Supermarket investment proposal

Xxxx Supermarket is located in the business center, which is a large-scale comprehensive modern shopping center integrating shopping, leisure, food and entertainment. The supermarket has a total construction area of 7,000 square meters and a storefront area of 6,300 square meters. Supermarket adopts computer settlement and sales system, equipped with large central air conditioning, escalators, automatic fire sprinkler, electronic monitoring system and other modern facilities and equipment.

The company takes "customer first, improving service, catering to consumer demand and leading consumer fashion" as its own responsibility, and makes every effort to build a first-class shopping place. Now we are inviting investment for the society, and the specific investment proposal is as follows:

I. Scope of investment:

1, food:

Leisure food, puffed food, milk powder, biscuits, tobacco and alcohol, beverages, cold drinks, dried fruits, grain and oil, condiments, canned products, cooked food, specialty snacks, cakes, staple food kitchens, bread, baking and pickled products.

2, fresh:

Seafood, aquatic products, raw meat, vegetables, fruits, bean products, pickles, dried vegetables, eggs.

3. Department stores:

Washing daily chemicals, office stationery, paper products, ceramic glass products, daily necessities, stainless steel products, wood and bamboo woven products, plastic products, luggage, sporting goods, toys, shoes, bedding, knitting, women's products, clothing, books, audio and video, small household appliances, bicycles.

2. Investment invitation time: April 2008 15-May 30, 2008.

Iii. Investment targets and conditions:

1, a manufacturer, company or individual with certain business ability and economic strength, unlimited geographical area, reliable credit and long-term cooperation;

2. Have good professional ethics and consciously abide by the laws and regulations of the state and the rules and regulations of the enterprise;

3, strong organizational concept, can consciously accept management and supervision;

4. Have thorough market analysis ability, advanced business philosophy and the ability to grasp market opportunities for the commodities they operate;

5. Be able to pay various fees in time according to regulations.

Fourth, the way of cooperation:

1. supplier: refers to the manufacturer, company or individual whose supplier provides goods and related support to the supermarket according to the terms of the agreement signed with the supermarket. This method has two forms: ① suppliers supply goods according to the purchase price, and supermarkets set commodity prices; (2) The supplier provides the suggested selling price of the goods, and the shopping center draws profits according to the approved proportion.

2. Joint venture: refers to the cooperative mode in which supermarkets provide venues for free, suppliers operate independently, pay their own money and settle accounts on a monthly basis.

3. Lease:

Verb (abbreviation of verb) Investment invitation procedure:

1. Registration:

① Registration time: April 2008 15, location:

② Relevant materials to be submitted for registration:

A applicant's qualification certification materials: copies of business license, tax registration certificate and health permit; If the applicant is an agent, a copy of the manufacturer's power of attorney and other relevant materials shall be provided.

B. Product quality certification materials: product certificate, health inspection report, manufacturer's production license, manufacturer's health license, sales license of foreign goods at the place where they enter the store, trademark registration certificate, copy of bar code certificate and other relevant materials.

C. The above materials must be stamped with the red seal of the unit or signed by the person in charge of the registration subject before submission, and the above materials must be within the validity period of the certificate.

D. Commodity quotation: barcode, commodity name, unit, specification, supply price, suggested retail price, origin, shelf life, quotation time, etc.

E. provide necessary commodity samples (in kind).

2. Time for applicant qualification examination: April 200815—May 2008 10.

3. Notify the applicant of the negotiation time and place by telephone:

Notice time: May 10, —— May 12.

4. Negotiate and determine suppliers or joint venture partners, and notify each other in writing;

Time: May 12 —— May 18.

5. Both parties sign an agreement and pay related expenses (list of samples and commodity information).

Time: May 18-? May 30, 2008

Business phone number:? Contact person:

Supermarket Investment Proposal (2)

First, the principle of attracting investment

Before inviting investment, the whole supermarket should be designed and planned in a unified way, and the complementary promotion between different varieties and between different styles and grades of the same variety should be fully considered.

The unified management of supermarkets includes five aspects: unified management and supervision, unified investment management, unified marketing, unified service supervision and unified management. Among them, "layout design management and unified investment management" are the basis and origin of the latter three unified tasks. The success or failure of this work not only determines the success of supermarket operators' early planning, but also determines the success of shopping center's later commercial operation management.

The first basic principle: first carry out layout design and investment promotion, and then carry out planning and design. Many supermarket operators do not entrust experts to carry out layout design and commodity layout. In the process of attracting investment, they found that the big suppliers and affiliated companies who wanted to come in found that many planning designs did not meet their own requirements and made more changes temporarily.

Our company not only abides by the golden ratio of every commodity in the shopping center, but also constantly innovates. It not only considers the proportion of goods, but also pays attention to the design of business culture. The whole VI system is designed around the dynamic line of the store, which has a commercial atmosphere.

The second basic principle: to maintain the unified theme image and unified brand image of shopping centers, the unified conceptual design in advance is the foundation. Investment promotion should always pay attention to maintaining and managing the established business theme and brand image.

The third basic principle: the investment objectives of shopping centers should be different in function and form, and different products should be complementary. Simply put, the difference in the same industry is the difference in grade and style, and we can't blindly recruit similar products of the same grade.

The fourth basic principle: the choice principle of shopping center business model. The core main retail part should be self-operated as far as possible, and then recruit suppliers and related households with strong operational strength; As far as possible, the joint venture deduction is the main point in the store, supplemented by leasing, which can also enhance the overall control of the operators over the shopping center and improve their business performance.

The fifth basic principle: the principle of investment order. The principle of leasing area first, joint venture later, big brands and suppliers later, supplemented by retail investors; The principle of attracting popular projects first, giving priority to retail shopping projects and supporting auxiliary projects.

The sixth basic principle: the principle of attracting investment in the core self-operated area is conducive to the overall layout of people entering the retail area of the store and to turning around to other areas. The passage is like a blood vessel, which is convenient for people to turn around. () Store layout should fully consider the correlation between commodities.

Shopping centers, especially fruits and vegetables in large shopping centers, are suitable for the end of the business axis.

The seventh basic principle: the principle of preferential investment for special merchants. "From point to area, characteristic management" is the management characteristic of shopping centers. Special merchants refer to business units with high cultural, artistic and scientific content. Giving them preferential policies and inviting them in can enhance the cultural atmosphere and enliven the atmosphere of shopping centers. Of course, the business scope of the special merchants should be consistent with the business theme and brand image of the shopping center.

Article 8 Basic principles: The principle of releasing water and raising fish shall be adopted for lease operation. Because of the long-term characteristics of shopping center operation, the basic rent+floating rent and quality service are adopted, and the floating rent is linked to sales, so that the whole shopping center will truly prosper. Only in this way can operators and businesses grow together. The truth of releasing water to raise fish can be understood as the truth of "popular first, then doing business, and sharing the growth space together".

Article 9 Basic Principles: The unified management of investment promotion should fully embody and emphasize the unified service for merchants. Unified services include unified merchant settlement, unified marketing services, unified information system support services, unified training services, unified store planning guidance services, unified administrative affairs management services and so on. This "unified service" should not only be reflected in the creativity and investment contract, but also in the later marketing management. What businesses crave most is profit.

Article 10 Basic principles: Shopping centers should have a sound information system, attach importance to knowledge management, and provide convenience for shopping center managers, contracted merchants and customers.

The establishment and refined management of a unified information platform can not only provide customers with convenient services such as unified cash register and one-card consumption, but also provide rich and accurate customer information and market information for the majority of contracted merchants, and even provide more detailed business information, such as the information on the purchase, sale and storage of retail goods. It can also provide shopping centers with commercial information such as layout density, goods collocation, staffing, venue efficiency, merchant performance, etc. It is convenient for shopping centers to redistribute business space (scarce resources) after analysis.

Investment promotion is not a job completed before opening. In fact, the investment promotion of shopping centers is an endless cycle. Before the opening, it was a large-scale investment promotion, and it was adjusted according to the sales situation after the opening. This requires the analysis and support of information system, and more needs knowledge-based auxiliary decision-making.

Second, the core of investment promotion planning-investment promotion plan

To formulate investment promotion plans and marketing publicity plans, we should make careful preparations to protect the interests of operators. It is necessary to determine the investment schedule, main investment sites, main investment backbones, investment planning, main investment activities and investment fees, and get the support of the main leaders of operators. Before carrying out the actual investment promotion work, we should first determine the investment promotion objectives and then determine the specific conditions.

Conditions for inviting investment in the leased area:

The rent is charged according to the use area, and the specific scheme is omitted.

Investment conditions in the joint venture area:

We can adopt the method of basic rent+sales commission, link the operating performance with the rental income, and closely link the unified business relationship between merchants and shopping centers.

Air conditioning charges are uniformly charged for air conditioning; Air-conditioning equipment such as compressors and pipes are provided by the merchants themselves, and the air-conditioning expenses are paid by themselves.

Supplier support and services reduce operating costs, such as distribution services.

Investment invitation time arrangement

Due to the heavy investment task of large shopping centers, the investment time should be arranged in advance. Among them, large merchants should do relevant work in advance, formally determine their intentions after the project design scheme comes out, modify and improve the scheme design according to the specific requirements of large merchants, and then enter the construction state to avoid the losses caused by forcibly modifying the scheme.

Investment team building

Our company has professionals.

Determine the proportion of investment and total cost (omitted)

Investment promotion expense management:

Blind investment, huge cost and poor effect are the concerns of operators.

Investment promotion expenses mainly include: personnel expenses, reception expenses and publicity expenses-advertising and investment promotion activities.

An important measure to reduce investment cost and improve investment efficiency is to entrust a professional consulting company to attract investment.

Strategies for the use of investment promotion expenses;

1, the investment task index is decomposed into people, and the cost is decomposed into people.

2. Pay attention to the use of key investment promotion and avoid piecemeal.

3. Focus on ensuring the salary and reward management of outstanding investment talents.

4. Pay attention to customer marketing and relationship marketing, and pay attention to expense arrangement.

There are not many soldiers, but they are good. Businessmen don't need to sit in the office all day. The main performance of businesses is investment results. Businesses need to maintain continuity, so they need good incentives.

Third, the establishment and optimization of the investment team.

The team knowledge structure of the investment promotion team needs to be carefully planned in advance, and it is best to have the vision of northwest investment promotion and adopt the following personnel combination.

The best combination of investment promotion team: the combination of three investment promotion personnel.

A director of investment promotion, fully responsible for investment promotion.

Two investment managers, one is responsible for the investment promotion of the leased area and related households; One is responsible for attracting investment from suppliers.

Guarantee of investment quality: according to our summary of various investment cases, we find that many entrepreneurs, as operation management teams, take good positions as bait and take kickbacks from suppliers.

There should be better restraint measures for investment promotion personnel, mainly to control the quality of investment promotion. For projects entrusted to the management team, it is even more necessary to stipulate the investment quality and acceptance criteria in the entrustment contract.

Fourth, investment promotion and publicity.

Three objectives of attracting investment for supermarket projects:

1, attracting the attention of big businesses.

2. Attract brand suppliers to enter the market.

3. Make publicity for the opening of the business to attract consumers' attention.

In attracting large businesses to settle in for publicity, we should adopt various publicity methods: newspapers, professional magazines and online media. We suggest not only paying attention to the publicity of the project itself, but also highlighting the corporate brand. For example, you can invite business experts to write special publicity, upgrade the project grade, create a good brand image, and lay a good foundation for subsequent opening operations.

Television: attracting small and medium-sized retail investors

Newspapers and professional magazines: attracting investment for big businesses.

It is very important to attract investment and create momentum. Sun Tzu's Art of War said: The potential risk of defeating the enemy without fighting is short, and the momentum should rely on its own advantages and attach importance to the synergistic effect of propaganda.

In terms of attracting investment, we can't completely adopt the advertising model, and our company's resources in this area can just complement each other.

Verb (abbreviation of verb) investment promotion and negotiation strategy

Commercial management companies will lead the investment promotion work and make full use of existing social resources to attract investment. Our company not only maintains a good relationship with big businesses, but also has a business vision and consulting service level that big businesses can trust. In addition, our company has done business planning for dozens of supermarkets in northwest China, and is quite familiar with all aspects of investment promotion, which can win the maximum profit for operators.