How to write microfilm planning? What are the steps?

The propaganda film should be comprehensive in the output of enterprise information. We should not forget the infiltration of corporate culture, but also skillfully insert products. The way of "soft and hard combination" and "soft and hard combination" is the king of corporate promotional film planning. Cheng Zijun believes that a complete corporate promotional film is composed of the interaction between basic elements. Without any important cases, corporate promotional film planning cannot be established.

First of all, we should know why we should do it and how to persuade our friends to help us finish it. Because the production of micro-movies can't be done by one person alone. Only when the goal is clear, the production process will have the direction of struggle, and all parts of the work leadership can really play a management role.

Step 2: Define the theme.

The theme is the soul of the whole microfilm. A thoughtless microfilm is like a cup of boiled water, which has no taste and can't be appreciated. If you want to get a good response, you must have a special topic that fully reflects the theme in just a few minutes. Every sentence and every scene in the microfilm should clearly reflect the theme and reflect the problem without reservation.

Step 3: Shooting location.

Choosing the shooting location in advance can make the shooting process smoother. The best shooting place is where the environment is elegant and there is no noise. It's best to shoot when there are few people. The shooting process and performers will not be disturbed by others, and there will not be too many useless scenes in the shot, which reduces the workload for post-production.

Step 4: Determine the person in charge.

Microfilm planning, shooting scenes, shooting equipment, actor services, etc. , is the work of the whole activity, and each work must have someone who's in charge, in order to be clear. In particular, it is necessary to determine the main person in charge, photographer, director and other important figures, in order to ensure that there is guidance in the shooting process, rather than the feeling of fragmentation.

Step 5: Do a good job in the activity flow.

The process includes a series of major events and minor issues in the whole microfilm shooting, and all parties must have certain processes. For a team that just makes a favorite micro-movie, some small processes can be omitted. From the planning of microfilm to the completion of post-production, there must be a complete timetable, and all activities must be carried out according to the timetable. Unless it is special, no link shall be delayed or extended.