Ouyamei recruitment

Two years ago, a friend of Xiao Zhi entered a new car-making force called China Tesla with the idea of "working hard, reaching the peak of life and marrying Bai", but now he is full of complaints.

"This is so annoying!" Last year, when the new car went on the market and was delivered, the people in their team were so tired that they waited for the pie drawn by the leader to be cashed. As a result, they learned that their salary was less in February, and they had not received last year's year-end bonus for more than half a year. What worries me most is that my social security is not paid in full, and the company's financial situation is worrying.

Combined with the news circulating in the market that all employees are required to bring goods, this friend is also shivering. If the so-called sales task is not completed, will it give the boss a reason to delay the salary increase?

"Think about how long our company can operate normally when the enterprises in Bojun, Baiteng and Lindsay have collapsed?"

Aichi Automobile's requirements are concise and to the point, requiring employees at all levels to bring goods, which are linked to wages and annual performance.

Pictures circulating on the Internet show that the total annual marketing index of L4 and L3 employees is 1, the annual delivery index of L2 directors is 3, the senior management index of l 1-VP is 5, and the management committee member index is 8.

According to the price of a car of about 200,000, they are 200,000, 600,000, 1 10,000,10.6 million respectively. This standard is not low for employees at all levels who have no stores and no marketing expenses. This wave of delivery is just the beginning. Even if the sales task is completed, we should worry about whether the future indicators will be further improved; Is it possible that the performance of this wave of sales needs you to complete the next wave of sales tasks to cash in?

Importantly, companies seem to have such a plan. It is said that the scheme of linking salary with performance has been introduced, and people at L2 level can't achieve their goals? Monthly salary is delayed by 50%! The annual performance of L3 and L4 also depends on the quantity of goods delivered. This operation is reminiscent of the so-called pig-killing plate recruited by many insurance companies.

For employees with limited circle of friends, there are not many potential customers around them, but more from their relatives and friends. Let's not talk about whether relatives and friends will be blacked out directly because of sales calls. Think about it. In the future, it will involve the after-sales maintenance of cars, and it will not earn as much as 4S dealers, but it will be responsible for sales, customer service and after-sales work. I believe many employees have quietly turned on their mobile phones at this time and found their next stop on major recruitment platforms.

Enterprise HR and the boss can also complete the operation of layoffs and reducing labor costs without paying compensation, and come to a wave of 666 barrage. Of course I didn't accomplish my goal? It's time to test the boss's conscience by turning wage arrears into deductions.

"Oh, how about that? Mine? God! " Knowing this, Aichi people can't help exclaiming in Li Jiaqi style. Some well-off employees opened their address books and began to look for classmates and friends engaged in legal work. Save for a rainy day, it may be cheaper to ask a lawyer for a salary than to ask a friend to buy a car.

Of course, it is not the business owners who are troubled. Under the heated discussion, Fu Qiang, founder and president of Aichi Automobile, commented on Sina Weibo that "employees and executives speak for their products, and all walks of life abound. What's more, Aichi Automobile is a startup company, and our management is also a partner and boss. It is even more natural for the boss to bring goods and promote the company's products. "

"The deeper meaning is that all managers and colleagues in the business chain have the opportunity to understand the user's reaction to their products through this process." Fu Qiang said that if you don't participate in the marketing process, you can't have a deeper understanding of all aspects of products, quality, technology, services and consumers.

Under such a great, glorious and upright speech, two certified Aichi public relations managers called and said, "We are proud of our products, and everyone is a brand manager. We have confidence in our products! "

"It is normal for executives to buy their own products and open their own circle of friends to recommend them." I remember that some brands used their cars to pay their suppliers' debts before. Next, do you want to use cars to pay executive salaries? I'm really looking forward to it. I believe that if this is the case, many new lovers will appear out of thin air on a second-hand trading platform.

However, there are also employees squatting in the building. They questioned below, "Please pay the unpaid social security in 2020 first. After all, the personal part has been deducted. What does it mean that the company is dragging its feet and the employees have not reconciled after leaving the company? The epidemic is the reason for your delay in payment, but it is not an excuse for your repeated delay in payment. "

"Employees with goods startups can understand, but why should they be linked to performance? Survival pressure is the risk that the company bears. Why should it be transferred to employees? He does not participate in any development welfare, but only takes the reward for labor! "

Affected by the epidemic, coupled with the sluggish automobile market from last year to this year, as a new force in building cars, it is understandable to let employees be tap water and sell their products. With deep pockets like Evergrande, 90% of137,000 employees participated in the "all-staff marketing" activity.

However, forcibly linking goods with performance appraisal or even wages will, on the surface, make employees lose trust and confidence in the company, and finally it will inevitably lead to doubts. This is a magical operation to avoid paying economic compensation to employees who voluntarily leave their jobs, and at the same time reduce the wages of existing employees.

This "far-fetched" explanation is even more confusing.

It's not unusual to bring goods, the key is what goods to bring! If you bring Highlander and don't increase the price, employees will definitely talk to each other and even grab places! However, Aichi Automobile, as a new enterprise just established a few years ago, currently sells only one U5, so the range of goods it can take is too small.

At the end of 20 19, Aichi U5 went on the market, with four models, and the subsidy price was 19.79-29.2 1 10,000 yuan. The wheelbase is 2800mm, and the positioning is A+ SUV. Under standard working conditions, the battery life is 503 km. If the green extended range battery pack is selected, the battery life can be further extended by 120km, reaching 623km.

In September this year 17, Aichi launched the new U5 of 202 1. The new car offers five models: SE, ING, ING+, PRO and Pro+. According to different configuration options, the subsidy price range is 1669-249900 yuan. Obviously, under the bleak sales volume, the threshold for car purchase has been reduced by 365,438+0,000 yuan.

When U5 went public last year, Gu Feng, the founder of Aichi, said: "Next year, the overall sales volume of Aichi U5 will be the first among the new forces in building cars." But now the result is a slap in the face. From June to August, 5438, Aichi Automobile delivered a total of 927 vehicles, which was less than a fraction of the new force of making cars.

Although Fu Qiang said in Weibo, "European version 202 1 U5 is favored by European users, and the export volume continues to rise." Aichi U5 has also delivered 500 vehicles to major customers in Europe, but its poor collision performance in Europe has become an obstacle to its continuous delivery to individuals.

According to European media reports, Aichi U5 only won Samsung in the recent crash test, while MG HS and MG ZS in the same period? Electric vehicles have achieved five-star collision results.

From the specific test results, the adult safety score rate is 73%, and the child safety score rate is 70%, among which the main deduction point is the column collision test, and the driver dummy has a serious head injury. The lateral score is full 16, and only 7.5 points are scored, of which the column collision test is 0.

At the same time, Aichi U5' s assisted driving system, which is often used for publicity, has also received bad reviews. In terms of safety assistance, although Aichi U5 can achieve L2-level automatic driving, in the test of E-NCAP, the final score rate is only 55%, of which the speed assistance test has a perfect score of 3, only 0.3, and the rating is weak.

The head of Aichi Europe, known as the "father of Audi quattro"? Roland? Gumpert said that this is Aichi's first time to participate in the collision test, and he has no experience and insufficient preparation. However, he mentioned that Skoda was also a Samsung in the crash test and still ran all over the street.

Lippi, the former head coach of the Italian team who won the World Cup, also had a "tolerant" evaluation of the men's soccer team in China when he was the head coach of China. I believe quattro's father is also burning with passion for love.

Having said that, car accidents will not be lenient just because you are not prepared, and consumers will not forgive your shortcomings just because you are not prepared for a good car test. The nitpicking in the European market is by no means an armchair strategist.

The most puzzling thing is that although Aizhi is headquartered in Shanghai and produced in Shangrao, it has a heart that yearns for Europe.

At the beginning of research and development, Aichi had a slogan called "originated from German Department, superior to German Department". The factory based on Shangrao was built according to German Industry 4.0. "From supply chain, modeling design, technology research and development to manufacturing, every process has German engineers' blessing."

In marketing, Aichi is not stingy in the European market. In 20 19, a test team consisting of two U5 prototypes owned by Aichi and Aichi engineers set out from Xi 'an and all the way to the west, and launched a 53-day ultra-long distance limit challenge across Eurasia 12 countries with a total mileage of15022km.

Although this year's Geneva Motor Show was abandoned due to the epidemic, it was later held in Stuttgart, Germany, announcing the official entry of Aichi U5 into Europe.

On May 23rd, Aichi Automobile held a shipping ceremony for 500 European U5 cars exported to the EU in Corsica, France, to celebrate the beginning of its lease. In August, the European U5 car was officially put on sale in Germany, and it won more than 100 orders within two weeks.

Nowadays, in China media, you can always see headlines like "European friends show you Aichi U5 from the perspective", quoting the praise of its distinguished European car owners on the fullness of U5, such as "U5' s whole car is solid and smells like a German car", "particularly spacious and comfortable", "excellent automatic driving" and "good market positioning".

Perhaps Aichi U5 intends to enhance its brand through the "appraisal" in the European market. If the European automobile market with deeper and more mature history can favor this new energy vehicle, it will naturally be a good marketing wave, which will benefit both at home and abroad.

Unfortunately, as far as its popularity on the domestic Internet is concerned, Baidu video shows that almost all driving test videos of Aichi U5 have no more than 4 digits, far lower than those of Tucki and Weilai, and the marketing effect is worrying. And this kind of "all-staff marketing with goods" only increases many consumers' comments on the barrage. "What brand is this?"

It can be said that the capital flow is tight and the sales volume can't go up. As a new force in building cars, Aichi Automobile is now facing greater pressure and more dangerous situation than Tucki, Weilai and Ideal.

Although it will not be in arrears for seven or eight months like Bojun Automobile, Baiteng and Lindsay, and they will part ways with investors in a rage, salary reduction and arrears of year-end awards will trigger the imagination of the market. The financing cost of this enterprise will only get higher and higher, squeezing the limited product profits, and investors will re-evaluate it. The capital market with a keen sense of smell has already taken action.

According to the enterprise survey, Aichi Automobile has experienced four rounds of financing so far, the most recent one occurred in May of 20 19. At that time, media reports showed that Aichi Automobile received an investment of 6,543.8 billion yuan from Chiming Fund, which had a state-owned background in Jiangxi.

"At present, Aichi is conducting a new round of financing, which is expected to be completed before the Spring Festival." Gu Feng once said this on 20 19. Fu Qiang also said during the Chengdu International Auto Show at the end of July this year: "At present, the B round of financing of Aichi Automobile is coming to an end, and another round of financing will be carried out before the IPO to improve the investor structure through financing."

"Of course, we are not like the status quo of the top three companies. Aichi has not entered the secondary market at present and is still in the private placement stage, so it still relies mainly on private placement financing for blood transfusion. " However, Aichi Automobile stressed that "new investors are constantly joining the B2 round of financing. At present, some investors have completed the due diligence process and are entering the final delivery stage. Others are conducting due diligence, and corporate financing will definitely close in the near future. "

Some industry analysts said that Aichi's car sales were low, and it failed to run out in the new force of making cars, which affected financing. The shortage of financing has further affected its sales volume, and it is also helpless for employees and executives to bring goods, but it is bound to affect employee morale.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.