What are the most important recruitment brochures for enterprises?

A high-quality recruitment brochure must meet at least four conditions: complete information, clear requirements, outstanding advantages and distinctive style.

1. Information integrity

A complete recruitment brochure should include the following five pieces of information: recruitment position, job description, job requirements, benefits and company introduction.

The positions to be recruited should be clearly written at the beginning. Generally, the positions are named "Business+Rank", such as "Marketing Specialist", "Sales Manager" and "Course Supervisor". The job description should explain the job content of the post, such as the teacher's job is to prepare lessons, teach and safeguard parents. Job requirements are requirements for personal abilities, including hard abilities, such as writing, designing and using certain tools; There are also soft abilities, such as communication ability, learning ability and so on.

These three points are rarely wrong, but they are generally played randomly in welfare treatment and company introduction.

The salary range should be given for welfare benefits, and vague words such as "negotiable" and "competitive salary" should be avoided as far as possible. The company provides five insurances and one gold, and welfare holidays can also be written. These are all attractive points.

The address of the company should be stated first in the company introduction. This point is often overlooked, so there is an embarrassing result that "the interview results of job seekers are not in a city". Secondly, the company's main products or businesses give job seekers a basic understanding of the company's goals and culture.

The "complete information" in the recruitment brochure can save a lot of unnecessary communication costs in the recruitment process, and can also screen candidates more accurately. Therefore, before releasing the recruitment brochure, be sure to check whether the information is complete.

2. Clear requirements

After the information is complete, we should work hard on the part of "job description" and "job requirements" and keep unqualified candidates out by concretizing the work objectives and requirements.

Job descriptions should highlight the requirements for work results. Job requirements should include hard ability and soft ability, and should be expressed as quantitatively as possible.

For example, "strong writing ability" should be changed to "being able to write long articles of more than 3,000 words independently", which will screen out some people who are dissatisfied with 1000 words; For another example, "can use drawing software such as PS" can be changed to "can design plane posters and paste works", which naturally filters out those "pseudo-designers" who can only use PS to buckle pictures.

People who write down the requirements clearly and in detail and then submit their resumes for interview naturally meet the requirements of the company.

Highlight advantages

The requirements for job seekers are clear, but why do people come for an interview? This requires us to highlight our own advantages.

The advantages are mainly embodied in two pieces.

First, there are special benefits. For example, the Internet often does not punch in to work, providing meals and snacks to employees, and some enterprises will arrange training for employees. These are all attractive points that can be written down.

Second, there are platform advantages, such as several rounds of corporate financing, whether there are successful brands, whether there are awesome colleagues, and how to arrange employee development. These are the points that motivated job seekers will care about.

Optimize style

All the above points have been done, and it is already a good recruitment brochure. If you still want to improve your recruitment information and let it be selected from tens of thousands of recruitment information streams, you can make some improvements in expression and style.

The title can be improved. Someone else's headline is "urgent recruitment of course director's salary is negotiable", and your headline is "this returnee doctor wants to be your colleague! "Did you immediately attract the attention of others?

The style of expression can be improved. Others write "with teaching experience and strong expressive ability" just right, and you write "with teaching experience, you can tell jokes" Is there a sense of intimacy at once?