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What are the media company departments?
The management department (such as the board of directors or manager), the planning department (planning cases and plans), the production department (responsible for making and packaging plans), the marketing department (customer relations and marketing, such as running projects and doing activities), and several core departments are almost these, as well as the finance department and the human resources department, all of which are determined according to the scale and actual situation of the company.
Cultural communication companies are generally divided into several departments.
Every company is different. Our Qingdao Golden Peacock Culture Media is divided into two departments for planning and implementation.
What departments are applying for the position of cultural communication company? What jobs are there? What do they do respectively?
There are some locations for reference.
Editor of website
Job function: 1. According to the operating rules of educational websites, make website content planning and set channels. 2. Make video teaching content and requirements according to the characteristics of each subject. 3. Contact external famous teachers and organize the production of lecture videos. 4. Take full responsibility for the quality of video content on the website.
Director of website marketing planning
Job function: 1. Become the first responsible person to realize the operation benefit of the website. 2. On the basis of full investigation and demonstration, combined with the market environment, discuss the market demand of related products with marketers, and put forward website design requirements according to their needs. 3. Design the business model of the website and make the website marketing plan. 4. Organize the implementation and execution of the marketing plan. 5. Organize marketing activities and promote websites.
Regional Sales Manager
Requirements: male, with more than five years of marketing experience in education industry, responsible for the management and service of agents in the responsible area. Strong market research, planning and analysis skills, flexible thinking and good communication skills; Excellent planning ability, proficient in marketing planning and promotion business process, mature and steady, able to work under great pressure and good overall quality.
Director of marketing operations
Responsibility: 1. Be fully responsible for the company's business operation, organize and coordinate the company's production and sales departments to implement and complete various business objectives. 2. Promote the strategic cooperative relationship between the company and the agent. 3. Formulate systems and business processes related to daily operations, and establish a standardized and efficient operation management system. 4. Plan, promote, organize and coordinate the company's major operation plans and cooperation projects, track market development and adjust strategies. 5. Formulate the company's operating standards and supervise their implementation. 6. Formulate business indicators and annual development plans to promote and ensure the smooth completion of business indicators.
On-site technical director
Job responsibilities: 1. Be responsible for the company's technology planning, standardization process and server architecture deployment, and implement and supervise the implementation, coordinate the overall promotion of technology research and development, and ensure the scientific management of technology work; 2. Assist in planning the company's medium and long-term product research and development plan, and integrate and build a systematic product system; 3. Be responsible for the formulation and implementation of major technical decisions and technical schemes on the company's website; 4. Be responsible for the overall system architecture of the project, the system safety design of products, and the development and compilation of relevant management documents; 5. Fully responsible for the construction, management and assessment of the technical team, and constantly improve it. ...
accounting
Job responsibilities: 1, sales, cost voucher preparation and accounting, closing. Prepare monthly, quarterly and annual financial statements and submit tax returns; 2. Check accounts receivable and accounts payable regularly to ensure that they are consistent with the accounts of current units.
Planning copywriting
Job description: 1, responsible for writing publicity copy and media manuscript; 2. Responsible for the daily work of the media and publishing houses that cooperate with the company.
chief evecutive officer
Job functions: 1, planning, guiding and coordinating the company's administrative service support, and organizing and managing subordinates to complete the company's administrative affairs and internal daily affairs; Responsible for the improvement and standardization of the company's administrative management and office processes. 2. Formulate the work development plan, plan and budget plan of the Administration Department; 3, formulate administrative rules and regulations and supervise the implementation of the inspection system; 4. Strengthen the cooperation, coordination and cohesion of the working relationship between various departments to promote the normal development of the company's work; 5. Create a suitable office environment and order, office project planning, company environment and employee behavior. ...
Website graphic designer
Education: 1. Proficient in PHOTOSHOP, can handle pictures, can do simple flas ***, and have more than two years relevant working experience; Have a deep understanding of printing technology and advertising materials; 2. Have a profound artistic foundation and aesthetic quality; 3. Rich in design and imagination, cautious, patient and good at communication; 4. High sense of responsibility and teamwork spirit; 5. Be able to carry out creative design according to the needs of hungry customers, independently plan operation projects and schemes, and complete design tasks with high quality and high efficiency; 6. Engaged in sales work, or understand electronics. ...
Planning director
1. Responsible for the writing, overall planning and specific organization and implementation of the planning scheme. 2. Responsible for organizing market research and writing annual product and market research and analysis report. 3. Establish and promote the process, standardization and industrialization of market research, advertising and cultural propaganda creation. 4. Formulation of advertising scheme and creation of advertising copy. 5. Book cover (four letters) text content planning and creation; 6. Planning, writing and editing of internal publications, web pages and various publicity advertisements ..... >>
What departments are advertising companies generally divided into? What are their respective responsibilities? Thank you in detail ~
Business Department, Design Department, Implementation Department, Finance Department,
At first, you usually need all-round talents. Hehe, you know, it's not too subdivided.
What jobs does the media industry include?
The media industry includes the following professions and jobs that can be done:
1. international trade (major in media economy) trains compound applied professionals who have a solid theoretical foundation in economics and media studies, are familiar with relevant national media laws and policies, can master a foreign language skillfully, and systematically master media economic business and its operational skills.
Students in this major have the basic ability to work in various media business departments, as well as other propaganda departments, enterprises and institutions by studying the basic theories and knowledge of economics and media studies and receiving basic training in related businesses.
2. The major of law is to cultivate all-round development of morality, intelligence, physique and aesthetics, to meet the needs of China's socialist modernization in the 2/Kloc-0 century, with a solid foundation, wide knowledge, strong ability, high quality, innovative spirit, systematic mastery of legal knowledge, familiarity with Chinese laws, and ability to work in state organs, enterprises, institutions and social organizations, especially in legislatures, administrative organs, procuratorial organs and judicial organs.
Students in this major mainly study the basic theory and knowledge of law, and cultivate legal thinking and legal practice ability. Have the basic ability to analyze problems, manage affairs and solve problems by using legal theories and methods.
3. Advertising majors train advertising professionals with professional theories and skills and extensive cultural and scientific knowledge, who can engage in advertising planning, creativity, design and production, advertising management, marketing planning and market information consulting in advertising companies, news media advertising departments, market research and information consulting industries, and enterprises and institutions.
Students in this major mainly study the basic theories and knowledge of advertising, receive training in basic theories and skills such as advertising planning and creativity, cg animation design and production, photography and video recording, and master the basic knowledge and skills of advertising implementation and management.
4. The major of news editing and production (network media) trains compound talents who have systematic theoretical knowledge and skills of network communication, extensive knowledge of culture and science, are familiar with the basic ethics and laws and regulations of network communication, and can engage in website planning, website construction and management, information editing and dissemination in * * * departments, news publishing institutions, schools, large enterprises and institutions, and online media.
This major requires students to master the basic theory, knowledge and skills of network communication, master the theory of news communication, receive basic training in news business, and have the ability of network operation and management. Graduates should meet the following requirements: master the basic theory and knowledge of journalism; Master the basic theory, knowledge and technology of network communication; Understand the ethics and laws and regulations of network communication; Understand the concept and skills of online media operation and management.
5. The major of news editing and production trains all-round development of morality, intelligence and physique, and is suitable for professionals engaged in news editing and editing in news media institutions such as newspapers, radio stations, television stations, news agencies and the Internet, as well as professionals engaged in cultural propaganda and public relations in other social fields.
Students in this major mainly study the basic theory and knowledge of journalism, receive the basic training of journalism, and master some basic knowledge of humanities, social sciences and natural sciences, so as to have the basic ability and quality to engage in journalism and adjacent professional work.
6. Applied Psychology Major (human resources evaluation) is the application and expansion of applied psychology major in human resource screening, selection, training and motivation. Cultivate the basic theories, knowledge and skills of psychology and related basic disciplines; Familiar with the theory and practice of talent growth, evaluation and management; Familiar with policies and regulations related to human resource management, with strong interpersonal communication, organization, coordination and leadership skills, able to engage in human resource management, consulting, market research, planning, public relations and other aspects in industrial and commercial enterprises, social investigation institutions and administrative departments. Media major in excellent universities in China.
7. Master the professional theory, knowledge and skills of radio and television program production, planning, creation and production, have a high political level, theoretical literacy and artistic appreciation ability, have certain cultural and scientific knowledge, be familiar with the propaganda policies and regulations of the party and the state, and be able to engage in radio and television program production in radio, film and television systems or other departments.
The word "media" comes from English medium, and the explanation in Chinese dictionary is very simple, which refers to the media (radio, television, newspapers, internet, movies, etc. ). In recent years, with the continuous study abroad industry < gt;
What positions do media companies have?
A media company consists of management department (such as board of directors or manager), planning department (planning cases and programs), production department (responsible for program production and packaging) and marketing department (customer relations and marketing, such as running projects and doing activities). These are the core departments, as well as the finance department and the human resources department, depending on the size and actual situation of the company.
What media companies are there in China?
1 huayi brothers (founded in 1994, huayi brothers media co., ltd., one of the most famous comprehensive entertainment groups in China, a listed company and one of the most successful private film and television companies).
Focus Media (China's leading digital media group, one of the most competitive brands in the market, one of the most mainstream media platforms in China, Focus Media (China) Holdings Co., Ltd.)
3 Zhong Shi Media (A-share listed company controlled by CCTV, one of the earliest enterprises in the field of HDTV production in China, Zhong Shi Media Co., Ltd.)
Benshan Media (Top 30 cultural entities in China, a large-scale cultural industry group with Liaoning Folk Art Troupe as the core, a high-tech enterprise, Benshan Media Group Co., Ltd.)
Phoenix Media (one of the top ten advertising companies in China, one of the world's leading cross-platform network new media companies, Phoenix Satellite TV Holdings Co., Ltd., Jiangsu Phoenix Publishing Media Group Co., Ltd.)
6 China Television Media (with the largest outdoor digital mobile TV advertising network with full coverage of public transportation and subway in China, and one of the most valuable media in China).
7 days entertainment media (China media derivative pioneer, professional entertainment media organization, committed to providing entertainment products with long-term consumption expectations for the whole people, Shanghai Tian Entertainment Media Co., Ltd.)
8 Light Media (pioneer and leader in the field of private media in China, producer and distributor of large-scale film and television programs, and Light Media Co., Ltd., one of the largest film and television companies in China).
Southern Media (China 500 Most Valuable Brands, a provincial-level enterprise group jointly established by provincial/city/county radio and television enterprises and institutions, Guangdong Southern Radio, Film and Television Media Group).
What departments do general advertising planning companies need?
First of all, I'm sorry, I've never seen ugly women invincible! However, according to my experience in running an advertising planning company, the configuration of a general advertising planning company is: 1, market research department, 2, media department, 3, proposal planning department, 4, creative design department, 5, art design department, 6, AE customer department, 7, and network celebrity Ma Yun of administrative department (including finance department and office, etc.). ), and according to personal preferences.
Hope to adopt
What departments do advertising companies have?
The management of Guangfu company is related to all aspects of the normal business activities of advertising companies. Its main contents include the organization setting and function division, administrative management, personnel management system, financial management, advertising business management, etc. The contents of these management work are mostly related to whether the advertising company's organization is sound, whether its operation is good, whether its business level is stable, whether its corporate reputation is excellent and reliable, and whether it has overall competitiveness. These problems are related to the life and death of enterprises. Therefore, to run an advertising company, we must first do a good job in enterprise management, use scientific management knowledge and methods to manage the enterprise well, so that the enterprise can maintain a good living environment with stable business development, rising corporate reputation and increasing market competitiveness, and lay a solid foundation for its development.
I. Organizational structure and division of functions of advertising companies
An advertising company with a certain scale should set up an administrative office and Yanbian Travel Agency as the company's management center in addition to the customer department, creative department, media department and investigation department.
On the basis of improving the organizational structure, it is also necessary to clearly divide the functions of relevant departments and implement responsibilities, rights and benefits to specific departments. In this way, on the basis of a clear division of labor, we can do our respective duties, coordinate operation, restrict each other and promote each other.
(Note: The staffing and division of responsibilities of various departments of the following foreign advertising companies are different from those of domestic advertising companies at present, and some of them are not suitable for the development of domestic advertising companies. The domestic advertising industry is still in the development stage, and there are differences in institutional setup and division of labor among advertising companies. The organizational setup and division of labor of each company should be determined according to specific needs. )
(a) the functions and staffing of the customer department
The main task of the customer department is to develop customers and keep in touch with other departments of the company. The customer department is a full-time department that directly contacts with customers, and is responsible for contacting customers and coordinating the relationship between advertisers and advertising companies. When an advertising company contacts customers, the customer department first makes initial contact and extracts necessary information from advertisers, such as product knowledge, market situation, advertising budget, market plan, etc. After sorting out these materials, the customer department, together with other relevant departments, will study these materials, formulate a preliminary advertising plan and work schedule, which will be implemented by each department. In the process of advertising activities, the customer department is also responsible for contact with advertisers and information feedback, and reports the relevant market research results and the progress of advertising activities. At the same time, it is also responsible for supervising the design, production and execution of advertisements on behalf of customers. Therefore, the customer department of the advertising company plays a dual role in function, representing the overall interests of the advertising company externally and the interests of advertisers internally. In addition, in advertising companies, the customer department should also undertake the company's public relations work (there is no public relations department).
The staffing and division of responsibilities of the customer department are designed to accomplish the above tasks, and its model block diagram is shown on page 345. The responsibilities of the personnel in the customer department are divided into:
1. Minister
Be fully responsible for the administration, business management and customer service management of the customer department. Take power, be directly responsible to the general manager or deputy general manager, and report the work; Next, check the work of the business group supervisor or business supervisor; And be responsible for keeping in touch with more important customers or negotiating and introducing them. Responsible for selecting, appointing and evaluating customer service personnel.
2. Business supervisor or business supervisor
Be fully responsible for the business and daily administrative work of the business group or business group. Be responsible and report to the department director; Check the work of the account director by the way. It is also responsible for keeping in touch with the decision makers, marketing directors or marketing managers of superior and status customer enterprises, and for the development and investigation of new business and the development of existing business.
3. Account Director
Report to department head or business director. Responsible for carrying out business activities according to the advertising plan and budget of the customers represented, and striving for profits for the company. Participate in the formulation of customer's marketing policies, formulate advertising objectives and strategies, and be responsible for briefly explaining the creative intention of advertisements to customers, introducing the first draft of creation and reporting the progress of work. In addition, it is also involved in developing new business.
4. Account Manager
Responsible for drafting some documents, introducing the first draft of advertisements to superiors or customers, and responsible for business negotiation and contact with smaller customers.
5. Salesman
......& gt& gt
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