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Can I do a community group purchase by myself? How come?
I don't know if the friend who asked questions is going to do sideline business or main business.
Here I share my little experience of being the head of community group buying for two years.
Receiving goods during the epidemic
background
Third-tier small counties, no physical stores, residential buildings on the second floor, have their own main business, community group buying is a sideline.
The basic situation of our community: the community is relatively small, with two units and five buildings. There is a supermarket chain in the county at the entrance of the community and a vegetable market about 600 meters away.
Which platforms do I contact? How about quality and after-sales? How to apply for residence?
The platforms I have worked on include Shengxing Youxuan, Buy More Vegetables, TaoCaicai, Orange Heart Youxuan (the area was closed last year) and Benbendonkey(Xi 'an local road). At present, only the top three are left.
Product quality? Tao Caicai > Prosperity > Duoduo
Commission: the prosperity is relatively stable at around 10%, and there are no attractive activities; Amoy Caicai is now basically around 5%, and there are activities to pull people's heads; Many commissions are particularly low, and the focus is on head-pulling activities.
Professionally speaking, prosperity is the best choice. There are regular drivers every day, and drivers who are out of stock can basically reply. Only those who are prosperous after sale can reply manually, and the after-sale treatment is more flexible.
How to apply for the head of delegation? Sheng Xing traveled around Caicai, and shopped in many grocery stores. You can see the head of the delegation in the store's WeChat applet search.
Amoy Caicai settled down
Sheng Xing prefers to settle down.
As for how to build several platforms, my opinion is that we can open more platforms according to our own situation and try for a few days to see the delivery time, after-sales situation and order situation. Finally, you will leave three platforms, 1, because you will find that no matter how many platforms you open, it is always those people who don't like shopping on the platforms. If you open more platforms, he won't buy them. 2. If there are too many platforms, you will find that you spend a whole day picking up the goods, but you don't make much money overall.
Preparatory work/about to start work
1, foldable luggage case, easy to pick up (I don't have a pick-up point in the store here, so the driver basically needs to pull it in at the gate of the community).
2. If there are many goods, you can prepare a small shelf.
Basic process
After arrival, the goods are sorted and bagged, and the customers will pick up the goods on the shelves at the door (there are two households in my family, and there are cameras at the door, so I put the goods on the shelves at the door. Without this condition, I may need to contact the customer to pick up the goods in time, and some responsible persons also have time to deliver the goods to the door, which should be handled according to my actual situation?
How to operate, share some of my experience, for reference only.
1. First, set up my own WeChat group, because when I did it, everyone was not familiar with this community group purchase, so I pushed it in the community square for two days.
2. After the group is established, if it is not too much trouble, you can set up an integral system and get points for shopping. When you reach a certain point, you can get some small things to increase the stickiness of customers. I probably adhered to the 1 year integral system. After everyone got into the shopping habit, I changed to have free activities from time to time and canceled the shopping spot.
Wechat group activities
3. I will discuss the free level activities here alone. This activity is mainly aimed at some platforms with head-pulling rewards. According to the rewards of the platform, we can regularly select some vegetables and feed them back to the group friends, so that we can earn some rewards and give some benefits to customers who buy frequently.
What I said above is aimed at the sisters who are not afraid of trouble. If it's too much trouble, you can go around.
Finally, regarding the income, due to the limitation of the scale of the club, the daily turnover plus various rewards is basically around 100 yuan, which I think is not bad as a zero-cost sideline.
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