What is telemarketing?

Telemarketing with telephone as the main means of communication is usually a mode of active sales by telephone. With the help of the Internet, fax, SMS, mail delivery and other auxiliary methods, we can contact customers directly in the name of the company through special telephone marketing numbers, and use the company's automated information management technology and professional operation platform to complete the main marketing processes such as product promotion, consultation, quotation and confirmation of product transaction conditions.

Telemarketing requires salespeople to have good speaking ability, clear expression ability and certain product knowledge. As a convenient, fast and economical modern communication tool, telephone is becoming more and more popular. At present, the telephone penetration rate in China has reached over 98%.

Extended data:

skill

1, you must know who you are calling. Each of our salespeople should not think that making a phone call is a very simple matter. Before telemarketing, be sure to clarify the customer's information, and more importantly, make sure that the caller has the right to make a purchase decision.

2, the tone should be stable, the words should be clear, and the language should be concise. In telemarketing, you must keep your tone steady and let the other party hear what you are saying clearly. It is best to speak standard mandarin. Telemarketing skills should be as concise as possible, and products must be emphasized to attract customers' attention.

The purpose of calling is clear. Many salespeople don't think carefully before calling, and they can't organize the language. As a result, they found that they had not said what they should have said, and the sales target they should have achieved had not been achieved. Telemarketing skills Use purposeful telemarketing.

4. 1 minute clearly introduce yourself and your intentions. Don't forget to emphasize your name at the end of the call. For example: Manager XXX, nice to meet you. I hope our cooperation will succeed. Please remember that my name is XXX. I will keep in touch with you.

5. Do a good job of telephone registration and follow up immediately. After the telemarketers call, they should make a registration, make a summary and classify the customers.

References:

Baidu encyclopedia telemarketing