Characteristics of socialized recruitment

Social network is a recruitment channel, so we need to analyze the characteristics of this channel before using social network to recruit, in order to play its role.

The first characteristic is truth;

In 2000, I heard a sentence that you didn't know whether it was a man or a dog chatting with you behind the internet, which showed the illusory nature of network communication at that time. Take Facebook as an example. Although the United States does not register in real-name registration system, the mechanism of SNS determines that most of your initial circle of friends on SNS is friends, classmates or colleagues you already know in reality. One person may be fake, but it will never be the whole class.

The second feature is classification;

People are divided into many small circles by social networks, and people in these small circles have high isomorphism. Not all users are "celebrities" or "famous enterprises", but most users are friends, classmates or colleagues. For example, Youshi.com's nearly 600,000 members include the most famous venture capital companies, investment banks, law firms and accounting firms, as well as advertising companies, luxury brands and famous Internet companies. An active member of You Shi. Com includes 85% elites in venture capital and private equity in China and a large number of senior managers.

The third feature is the scope of sharing;

In social networks, you can share interesting things, pictures and information with social circles or fans. This feature creates the transmission of information, and it is not aimless transmission. Information will be passed on to people in the same social circle, and then passed on layer by layer.

The fourth feature is information push;

On Weibo and SNS websites, after paying attention to someone or adding someone as a friend, the information sent by him will be pushed to your eyes, leading to the information being selectively and actively transmitted.

These four characteristics make social networks suitable for enterprise recruitment. No matter how social networks evolve, as long as they are social networks, these characteristics will not disappear.