Confessions of a Mainland Technology Entrepreneur (1)

A new vision of grassroots influence: Tianka interview photo thanks: Mike1154 @ pixabaycc0 public domain

Editor's Note: Besides Baidu, Tencent and Alibaba Group, there are many small and medium-sized technology companies in Chinese mainland. How do entrepreneurs of these small and medium-sized technology companies make products? How to finance? What's interesting about their experiences? Let's take a look at the confession of a mainland technology entrepreneur. This is the first part.

"All social applications that are not aimed at picking up girls are hooligans. The killer applications of 3G are girls, games and gambling. Original demand is the strongest product driving force. LBS is actually LocationBasedSex. Chen Gangqiang, CEO of Guangzhou Zhang Tao Technology, forwarded this Weibo content. As the founder of App applications with tens of millions of users, such as lovers' collection and meeting, he was deeply impressed by these laws.

The "lovers' book" provides gender information that everyone will be interested in. This is "the original demand is the strongest product driving force". Meet is an application dedicated to making friends with strangers. Its purpose is to make it easier for boys to pick up girls and girls to find "Gao Fushuai" and "LocationBasedSex". It is difficult for such a product to have no fire.

"I always feel that people who make products well understand human nature and its shortcomings," Chen Gangqiang said with a little emphasis. "People have many shortcomings, such as taking advantage of petty advantages, vanity, lewdness, laziness and so on." Then he changed the subject. "Of course, we should avoid these shortcomings as human beings. 」

Chen Gangqiang is a grassroots entrepreneur, and Zhang Tao Internet is not the first company he founded. As early as when he graduated from Tianjin University in 2003, he didn't find a job and started his own business directly. For more than ten years, he worked in the * * * project and played games in body double, only to find that the investor was a money launderer and was expelled from the company he founded. Now he has made a comeback and re-established the company. The following is his self-report.

Always wanted to be Bill? Gates himself graduated from Tianjin University in 2003, majoring in computer technology and application. From 2003 to 2005, I started my own business. At that time, the company mainly did two businesses. One business is to do * * * projects, such as a unit purchasing computers, financial software and so on. One of my classmates has many connections in Tianjin. When we agreed to have an engineering project, * * * people came to me, and we did a lot of * * * projects at that time.

Another business is playing games, not practicing. In 2003, I began to practice Chinese Odyssey and World of Warcraft, which should be regarded as the largest in China. There are more than 100 trainers, and the daily net income is 70,000 to 80,000. I was famous for playing "A Chinese Odyssey" at that time, and I was the most powerful person among the three servers of "A Chinese Odyssey". Basically, everyone who played "A Chinese Odyssey" knew me. Playing so famous. So people trust me. Many people come to me directly if they want to play games or practice on their behalf, and pay me first. "Hello, boss, I transferred100000 to you, and give me some game coins at night."

To be honest, that experience helped me a lot. At that time, I was in contact with gamers every day, rich or poor, and held an offline game party in Tianjin, which could gather more than 2,000 people. In this way, I learned a lot about users' behaviors and ideas, which is quite helpful for me to make products later.

I think a good product manager should go through two stages. The first is the customer service stage. Why? As a customer service staff, you can contact many real users every day. They must have a lot of questions to ask you, so that you can understand the needs of users and know what users think every day. The second is to do the test stage. What can you learn? Do tests every day to find bugs. You can read planning documents and communicate with programmers. Then make products, and you will be more successful. Many people become product managers as soon as they graduate, and it is difficult to make good things without a good foundation.

When I did these two businesses in 2006, I was very depressed. I always wanted to be Bill because I had lofty ideals when I was in college? Gates. By 2006, I found that there was no chance for this company. Because the game practice is suppressed by the game company, it tries to suppress you. So, what about the * * * project? I have to eat, drink and gamble with the leaders of * * * at least three days a week. You can understand that, right? He will help you figure it out. This order can earn100000, so you have to give me 50000 first. Whether this order is made for you or not depends on how you express it. I earn 50 thousand, I will spend 30 thousand to invite him to eat, drink and prostitute, so. So in 2006, I was very confused. Although I have made money in this company, it is only tens of thousands of dollars a month, which is not bad. However, making these things into a big company is too far from my ideal.

This is just an opportunity. There was a Hong Kong investor, and I helped him with a * * * project, so I met him. He said, what do you think? We can be a company together. I did have an idea. By the end of 2005, I had been playing games for four or five years, and I always felt that there was such a demand-the sound of games. People who play online games are busy with their hands, eyes and ears. Few people are listening to the background music of the game, unless you haven't heard it for the first time and want to hear it, almost no one will listen to it in the future.

My ears are empty, so I want to be a "network radio station on a Chinese Odyssey". The idea is to find a group of beautiful women back, which must be beautiful women, anchor introduction, game information, players ordering songs from each other, interviewing game celebrities and so on. That Hong Kong person is also particularly interested in this matter.

At that time, I invested 6.5438+million yuan, and then we started work. To go to Shanghai, first find a team that is a traditional radio station and prepare to be included. Later, this Hong Kong man said Guangzhou. Because Guangzhou is close to Hong Kong, he is in * * *, and he also has some resources. If there is anything he can do to help, I came to Guangzhou.

After I came to Guangdong, RMB 6,543,800,000 yuan also went to the company account, and I rented an office in Longkou West. I'm ready to do something big. Only then did I know the true identity of this Hong Kong person-he was not a real investor, but a money launderer. This is a bit like a trap for me. I don't think it's necessary to take this risk, because I think I was still young and had a long way to go.

I gave up resolutely, and I won't do it. 300,000 to 400,000 yuan spent by the preparatory company is mine, and 6,543.8+million yuan was taken back by Hong Kong people. This matter will be solved.

There is no YY voice in 2006, but in fact, this network radio station will become YY, which makes me very depressed. It is impossible for me to go back to Tianjin at this time, because I have boasted to everyone in Tianjin that I have gone to Guangzhou to start a company. You can't erase this face when you go back in despair. Just stay in Guangzhou.

I didn't lack money when I went to a big company to exercise, but I didn't stay in a big company because I cheated on you as soon as I graduated. I don't know what's wrong with people, but I want to work in a big company and study systematically. In 2006, I went to an Internet company in Guangzhou, which was founded by three Chinese Americans and mainly engaged in outsourcing projects abroad. At that time, the company was very big and awesome, with more than 2,000 people, of whom 200 programmers were Indians, and the technical department also specially equipped assistants. Sometimes it is difficult to communicate, so I call my assistant to help me translate. I plan games and social products in it.

In 2006, Facebook was just emerging, and MySpace was quite famous. We started socializing, but this social product was not promoted and sold to a foreign company at a high price. Our social products are made into PC clients, and the boss said that mobile clients should also be made. I am responsible for the planning of iPhone applications. So, I bought an Apple computer and began to study iOS development every day.

It was also at this time that I developed "Couples Book" to learn programming and product planning. I can't communicate with programmers because I don't know how to program. If you don't know, I don't know whether this function is simple or difficult to realize. Before the development, I went to the AppStore to study what types of applications were there before the list test, and found that the first place was bisexual application, so I made this "Couple Book", which was really hot.

I stayed in this company until the end of 2009 10. Why did you leave? Because I came into contact with iOS development in 2009, I feel that there must be a good prospect for doing App on mobile phones. Lao Xu (Xu Youzhen), the boss of Duoyi Network, asked me to set up their mobile wireless team, so I recruited more than 40 people and made Fantasy Westward Journey online, which is the first strategic online game to be played on both computer and iPhone. Then, we also did "Tank Troops" and so on, and "Tank Troops" stayed in the AppStore free list for more than a month.

Duoyi Network is an end-game company. The company's focus and main income comes from PC online games. Our mobile wireless department can't give much energy. Because every company has its genes, it is difficult for a company like Duoyi Network to make achievements in the field of mobile Internet for a long time, which is determined by its genes. However, I was particularly optimistic about the mobile Internet and wanted to go to a professional Internet company, so I could do better.

20 1 1, left Duoyi network and went to Guangzhou Youle Wireless. Lao Xu stayed with me three times, which made me feel embarrassed later. Before I went to Youle Wireless, I said that I only do things in three directions, games, socialization and e-commerce. After the past, I made a dating product based on LBS, which is now "meeting". At that time, my idea was simple-take out my mobile phone, I can chat with MM in this building, and I can also chat with other MM in the community when I go home. This is a very interesting thing. There is no concept of strangers socializing, that's what I want to do.

You ask me what's the difference between "meeting" and "strange"? The main difference is that "Hui" can distinguish between "Gao Fushuai" and "Silk", while "Mo Mo" cannot. In Momo, it is the same to pick up girls. You rich people have an advantage over me who have no money. But in Meet, if you have money and are willing to spend money, you are definitely more likely to pick up girls than those who are unwilling to spend money. "Meeting" will make some mechanisms for beautiful women to find you actively, such as "I am the focus" list. If you spend money on it, there will be a lot of people harassing you. Making friends has a good chance of making money. Look at "9 158" and "YY", especially "9 158", with an annual income of over one billion.

I think the most essential demand has the best chance to grow bigger. But I certainly can't follow the internet model. I thought the same thing when we met. The mobile Internet is an extension of the Internet and a completely different model. There are many successful social activities on the Internet, such as QQ, Facebook and Twitter. If you just move the social activities on the Internet to the mobile Internet, it will definitely not succeed. As can be seen from "QQVS WeChat", QQ is obviously at a disadvantage, and WeChat is a brand-new thing. Fortunately, Zhang Xiaolong belongs to Tencent. If Zhang Xiaolong becomes Baidu's or Ali's, Tencent is also quite dangerous.

I did it all by myself, including product, technology, operation and promotion. I also set up Meet Network Technology Co., Ltd. separately. In 20 12, youle wireless's mobile phone secret deduction business could not continue and the company closed down. Their CEO came over and was the CEO he met, and he had many contradictions with me. Finally, I chose to leave. But I can't. They are major shareholders. This is my lesson. At that time, I didn't pay much attention to shares, thinking that I could make money as long as I did it well.

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