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Flower shop tips
The initial investment of flower shop mainly includes three parts: store rent, decoration and purchase funds.
The investment scale depends on the opening time and store rent, with the larger120,000 and the smaller 45,500. The skills of opening a shop mainly include familiarity with the market, site selection, store layout, business strategy, mastery of flower arrangement art, investment risk and so on. The specific description is as follows: 1. Proficient in technology.
People who have never been exposed to flowers have long heard that flower arrangement is an art, and as a life etiquette flower, we only need to master a little packaging and flower arrangement technology. First of all, we should understand the flower language, what flowers to send to whom, what flowers to use on what occasions, the opening of flower baskets and the making of floats. It is simple to solve the problem with a book about flower arrangement.
Practice makes perfect, and everything will be fine in more than a month. Second, the store address.
This is the key to our suggestion that you open a wholesale and retail store. Because the retail profit of the flower industry can reach about 50%, the retail profit is enough to meet the rent, water and electricity, employee wages, taxes and fees in January.
From this point of view, the store is located next to the hospital, hotel, photo studio or entertainment city, which can avoid the influence of the off-season from June to September on the whole performance. Secondly, from the point of view of improving the performance of wholesale and retail, because the wholesale profit is about 10%-30%, the store can be located in a wholesale street in the flower market or a block where flower shops are concentrated. During the peak season from September to May, all flower shops and buyers are your customers. Because of the herd mentality of customers, you will get a lot of business that others can't get.
At the same time, other flower shops are your wholesale customers. Third, decoration.
The decoration of the flower shop is mainly reflected in the word "huahua". To achieve this goal, there is only one way, that is, more glass with reflective function, so that the storefront space appears larger, one flower becomes two flowers, and a bunch of flowers becomes two flowers. Of course, in order to reflect the gorgeous flowers, lighting color is also very important. It is suggested that pink lamps can be properly decorated and used as wholesale and retail shops. After the front hall of the store is properly decorated, * * * can be used as a warehouse to reduce the decoration cost, and the glass door is indispensable, so the advertising benefit and two pairs of flowers are also a kind of protection.
Decoration with glass as material has low cost and good effect. Fourth, purchase goods.
Purchase channel is the key to wholesale and retail stores, because the quality and price of flowers are your magic weapon to win the market. Finding the source of self-produced and self-sold goods can ensure your maximum profit space as our Kunming flower net. Located in Dounan Town, Kunming, the largest flower market in China, it has its own production base, adopts the brand strategy of price+quality+service, and defines the responsibilities, rights and benefits of both parties with standardized contract management.
So guarantee your interests in the form of general agent or direct store. Kunming Flower Network is based on the principle of "reputation first, quality first".
As a self-produced, self-sold and air and rail consignment agent, we will provide you with sufficient supply. Running your own business is all up to you.
5. Business strategy. China has been reforming for 20 years. There is no blank market waiting for you to develop anywhere. Everyone is doing it. It depends on how you do it. Reputation is the key. One is to look at the quality and price ratio of flowers, and the other is to look at the quality of service. If the quality and price of flowers are controlled by suppliers, wholesale and retail stores as shopkeepers mainly rely on the quality of service.
Why not make a promise of free door-to-door delivery first? This kind of pre-sale service will establish a gradually expanding customer base of credit system for wholesalers and retailers. Second, avoid waiting for him. No matter which city, flower arrangement in star-rated hotels is a good business. Change the issue every 3-5 days, ranging from several hundred yuan to several thousand yuan. What's more, there are many wedding banquets, conferences and birthday banquets in the hotel, which will inevitably bring a lot of business. Photo studios, bars and dance halls are also markets for your business development. Cooperate with the radio station to sell back the products cumulatively.
2. Basic knowledge of flower shop
The initial investment of flower shop mainly includes three parts: store rent, decoration and purchase funds. The investment scale depends on the opening time and store rent, with the larger120,000 and the smaller 45,500. The skills of opening a shop mainly include familiarity with the market, site selection, store layout, business strategy, mastery of flower arrangement art, investment risk and so on. The breakdown is as follows:
First, master the technology. People who have never been exposed to flowers have long heard that flower arrangement is an art, and as a life etiquette flower, we only need to master a little packaging and flower arrangement technology. First of all, we should understand the flower language, what flowers to send to whom, what flowers to use on what occasions, the opening of flower baskets and the making of floats. It is simple to solve the problem with a book about flower arrangement. Practice makes perfect, and everything will be fine in more than a month.
Second, the store address. This is the key to our suggestion that you open a wholesale and retail store. Because the retail profit of the flower industry can reach about 50%, the retail profit is enough to meet the rent, water and electricity, employee wages, taxes and fees in January. From this point of view, the store is located next to the hospital, hotel, photo studio or entertainment city, which can avoid the influence of the off-season from June to September on the whole performance. Secondly, from the point of view of improving the performance of wholesale and retail, because the wholesale profit is about 10%-30%, the store can be located in a wholesale street in the flower market or a block where flower shops are concentrated. During the peak season from September to May, all flower shops and buyers are your customers. Because of the herd mentality of customers, you will get a lot of business that others can't get. At the same time, other flower shops are your wholesale customers.
Third, decoration. The decoration of the flower shop is mainly reflected in the word "huahua". To achieve this goal, there is only one way, that is, more glass with reflective function, so that the storefront space appears larger, one flower becomes two flowers, and a bunch of flowers becomes two flowers. Of course, in order to reflect the gorgeous flowers, lighting color is also very important. It is suggested that pink lamps can be properly decorated and used as wholesale and retail shops. After the front hall of the store is properly decorated, * * * can be used as a warehouse to reduce the decoration cost, and the glass door is indispensable, so the advertising benefit and two pairs of flowers are also a kind of protection. Decoration with glass as material has low cost and good effect.
Fourth, purchase goods. Purchase channel is the key to wholesale and retail stores, because the quality and price of flowers are your magic weapon to win the market. Finding the source of self-produced and self-sold goods can ensure your maximum profit space as our Kunming flower net. Located in Dounan Town, Kunming, the largest flower market in China, it has its own production base, adopts the brand strategy of price+quality+service, and defines the responsibilities, rights and benefits of both parties with standardized contract management. So guarantee your interests in the form of general agent or direct store. Kunming Flower Network is based on the principle of "reputation first, quality first". As a self-produced, self-sold and air and rail consignment agent, we will provide you with sufficient supply. Running your own business is all up to you.
5. Business strategy. China has been reforming for 20 years. There is no blank market waiting for you to develop anywhere. Everyone is doing it. It depends on how you do it. Reputation is the key. One is to look at the quality and price ratio of flowers, and the other is to look at the quality of service. If the quality and price of flowers are controlled by suppliers, wholesale and retail stores as shopkeepers mainly rely on the quality of service. Why not make a promise of free door-to-door delivery first? This kind of pre-sale service will establish a gradually expanding customer base of credit system for wholesalers and retailers. Second, avoid waiting for him. No matter which city, flower arrangement in star-rated hotels is a good business. Change the issue every 3-5 days, ranging from several hundred yuan to several thousand yuan. What's more, there are many wedding banquets, conferences and birthday banquets in the hotel, which will inevitably bring a lot of business. Photo studios, bars and dance halls are also markets for your business development. Cooperate with the radio station to sell back the products cumulatively.
3. What common sense should a flower shop have?
Flower shop, as its name implies, is a place to spread beauty, and the commodity is flowers, so floral art is the soul of flower shop. First of all, people engaged in the flower shop industry must go to a professional floral school for further study and strive to improve the level of floral art in order to serve customers with high quality.
In terms of business scope, flower shops can focus on flowers, potted flowers, dried flowers, craft silk flower, flower utensils and wedding services, or run other complementary goods and services according to local conditions, so as to improve the comprehensive economic benefits of flower shops. If the economic strength is limited, you can take the form of capital operation and operate in partnership with units or individuals associated with flower shop business.
The flexible business hours of flower shops can meet the needs of customers at different times; Flower shop decoration inspection can provide consumers with a good shopping environment and make consumers feel more happy; Flower shops serve the community, allowing consumers to enjoy faster service.
To run a flower shop, the variety must be complete. After the consumer's needs are met and it is convenient, he will come again next time. As an operator, we should constantly improve the level of floral art to meet the increasing appreciation of consumers. Flower shops pay attention to learning and accumulating knowledge and skills, communicate with peers, and selectively participate in various short-term training and learning according to their own economic situation in order to learn from others' strengths. Innovation is mainly reflected in floral design, which is also the source for flower shops to establish service brands and create their own characteristics.
Attach importance to customer psychological analysis. Customers go to the flower shop to buy flowers, and the flower shop staff should analyze the customer's psychology. (1) According to age, clothing and transportation; ② Consumer's mentality, face, mood, habits and hobbies. Consumers are often wary and distrustful, and they should try to eliminate these situations. ③ At the same time, we should analyze the characteristics and uses of consumption and observe the attitude of customers to spend money, which is related to people's education level, lifestyle and consumption concept. When introducing flowers, first ask about the purpose, then choose the style (bouquet or basket, bouquet is romantic, basket is solemn), then choose flowers for floral creation, and finally mark a suitable price.
Attach importance to the quality training and management of employees. It is necessary to formulate a flower shop management system, standardize employees with the system, and cultivate employees' sense of ownership. Cultivate professional managers of flower shops. Managers (store managers) and employees are responsible for each other. At the same time, flower shops should often carry out floral training to improve the floral technical level of employees and improve their knowledge structure and aesthetic cultivation. Subscribe to more books on floral art, as well as China Flower News, Garden, Flowers, Taiwan Province Floriculture and other books and periodicals, so as to keep abreast of the flower fashion trends and connect with the international flower fashion trends as soon as possible.
How to run a flower shop well, starting from small things, will have great development.
4.2. What common sense do you know about sending flowers?
Sending flowers is a science, and sending flowers is also an art. Flowers express too many languages. Have you ever understood the profound meaning of the flower collector? Is it a little sleepy to send flowers? Do you know the meaning of a bunch of red and white roses? Did you know that Lily should be treated first when visiting a doctor? Wait, we must express and understand the meaning of sending flowers well, so as to better express this art.
To grasp the true meaning of floral art, we must first understand the meaning of flowers, so that flowers can show the essence of the bright moon, conform to the spirit of heaven and earth, and have the beauty of freedom. After a long period of evolution, people have endowed all kinds of flowers with certain meanings to convey and express their feelings.
For example, exams are praised as "folding laurels", farewell or farewell is called "folding willows", peaches are offered to wish the elderly a long life, and pomegranates are sent to wish the newlyweds many children and grandchildren. As for "pine, cypress, bamboo, chrysanthemum and lotus", they all have clear and fixed meanings according to their personalities. Flowers of all shapes tell a thousand words. To understand the meaning of flowers, let's start with the common sense of sending flowers.
Due to the different customs in different countries, sending flowers is also taboo, and it cannot be copied mechanically. Every flower has a certain meaning and contains silent language. So when sending flowers, you should choose different flowers according to each other's situation.
Old people's birthdays should be given longevity flowers or evergreen flowers. Longevity flower symbolizes "health and longevity" and evergreen symbolizes "eternal youth". Men and women in love usually send roses, lilies or osmanthus flowers.
These flowers are beautiful, elegant and fragrant, and they are the tokens and symbols of love. Red roses, lilies, tulips, herbs and hibiscus flowers are the best flowers to express love between men and women.
Besides roses, lilies, tulips, herbs and hibiscus flowers, chrysanthemum (considered as the most popular flower in China), gladiolus, Dali, hyacinthus orientalis, Cymbidium, Dendrobium, Catalonia and Ceylon can also be added. In addition to roses, lilies, tulips, herbs, hibiscus flowers, chrysanthemums, gladiolus, hyacinthus orientalis, Dendrobium candidum, Catalonia and Saussurea grandiflora, the bouquet used by the bride when she wears tulle will be more gorgeous and exquisite.
When visiting relatives and friends on holidays, it is advisable to send reincarnation as a symbol of "happiness and auspiciousness". Couples can give acacia flowers to each other.
The leaves of Albizia Albizia are very long, facing each other, and close together at night, symbolizing "eternal love between husband and wife". When friends travel far, it is advisable to send peony, because peony is not only bright in flowers, but also contains inseparable meaning.
People who are frustrated in love should send begonia, because begonia, also known as acacia red, means to express comfort to the loved one. There are many taboos for sending flowers to patients. When visiting a patient, don't send a whole pot of flowers, lest the patient misunderstand that he has been ill for a long time.
Fragrant flowers are not good for surgical patients and are easy to cause cough; Too bright-colored flowers will stimulate the nerves of patients and irritate them; Camellia is considered unlucky because it falls off easily. It is advisable to send orchids, daffodils and calla lilies. When visiting patients, we should choose the varieties that patients usually like, which is beneficial to patients' emotional maintenance and early recovery.
When visiting venerable elders, it is advisable to send orchids, because orchids are of high quality and have the reputation of "gentlemen in flowers". When a new store opens and a company opens, roses and crape myrtle should be sent. These flowers have a long flowering period and flourish, which means "prosperity and abundant financial resources".
In order to congratulate friends on their birthdays, they can give each other holiday flowers. But for elders, marigold should be chosen.
Chelidonium majus L.
Evergreen, primrose and other flowers and plants with longevity implication are better. If you can give orchids or conifers.
Bonsai such as ginkgo and ancient banyan can pay more tribute. Send red roses on Valentine's Day, carnations with tulips on Mother's Day, red lotus with lilies on Father's Day, poinsettia with Dendrobium on Christmas Day, gladiolus with Minnan on Teacher's Day, primroses and other small potted flowers with chrysanthemums on Spring Festival.
Rich chrysanthemums, cyclamen, boiled flowers, violets, noisy flowers and orchids are the best gifts for full-moon babies. Congratulations on moving. It's made of Brazilian iron, goose web leaves and green radish pillars.
Color-leafed taro is a foliage plant or bonsai, which is suitable for opening new stores and companies. You should send baskets or cards with colorful flowers to congratulate you on your prosperous business and rolling in financial resources.
5. Common skills of flower protection
Bsp sterilization method: add alcohol, potassium permanganate, camphor, boric acid, citric acid, salt, alum, etc. Putting it in water can play a role in sterilization. Only when water does not rot can plants absorb water and keep fresh. Note: it must be prepared into solution before use, and it must not be directly put into water without dissolution. When using salt, be careful not to have too high a concentration.
Nutrition method: after the flowers are cut from the mother, they lose their source of nutrition. Nutrients such as sugar, beer, aspirin and vitamin C can be added.
Spray injection method: for many flowers with hollow stems, you can put the flower feet under the faucet to force irrigation.
Precautions:
1. Keep the water clean: change the water every day, and cut the roots and expose new stubble every day. Remove the excess leaves soaked in water.
2. Stay away from accelerant _ ethylene: Stay away from vegetables and fruits, because they will release a lot of ethylene, which will lead to the withering of flowers. At the same time, the fallen flowers and fruits will be cleaned up in time.
3. Fresh-keeping temperature: 5 degrees for common flowers and 10- 12 degrees for tropical flowers.
4. Location: Away from direct sunlight in summer and away from the air outlet in winter.
6. What basic knowledge should a flower shop have?
Basic knowledge that a flower shop should have:
Flower shop, as its name implies, is a place to spread beauty, and the commodity is flowers, so floral art is the soul of flower shop. First of all, people engaged in the flower shop industry must go to a professional floral school for further study and strive to improve the level of floral art in order to serve customers with high quality.
In terms of site selection, we should choose places with convenient transportation and many people, such as commercial centers, high-grade villas, apartments and office buildings. The central hospital is located in the central area of the city. One advantage of opening a flower shop near the hospital is that in the off-season of flower consumption, patients hospitalized in the hospital are not weak. This can increase the flower shop's income in the off-season and keep some expenses. In addition, some fruit non-staple foods can also be sold with it.
After the site selection is completed, it is the problem of signboard design, storefront decoration and layout. Signboard design should be concise, lively, easy to remember and endowed with cultural connotation. Store logo should be eye-catching, and its design should lay the foundation for the development of chain stores in the future. The decoration in the store should be simple and the colors should be light and bright. Proper use of European wrought iron can improve the taste of flower shops. The display of goods should be few and refined, so as not to appear chaotic. In addition, more spotlights should be installed in the store. Because spotlights can set off the atmosphere of flower shops, beautify works and beautify the role of flower shops. This is very important.
In terms of business scope, flower shops can focus on flowers, potted flowers, dried flowers, craft silk flower, flower utensils and wedding services, or run other complementary goods and services according to local conditions, so as to improve the comprehensive economic benefits of flower shops. If the economic strength is limited, you can take the form of capital operation and operate in partnership with units or individuals associated with flower shop business.
The flexible business hours of flower shops can meet the needs of customers at different times; Flower shop decoration inspection can provide consumers with a good shopping environment and make consumers feel more happy; Flower shops serve the community, allowing consumers to enjoy faster service.
To run a flower shop, the variety must be complete. After the consumer's needs are met and it is convenient, he will come again next time. As an operator, we should constantly improve the level of floral art to meet the increasing appreciation of consumers. Flower shops pay attention to learning and accumulating knowledge and skills, communicate with peers, and selectively participate in various short-term training and learning according to their own economic situation in order to learn from others' strengths. Innovation is mainly reflected in floral design, which is also the source for flower shops to establish service brands and create their own characteristics.
The service of flower shops runs through the whole business process, which is directly related to whether there are "repeat customers" and market share. Most of our consumers don't understand flower language when they consume flowers. Therefore, flower shops should guide consumption, and in addition, in order to meet the individual needs of a few consumers, they should arrange halls for them and carry out floral design. After-sales service is mainly reflected in teaching consumers how to maintain freshness, visiting customers frequently, mastering their new consumption requirements and trends, and replacing new flowers for customers with leasing business in time. Good wine is also afraid of deep alleys, and flower shops should pay special attention to direct and indirect advertisements.
Attach importance to customer psychological analysis. Customers go to the flower shop to buy flowers, and the flower shop staff should analyze the customer's psychology. (1) According to age, clothing and transportation; ② Consumer's mentality, face, mood, habits and hobbies. Consumers are often wary and distrustful, and they should try to eliminate these situations. ③ At the same time, we should analyze the characteristics and uses of consumption and observe the attitude of customers to spend money, which is related to people's education level, lifestyle and consumption concept. When introducing flowers, first ask about the purpose, then choose the style (bouquet or basket, bouquet is romantic, basket is solemn), then choose flowers for floral creation, and finally mark a suitable price.
Attach importance to characteristic management and marketing. Flower shops should attach great importance to characteristic management, unique store design and family-style layout in the store (decorating the flower shop space with artificial flowers and flowers), and there are complete varieties of flowers and leaves at home and abroad; Unique floral style. Attach importance to festival management and various forms of services. For example, flower shop decoration should have innovative ideas, unique layout, elegant and charming artistic atmosphere, giving people high-quality cultural enjoyment. Set up telephone contract flower delivery, door-to-door flower arrangement service, annual collective birthday flower delivery, flower rental, online flower shop, etc.
Operators should not only run flower shops, but also run markets and innovate in art, management and service. Festivals often occupy a large proportion in the operation of flower shops, so it is necessary to make publicity in advance (such as hanging banners with white characters on a red background in front of the store), analyze the market demand, prepare the supply of goods, organize skilled flower shops and flower delivery personnel, and carry out appropriate marketing (such as store advertisements, media advertisements, and fax emails to major units before the Spring Festival). ), pay attention to Valentine's Day, Christmas, Mother's Day, Teacher's Day, Spring Festival and other old festivals, and develop Valentine's Day and secretary's books on Qixi.
Attach importance to the quality training and management of employees. It is necessary to formulate a flower shop management system, standardize employees with the system, and cultivate employees' sense of ownership. Cultivate professional managers of flower shops. Managers (store managers) and employees are responsible for each other. At the same time, flower shops should often carry out floral training to improve the floral technical level of employees and improve their knowledge structure and aesthetic cultivation. Subscribe to more books on floral art, as well as China Flower News, Garden, Flowers, Taiwan Province Floriculture and other books and periodicals, so as to keep abreast of the flower fashion trends and connect with the international flower fashion trends as soon as possible.
7. What does a flower shop need to know?
Purchase channel, sales channel, market demand, capital, courage
Generally speaking, you need money and contacts.
Do you open a flower shop to make money? How to open a flower shop? Where is the flower shop?
1 hospital
Theaters, concert halls and cinemas.
3 school
4 densely populated residential areas
5. Office buildings, apartments, beauty salons, fitness centers and clubs.
6 shopping malls and supermarkets (a good advertising window to promote yourself)
No.7 business district
Do you open a flower shop to make money? How to open a flower shop? Prerequisites for florist address
There must be two-way traffic at 1.
There are large buildings around that can radiate, such as office buildings and shopping malls.
If there is a residential area, retail investors can be guaranteed to buy it.
It takes time to open a flower shop, and customers' business is stable. Therefore, the durability of the store should be considered in the site selection (the above points must meet at least two points).
Do you open a flower shop to make money? How to open a flower shop? Store-free operation
1 online flower shop
2 freelance designers
3 Others (set up your own design room and do floral design)
Do you open a flower shop to make money? How to open a flower shop? Business name of the company
Many shops are convinced of their own names and reflect their own styles according to the nature of their operations, such as flower shops, flower houses and floral design rooms. Some are named after flowers, some are named after artistic styles or masters, and some are named after the owner himself. They should be concise and easy to remember.
Do you open a flower shop to make money? How to open a flower shop? Shop rent
It is not advisable to invest too much. A store with personality and taste doesn't necessarily need high rent. Find the right one with your heart. The area of the shop can be very small.
Do you open a flower shop to make money? How to open a flower shop? Design investment
At present, the school often receives calls to recruit floral students as shop assistants. An investment in design is an investment in knowledge. It is estimated that it will cost 700-2,000 yuan to learn basic floral art (basic floral art, packaging and wedding, each of which is about 600 yuan). Tuition for learning design principles 1000 yuan or more. The tuition fee for more advanced courses is 2000-3000 yuan. Go abroad, such as Holland.
Do you open a flower shop to make money? How to open a flower shop? Insurance equipment
A safe is several thousand yuan, and a big flower shop can prepare a refrigerator. According to the scale, it will invest 1 10,000 yuan to tens of thousands of yuan.
Do you open a flower shop to make money? How to open a flower shop? decorate
Concise, with its own style, close to nature, such as brick walls, stone walls and wooden walls. The floor should be waterproof, non-slip and easy to clean. The shelves in the store can use natural wooden frames or transparent glass frames.
Do you open a flower shop to make money? How to open a flower shop? Flower material budget
The supply of flowers and leaves should be complete for the first time, about 1 000 yuan, and can be replenished at any time in the future. Usually, it depends on the business every time you get 300 yuan.
Do you open a flower shop to make money? How to open a flower shop? Staff recruitment
Find a handsome and smart shop assistant, pay attention to the quality of the shop assistant, and be honest and willing to work. The salary of a shop assistant in Beijing is usually several hundred yuan, many of which are about 1000. If you don't do your own design, you can hire a designer in the shop. Full-time is generally more than 2000 yuan.
Do you open a flower shop to make money? How to open a flower shop? Window design
Live advertisements in flower shops should be updated frequently, but there is no need to invest too much fixed fees at one time. Tools and auxiliary flowerpots (buckets, glass bottles, bamboo flowerpots, pottery, wicker, porcelain pots) Flower paste packaging materials (ribbons, gauze, non-woven fabrics, wrapping paper)
Do you open a flower shop to make money? How to open a flower shop? Common sense of flowers
Roses need high water level; Water is supplied to 3/5 of the whole height. Lily, carnation and several grass flowers that are easy to dehydrate and wither need normal water level. 1/3. Carnations sometimes need water control, and it is usually estimated that water will be cut off one hour before flowering. Some of them need shallow water: lovegrass, forget-me-not, peony, Brazilian wood industry, flag leaf, and several kinds of wood from Australia and South Africa, such as king flower and wood lily.
Do you open a flower shop to make money? How to open a flower shop? Check the temperature and humidity.
Most flowers are suitable for 4-7 degrees Celsius and the humidity is 80%-90%. They should be serviced by professionals at least once every six months.
Do you open a flower shop to make money? How to open a flower shop? Correctly handle new flowers and materials
Cut the flower stem under the flower surface
Do you open a flower shop to make money? How to open a flower shop? Use preservatives
Anything that comes into contact with flowers should be scrubbed with warm water and detergent.
Do you open a flower shop to make money? How to open a flower shop? Combined with other operations
Art, life, such as clothing, home, painting, coffee, tea.
Do you open a flower shop to make money? How to open a flower shop? Doing ordinary business in a flower shop.
Flowers for interior decoration, such as walls, pillars, ceilings, lobbies, facades, storefronts, bathrooms, bars, restaurants, clubs and human flowers; Wedding Floriculture: flowers for the bride and groom, bridal ornaments, bouquets and floats: wedding hall layout: photo flowers, reception desk, entrance, aisle, flower gate, candlestick flowers, cake flowers and stage flowers.
8. What knowledge does a flower shop need?
Prerequisites for flower shop address 1 must be two-way traffic, and motor vehicles can easily pass and park.
Graves subject to traffic control are difficult to open stores and cannot meet a large amount of business expenses. 2. There are large buildings around that can radiate, such as large office buildings and shopping malls, which can increase the number of customers who buy impromptu.
3. If there is a residential area, retail investors can buy it. 4. Flower shops generally need time to accumulate, and customers' business is stable, so the durability of the store should be considered when choosing a site.
When choosing a flower shop location, the above points should meet two points. Opening a flower shop (retail store) initially includes four parts: store location, rent, decoration and purchase funds.
The scale of investment depends on the rent of the store. According to Qingyi Flower Company, the investment of a flower shop with a scale of about 60 square meters should be 1 10,000 yuan to 20,000 yuan. Teacher Tian Fang of China Flower Network introduced a flower shop with a size of about 30 square meters, and the monthly rent is about 3,000 yuan to 5,000 yuan. Taking 30 square meters as an example, the decoration cost is generally 5,000 yuan.
The necessary equipment such as fresh-keeping cabinet, scissors and watering can will cost 3000 yuan. A 30-square-meter flower shop needs a florist and 3 to 4 ordinary employees.
Floriculture design is the foundation of establishing a store, so the level of florists in the store is very important. The average florist's salary is 1000 ~ 2,000 yuan, and the average employee's salary is around 800 yuan. Opening a flower retail store is different again.
According to Ms. Tian Tian of Beijing Jixiang Flower Center in Yuquanying Flower Market, opening a flower wholesale shop of 15 square meters, the admission fee starts from 50,000 yuan (including booth fees), and the monthly booth fee is more than 3,000 yuan, including simple facilities such as utilities. Simple decoration costs 3000 yuan, in addition to paying about 300 taxes and fees.
A shop with a square meter of 15 needs to hire a flower shop owner (except the owner's own business) and two ordinary employees with a salary of 1000 ~ 2,000 yuan. The salary is in 500 yuan ~800 yuan, and the daily running water is around 1000 yuan, so it can also be estimated whether opening a flower wholesale shop makes money. Numbers related to flowers? In recent years, flower consumption has become more and more popular. In addition to beautiful appearance, pleasing to the eye and beautifying the home, flowers can also develop people's imagination and make people more subtle and tasteful when communicating with each other.
What is the situation of our flower market now? According to Mr. Zheng of Beijing Flower Association, the consumption of Beijing flower market in 2002 was about 556.5438 billion yuan. The reporter visited several flower shops, and the daily sales of each flower shop ranged from 700 yuan to 1800 yuan. Now there are about 800~ 1000 flower shops in Beijing.
With the continuous improvement of people's living standards and cultural taste, people's demand for flowers will be greater and greater. Although there are 14 large flower markets in Beijing (Laitai Flower Market, Yuquanying Flower Market, Nature Flower Market, Big Forest Flower Market ...) with advanced international auction technology and facilities, the flowers traded by auction only account for 20% of the total flowers, while the figures in the Netherlands, Japan and other countries exceed 90%.
It can be estimated that flower shops in Beijing still have a lot of room for development.
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