Brief introduction of Wanda cinema

Wanda Cinema was established in 2005 and is affiliated to Wanda Group. As of June 30th, 20 14, there were 150 cinemas, 1 3 15 screens in more than 80 cities in China, including 94 IMAX screens. In 20 14 years, Wanda Cinema took up 4.5% of the national box office. Starting from 20 14, Wanda Cinema will add more than 400 screens every year. In 20 16, it plans to open 260 cinemas and 2,300 screens, ranking first in the country in market share. 2015 65438+1October 22nd, Wanda Cinema officially landed in the A-share market, becoming the first cinema in China. With the continuous development and expansion of Wanda Cinema, the core competitiveness goal of Wanda Cinema to build a chain service brand for film terminals is becoming increasingly clear. "Everything is centered on the audience's viewing value and experience" is the core concept of Wanda cinema chain service, and "chain operation ability, innovative marketing ability and service brand ability" are the three basic elements to highlight the core competitiveness of Wanda cinema. Wanda Cinema, after 10 years of development and exploration, has explored the best mode of benign interaction with commercial real estate. Wanda Studios is an indispensable part of culture and entertainment in modern commercial real estate. High-quality cinemas will contribute unique entertainment value to the commercial plaza, such as stable cultural consumption-oriented passenger flow, rich cultural consumption atmosphere, fresh and interesting creative activities and so on. , thus enriching the consumption of spiritual entertainment products in commercial squares other than material consumption. Wanda Studios and Commercial Plaza realize benign ecological interaction and maximize economic benefits and social impact. It is this innovative business development model that has laid a solid foundation for the rapid development of Wanda Cinema.