to open online stores and ordinary maintenance work: computers with Internet access. As the name implies, an online shop sells products on the Internet by using computers, thus generating profits. Computers naturally become "eating tools" for network entrepreneurs; Digital cameras and goods usually need to be photographed and uploaded to stores before they can be put on the online "shelves". Photos can make buyers feel and understand the goods more intuitively. Instant messaging tools, such as mobile phone PHS, must be open for more than 12 hours a day, and you can keep in touch with buyers at any time, which is also a way to keep in touch with purchase channels.

Besides financial preparation, psychological preparation and software and hardware preparation, the supply of goods is the most concerned.

The source of goods can start with positioning. What shop should I open? What is the most profitable to sell? I'm afraid everyone is concerned about this. There are many kinds of goods. It is best to choose according to your hobbies or purchase channels. Of course, if you want to be a "saint", you must stand out from what you sell, which is the so-called characteristic. For example, your goods should have an advantage in price, or be new and exotic goods. If you find the purchase channels of these goods, your store will have unexpected gains.

The process of opening a shop online

The first step is not online at first, but in your mind.

You need to find out what kind of store you want to open. At this point, there is no difference between opening an online store and opening a traditional store. Finding a good market and having competitive products are the cornerstones of success.

The second step is to choose a platform or website to open a shop.

You need to choose a website that provides a personal store platform and register as a user. This step is very important.

Most websites will require the registration of valid certificates such as real name and ID card. When choosing a website, popularity, whether to charge or not, and the charging situation are all very important indicators. Now many platforms offer free shop opening services, which can save you a lot of gold.

The third step is to apply to the website for opening a shop.

You should fill in the classification of goods provided by your store in detail. For example, if you sell fashion watches, you should classify it as "watch" among "jewelry, watches and glasses" so that your target users can find you accurately. Then you need to give your shop an eye-catching name. Which store the user clicks on in the list depends more on whether the name is attractive. Some online stores display personal information, so you should fill it in truthfully to increase trust.

The fourth step is to purchase goods.

You can purchase goods from familiar channels and platforms. Controlling costs and purchasing goods at low prices are the key.

Purchase strategy: In order to have advantages in price and characteristics, we can start from the following aspects:

1, pay close attention to market changes. We should always pay attention to the market, make full use of the opportunity of commodity discount, and look for low-priced goods. For example, some brands of clothes, sellers should be able to find fashionable and high-quality clothes to resell online when they change seasons or sell at a discount, and earn profits from the time and space difference.

2. Pay attention to foreign trade commodities. Among the surplus goods of many foreign trade manufacturers, there will be some goods with poor quality, that is, foreign trade receipts, which will be profitable if they can be bought and sold through acquaintances. However, it should be noted that it is best to indicate the receipt of foreign trade in the product introduction.

3. foreign goods. If there is a relationship, you can buy special goods from abroad and sell them online by using the regional price difference, which may earn more than 40% profit.

4. Buy out the overstocked inventory. Some wholesalers and manufacturers have a large inventory backlog. If you have enough money, you can eat all the stock, because the price is extremely low and it is profitable to resell it online.

5. Manufacturers purchase goods. Of course, it is better to purchase goods directly from the manufacturer. If you know how to bargain, you will definitely get a low price, and the profit is self-evident. However, we should know that manufacturers have strict requirements on the quantity of goods taken at a time.

6. Buy goods from wholesalers. This is a convenient method. Every city has its own wholesale market, among which Yiwu Commodity City, Shanghai Chenghuang Temple, Qipu Road and hangzhou sijiqing are famous. Now there are wholesale websites on the Internet, and you can also buy them from such websites.

7. Online wholesale. Now there are wholesale websites on the Internet, and you can also buy them from such websites. Don't worry, ordinary customers won't go to the wholesale website to purchase goods. Some well-known wholesale websites in China include small wholesale network, novelty wholesale network, clothing wholesale network, colorful cosmetics wholesale network and so on.

skill

Delivery to customers is an important link. Common delivery methods include mail, EMS, express delivery and logistics distribution. For new store owners, the packaging details in the delivery process can not be ignored. First, don't put the price of goods into the box to promote yourself without authorization, because some customers buy goods as gifts, so they don't want their friends to know the specific price and where they bought them. Second, try to add a description of the goods in the package. For more complicated or special goods, write some reminders on the packaging, such as how to wash clothes with different textures, precautions for product use and so on. This kind of humanized and caring service will bring you many repeat customers.

Step 5, log in to the production LV.

You need to fill in the name, origin, location, nature, appearance, quantity, trading method, trading time limit and other information of each product on the website, preferably with pictures of the products. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such goods, only the name will be displayed on the list. In order to increase the attraction, the picture quality should be as good as possible and the description should be as detailed as possible. If it must be mailed, it is best to specify who is responsible for the postage.

Another important thing when logging in is to set the price. Usually the website will provide the starting price, reserve price, biting price and other items set by the seller. Suppose the seller wants to sell a dress with a purchase price of 100 yuan, and intends to sell 150 yuan. If you are a traditional shopkeeper, first bid the price of 150 yuan, and if you can't sell it, lower the price a little. But online bidding is different, the seller must first set a starting price, and the buyer will bid upwards from now on. The lower the starting price, the more interested buyers are. Some sellers set the starting price of 1 yuan, which is a good way to attract attention.

But if the starting price is too low, there is a risk that the final transaction price is too low. Therefore, the seller had better set the bottom price at the same time, such as setting 105 yuan as the bottom price to ensure that the goods will not be bought below the cost. Another disadvantage of low starting price is that it may imply that you are willing to sell goods at a very low price, thus making the auction hover at a very low price. If the seller thinks that waiting for the auction is too long, he can set a price. Once a buyer is willing to pay this price, the goods will be sold immediately. The disadvantage is that it is impossible to raise the price if several buyers are interested. Sellers should make use of these settings according to their own specific conditions.

The sixth step is marketing promotion.

In order to enhance the popularity of your own store, marketing promotion should be properly carried out at the beginning of opening the store, but it is not enough to be limited to the Internet, and it should be promoted through online and offline channels. For example, buy the location of "popular product recommendation" on the high-traffic page of the website, bold the product name on the product classification list, and add pictures to attract attention. You can also use free advertisements, such as exchanging links with other stores and websites.

Step 7: Sell services in China.

When customers decide whether to buy or not, they are likely to need a lot of information that you have not provided. They will bring it up online at any time, so you should reply patiently in time. However, it should be noted that many websites will prohibit buyers and sellers from providing any personal contact information online, such as email address and telephone number, otherwise they will be punished.

Step 8: Deal.

After the transaction is completed, the website will inform the contact information of both parties and conduct the transaction in the agreed way. You can choose to trade face to face, or by remittance or mail, but as soon as possible, so as not to doubt your credit. Whether to provide other after-sales services depends on the prior agreement of both parties.

Step 9: Evaluate or complain

Credit is a very important factor in online transactions. In order to build a credit environment together, if the transaction is satisfactory, it is best to give praise to the other party and get praise from the other party through good service. If the transaction fails, give a bad review or complain to the website to reduce losses and warn others. If the other party complains, deal with it as soon as possible so as not to leave a stain on your credit.

Step 10: After-sales service

Undoubtedly, perfect and thoughtful after-sales service is a very important chip to maintain long-term business. Keep in touch with customers and do a good job in customer management.

The operation mode of opening a shop online:

If you consider opening a shop online, you should choose your own business model according to your actual situation. There are three main ways to open a shop online:

1) Online store opening and offline store opening are combined. Thanks to the support of offline stores, such online stores are superior in commodity prices and sales skills, and are easy to gain the recognition and trust of consumers.

2) Full-time online shop operation. Operators put all their energy into the operation of the website, regard opening an online shop as all their work, and regard the income of the online shop as the main source of personal income.

3) Part-time operation of online stores. Operators will run online stores as a sideline. For example, many students now use their spare time to run online stores. There are also some professionals who use the convenience of their work to open online stores and increase their sources of income.