Enterprise Management of Wayne Group

Under the guidance of the "334" marketing strategy, Wayne Group has closely integrated the sales of hospitals and OTC terminals with community medical services, and established a relatively complete marketing network after twenty years of efforts. There are more than 30 marketing agencies and offices in all provinces, municipalities and autonomous regions in China, and more than 400 business personnel are active in the front line of the market, engaged in drug sales and publicity; The company has also established a good strategic partnership with distributors all over the country. At present, there are more than 500 first-class and second-class dealers who maintain business contacts with the company all the year round, which has laid a good foundation for the production, management and promotion of new drugs, and kept the company's sales performance in a good development trend and growth, forming a win-win situation.

In terms of sales management, CRM system has been adopted since 2002, which greatly standardized the operation of the market. In the case of reducing sales staff and expenses, the company's total sales still maintained a high growth momentum. It has formed a consumer-oriented sales network with consumer satisfaction as the core, communities, hospitals and retail pharmacies as the terminals, and achieved the effect of standardizing channel operation.

In the international market, it has established trade relations with more than 20 countries and regions, mainly including Russia, Israel, Canada, the United States, Britain, Palestine, Zambia, Nigeria, Saudi Arabia and Southeast Asia. The export products mainly include Gankunning, Xiong Dan Tongmai Granules, Fatigue Kang, Qian Ying Slimming Tablets, Jieeryin Lotion, Yudan Granules and Qiling Yiqi Granules.