What do medical representatives mainly do?

What does a medical representative do? Job Description: As a special commodity, drugs are divided into prescription drugs (ethics) and over-the-counter drugs (OTC). From leaving the factory to finally flowing into the hands of patients, drugs generally go through two main links: one is the circulation link led by pharmaceutical companies and pharmaceutical agents; The second is the sales link based on pharmacies and hospitals. At present, the role of medical representatives is to promote the smooth entry of drugs into hospitals and increase the sales of a certain drug. The real medical representative is not a salesman, but a disseminator of drug information. His main work includes: providing professional support for the retail market within his jurisdiction; ? Establish a distribution network to expand the product coverage of the company within its jurisdiction; ? Carry out product promotion activities according to enterprise plans and procedures, introduce products and provide corresponding information; ? Carry out product promotion, in-store training, product display and public relations promotion for retail stores under its jurisdiction; ? Establish customer data cards and customer files, and complete relevant sales reports; ? Participate in sales meetings or training organized by the company; ? Establish good relationship with customers and maintain the company image. Medical representatives have been in developed countries for thirty or forty years. Because drugs are non-daily commodities, it is impossible to convey all drug information and its correct use methods completely and clearly only through simple introduction of advertisements or instructions. Therefore, as a "bridge" between R&D enterprises and clinicians, medical representatives came into being. They not only transmit drug knowledge to clinicians, but also collect drug safety information and pay attention to the curative effect and adverse reactions of patients after taking drugs. Core competitiveness: knowledge requirements: medical representatives generally require college degree or above in medicine and pharmacy, and have basic medical knowledge, marketing knowledge and psychological knowledge of related products. Skills requirements: understand the pharmaceutical market, master marketing theory and skills, be good at communication, and have the ability to analyze and solve problems independently; Good communication and persuasion skills, experience requirements: medical background is preferred, and it is more advantageous to be a doctor or pharmacist in a hospital or pharmacy. Professional quality: abide by business ethics, pay attention to credibility, be sincere and frank, and introduce products objectively. Decent, energetic, enthusiastic and diligent, able to work under great pressure. Professional status: medical representative is one of the signs that the pharmaceutical industry has entered the market-oriented economy. The earliest medical representatives in China can be traced back to the 1980s, when several large multinational pharmaceutical companies just entered China. In order to quickly open the pharmaceutical market in China, they introduced the promotion system for foreign pharmaceutical representatives, established, recruited and trained a group of pharmaceutical representatives in an internationally accepted way, and achieved good sales results. At present, there are more than 6,000 large and small pharmaceutical factories in China, and each pharmaceutical factory has a sales team. Therefore, a huge team of medical representatives flows between hospitals and pharmaceutical companies. As China's pharmaceutical market has not developed for a long time, the scale of the existing sales team of medical and health care enterprises is still very limited, and the pharmaceutical industry, as a rapidly developing and increasingly fierce competition industry, needs medical representatives most, so pharmaceutical enterprises will continue to strengthen the construction of sales teams in the future. Risks and rewards: