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How to communicate with customers
How to communicate with customers
How to communicate with customers? In the workplace, many people don't know how to communicate with customers. No matter what industry we are in, we must learn to communicate with customers. If you are interested, let's see how to communicate with customers and related materials. How to communicate with customers skills 1
1. Pay attention to what customers say and understand what customers think
Some customers have clear requirements for the products they want to buy. Paying attention to customer requirements and meeting customer needs will make sales more smooth. On the contrary, blindly trying to promote your own products, unreasonably interrupting customers and chattering in customers' ears will fail in nine cases out of ten.
second, what kind of service can you provide to customers? Please tell them and show them.
Customers not only hope to get your pre-sales service, but also hope to get good service after purchasing your products. Constant telephone calls and holiday greetings will give them a good feeling. If you promise your customers, don't find excuses to delay or not do it, such as whether the gifts and invoices are delivered in time.
Third, let the customer know that he is not the only one who bought this product
Everyone has herd mentality. When recommending the product, the business personnel timely tell the customer that some enterprises or competitors with similar or the same situation bought this product. This not only shocked him psychologically, but also enhanced his desire to buy. According to experience, when buying the same type of products, this company will definitely buy more advanced products than its competitors, which will also dampen the morale of the other side.
Fourth, enthusiastic salespeople are the easiest to succeed
Don't just say I'll send you an offer when customers ask about products, and have a look. Only when the customer's time is very tight will you say to send a quotation. That should also be said before. I'm really sorry. I was going to introduce the product to you, but you may have to look at it yourself this time. Let the customer feel that you are in her body all the time.
Let her feel the unrestrained feelings, and stir her like a flowing iron. If time permits, even if the customer has no demand or has no demand, we should also receive them sincerely and enthusiastically. Who knows what position she is and what background she is; She has no needs, how can she know that her husband has no needs? She has no needs.
how do you know that none of her friends have a high professional title? This is what my friend who is a "Huiren Shenbao" told me. Yes, we should have a "generalized customer theory"-everyone is a customer.
V. Express yourself concisely
Being a salesman is a job with conversation as the main form, so expressing your opinions concisely is an important performance of a salesman. First, no matter what the content of the meeting is, you should pay attention to follow the customer's eyes, ask him to place an order, or call a spade a spade about his unreasonable conditions.
is to agree on the time and place of the next round of talks; Second, important affairs should be briefly explained within a few minutes, especially opinions that are completely contrary to the customer's meaning. We should make a long story short and end the conversation on this topic as soon as possible, which is conducive to maintaining a friendly atmosphere of the conversation. If you can't make some progress in every agreed negotiation.
or make a decision, so as to fall into a lengthy meeting and waste time and energy. Unless it is a delaying tactic for business strategy, it will be a great waste for yourself or others.
6. Speak sincerely
Only sincere people can win trust. We can't persuade a company with an annual output value of 5 million to be a senior member once or twice a year in order to improve our personal performance. That's unrealistic and will be resented by customers. First of all, we should start from the customer base of the company.
based on the factors such as industry and enterprise scale, we should learn as much as possible about upstream resources and communicate with customers from the overall situation, so that customers can feel that we are professional. Secondly, when we chat with the HR manager of the company, we can learn about this person's temper and hobbies. If this person is busy.
after you define this customer as a prospective customer, you can also beat about the bush to make some sweet words and learn from his assistants or colleagues. I think when you understand this, it will be of great help to your attack. It is said that before meeting a guest, President Washington of the United States must look at this person's hobbies on the first night. Why not?
VII. Adopting Psychological Persuasion Strategy
Psychological Persuasion Strategy is the corresponding method adopted by the salesman when negotiating with his opponent. It is a strategy to influence opponents and make them change their attitudes and behaviors through persuasion and guidance. This is the most common, direct and main method in negotiation. How to communicate with customers 2
Treat every customer sincerely
Customers are not fools, but also have their own cognition and consciousness. Don't cheat your customers at any time, because when a customer finds out one day, you will lose this customer, and even lose more potential customers.
Pay attention to emotional marketing
People are emotional animals. Send a message to your customer during the Chinese New Year and the holidays, and he will also feel your feelings for him. In this way, he will think that you are a sentimental person.
Respect the customer
Maybe he can't afford it today, but it doesn't mean he can't afford it in the future. And respect for people is a character that a person should have.
Help customers
When a customer has any problems, you must explain patiently. Maybe the customer has not bought your products now, but if he thinks you have given him good advice, maybe he will buy products from you in the future.
Adjust your state
If you want to achieve good communication, you must concentrate all your energy on listening, which is the basis of effective listening. Therefore, sales staff should make preparations in many aspects before communicating with customers, such as psychological preparation, physical preparation, attitude preparation and emotional preparation. Panic, tired body, gloomy expression and negative emotions may make listening fail.
Let customers provide their needs on their own initiative
In many cases, customers are reluctant to disclose their ideas and related information on their own initiative. If the salesperson performs alone, this kind of communication without interaction will be quite embarrassing and will eventually be invalid. In order to achieve good interaction in the whole communication and facilitate the smooth realization of sales targets, salespeople can guide customers to open their hearts by asking appropriate questions.
in many cases, customers will also put forward their own ideas according to the salesperson's questions. In this way, sales staff can seek solutions to the problems spoken by customers. Generally speaking, salespeople can ask questions with questions such as "What …", "Why …", "How …" and "How …". This open-ended questioning method can make customers express their inner needs more freely.
effective screening of customer information
in the process of communication with customers, customers will send out all kinds of information, some of which are useless, while others play a vital role in the whole communication process. For important information, the salesperson should verify it with the customer while listening.
This has two advantages. First, it can avoid misunderstanding customers' opinions, so as to find the best solution to the problem in time. Second, it can encourage customers, and they will increase their interest in talking because they have found an enthusiastic audience. Of course, it is necessary to find the right time and use certain skills to verify information with customers, otherwise it will be difficult to encourage customers to talk. How to communicate with customers skills 3
1. When visiting customers, the principle that sales representatives should believe in is to grab a handful of sand even if they fall. This means that the sales representative can't go home empty-handed. Even if the sales promotion doesn't close, let the customer introduce you to a new customer.
1. When visiting customers, the principle that sales representatives should believe in is to grab a handful of sand even if they fall. This means that the sales representative can't go home empty-handed. Even if the sales promotion doesn't close, let the customer introduce you to a new customer.
2. select customers. Measure customers' willingness and ability to buy, and don't waste time on indecisive people.
3. The important rule of a strong first impression is to help people feel important.
4. Be punctual for appointments-Being late means: I don't respect your time. There is no excuse for being late. If you can't avoid being late, you must call and apologize before the appointed time, and then continue the unfinished sales promotion work.
5. Sell to Mr. Power who can make purchase decisions. You can't sell anything if your sales partner has no right to say buy.
6. Every sales representative should realize that sales can only be successful if you keep an eye on your customers.
7. It is the work and strategy that sales representatives must make efforts to prepare in advance to approach customers in a planned and natural way and make customers feel beneficial and negotiate smoothly.
Sales closing skills
The difference between closing a deal and not is the persistence of the salesperson. When encountering problems and difficulties, only persistence can achieve the final' closing'.
sometimes customers choose for a long time, and finally they will tell you that I'll think about it again. When I come tomorrow without an order, the sales staff will be very unwilling. What's the problem? Just let her go? I recommend a method for everyone:
When asking questions, salespeople can smile and look straight at them, which will put silent pressure on customers and make them tell the real problem. According to the reasons put forward by customers, we can recommend accessories again to stimulate customers' desire to buy.
how to chat with customers
first, you must be concise. When we meet our customers, whether we introduce ourselves or products, we should be concise, preferably in two sentences. Speak slowly and without procrastination. When you speak, you must look into each other's eyes and smile.
second, don't interrupt each other when they are talking. We should not refute each other's views casually, and we must make clear each other's intentions before speaking. There are many salesmen who often start to interrupt and refute before the other party finishes speaking or does not understand the other party's point of view, resulting in a TV debate.
caused great resentment from customers, and the order was naturally not negotiated. As a salesman, you must always keep in mind your task, in order to sell products. Sometimes the customer's belittling of your product is a habitual vent. You just need to listen to him carefully and express your understanding from time to time, which will eventually win the favor of the customer, and then it will be much easier to talk about the product order.
third, in the face of customer questions, the answers must be comprehensive. A comprehensive answer is not to let you talk endlessly, nor is it that the more you answer, the better. Instead, you should answer the customer's questions comprehensively, don't leave anything out, especially the key questions, and learn to answer ten questions. This is not contradictory to accuracy. When customers understand products,
It's best to answer the questions you are sure to ask at one time. For example, when asking about the product specifications, you should try your best to answer the product specifications clearly, and the prices of various specifications, product packaging, transportation, invoicing and other questions have been answered, so that customers can find out many questions at once, so they don't have to ask any more questions.
What do you say when visiting customers for the first time?
We are visiting customers for the first time.
Xiao Ming went to visit customers for the first time. Before visiting, he prepared a set of 15-minute words about how to introduce products and how to recommend his own products in combination with customers' companies and needs. Then he recited the words roughly, collected the company situation of the customers, made these preparations, and let Xiao Ming meet the customers with confidence and not feel nervous at all.
When Xiao Ming met the customer Lao Wang, he talked a little about his products to let the customer know what he made and what products he bought. At this time, Xiao Ming's words turned sharply, pulling the topic to the customer's company, the customer's work, and talking about the development of the company's industry with customers. Then I went to chat with my customers about their family, their hometown, their life preferences and their families. Xiaoming and his customers had a good time, and finally ended the visit.
Some people will ask Xiao Ming why he just talked a little about his own products and opened the topic.
because the essence of first meeting is to close the relationship with customers. You can't say that you can open a shop just by meeting the customer once. The purpose of our first visit to the customer is to establish a good impression and trust foundation with the customer. If you talk endlessly about your products when you meet your customers for the first time, will your customers feel bored?
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