Want to open a maternal and infant shop, how to open it?

With the prosperity of the maternal and child industry market, more and more people want to enter the maternal and child industry to open a maternal and child shop and open up their own entrepreneurial road. But many people don't have any entrepreneurial experience and don't know how to open a maternal and child store. What should we do?

First, go it alone or join? It depends on your own ability.

Generally speaking, there are two forms of opening a maternal and child store, either by yourself or by yourself, and everything must be done by yourself and pondered by yourself; Either join a mother-infant chain store or a franchise store. Franchising brands has a successful business model, which you can easily apply. For example, loving mother and baby can teach you how to open a shop, and complete the knowledge and preparation work needed for opening a shop from the aspects of decoration, commodity display, shelf placement, product promotion and activity planning.

Second, the choice of maternal and child products brands should have a vision.

Inexperienced people will easily choose some brands that are not cost-effective or popular with consumers when opening maternal and infant stores, which will waste the resources of maternal and infant stores, cause a backlog of goods and directly affect the operating costs of the stores. If you don't have much experience, you should not only know how to open a maternal and child store, but also know how to choose a brand. If you choose to join your mother, fortunately, your mother will give more consideration to the choice and stocking of goods, so that you can run the store without worry. The products will not cause the backlog of goods, and the products will be welcomed by consumers, helping the store to create high profits.

Third, the operation of maternal and child stores needs a doorway.

The key to opening a maternal and infant store is the way the store operates. If you are a novice and have little experience, you may encounter a lot of trouble if you don't know how to open a maternal and child store and how to operate it. First of all, how to carry out shop promotion, how to manage members, how to promote goods, how to manage goods inventory and so on. If you haven't studied these problems, you will definitely have a headache.

Generally, opening a maternal and infant store has the following procedures:

I. Analysis of Investment Budget

How much investment is needed to open a maternal and infant store is a problem that puzzles many novices. In fact, the investment cost needs to comprehensively consider the city, location, store area, market environment and other factors. The investment budget needed to open a maternal and child store is obtained through market research.

Second, the market survey:

Investigate the maternal and child market, regional characteristics, infrastructure, terrain characteristics, etc. , should also include sales revenue forecast and cost analysis.

Third, the location of maternal and child stores

1 After the feasibility is confirmed by market research, the location of the maternal and child store will be selected; Click to understand → more detailed suggestions on the location of maternal and child stores.

2. Lease shops and write lease contracts; Sometimes, in order to save time and management personnel, we can take over the transfer of the maternal and child store.

Fourth, the maternal and child store decoration:

1 discuss the specific design and decoration scheme with the decoration company, and start the decoration construction of the maternal and child store after confirmation;

2. Go through the procedures of temporary occupation of urban roads, door head and interior decoration, fire control audit of interior decoration of construction projects, fire control acceptance declaration, etc. (The procedures will be different according to different local policies).

Verb (short for verb) Architecture:

1 The construction team will enter the site for construction, and assign special personnel to be responsible for the quality and progress of the project;

2. Develop open activities.

Intransitive verbs: preparations for opening a shop:

1 register with the local industrial and commercial bureau with the lease contract (approved enterprise name; Registered capital and capital verification report; Health permit; Environmental protection certificate; Fire prevention scheme; Tax registration, etc. );

2. Exterior wall signs and advertising licenses;

3 personnel recruitment and training (recruitment localization, relevant work experience is preferred);

4. Preparation and layout planning of in-store containers; Click to learn → Frequently Asked Questions about Shelves in Maternal and Infant Stores

5. Design and preparation of in-store decoration products.

Seven, acceptance:

Decoration completion acceptance (fire control acceptance, sanitation acceptance, environmental protection acceptance).

Eight, trial operation:

1 Select the equipment needed for operation and prepare sufficient goods according to the specifications of the store;

2 containers are placed according to the design drawings when entering the store, and then cleaned and displayed in the store;

3. Carry out business promotion and trial operation.