Tesla was exposed to a special team to delete posts, and Musk kept his mouth shut and broke his word.

Source: Zheng Zhengshe (ID: zhengjingshe)

Tesla, which became popular as soon as it was black, obviously didn't enjoy the free traffic that the China market exchanged for it. Instead, it set up a public relations team to try to stop those who speak ill of it.

On July 26th, a former employee of Tesla broke the news to the media that Tesla had set up a special team to monitor and search the complaints against the company and Musk on social media and comment websites, and deleted them in various ways, such as spitting and other information.

"Stealing a clock" is a fable of China, which Musk may not have heard. But China's ancient wisdom also applies to today's Tesla: spontaneous combustion, out of control ... While all the problems have not been solved, Musk doesn't want to hear any voice from the market.

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Wonderful public relations

On Tik Tok, the most praised sentence in How headstrong my girlfriend is is "I don't listen to me". Musk, a middle-aged man, also has such a "shy" temperament when facing the user's spit on Tesla.

The "serious society" analyst noticed that before Tesla's former employees were exposed to the scandal of overtime work and hacking, as early as 65438+ 10 this year, Tesla officially released a job advertisement for the position of "customer support specialist". At that time, there were rumors that the job of this position was to solve the social media problem against Musk, which was seamlessly connected with the story of former Tesla employees.

Tesla's public relations has always been a very different existence in the industry. In fact, the recent online slobber about Tesla is nothing more than a product quality problem. The problem exists objectively, but Musk "does not listen".

In terms of product quality, Tesla's earliest accident occurred on 20 16, which was a tragedy of car crash and death. However, in the face of users' doubts about the quality of Tesla products, Musk's attitude is that Tesla is not wrong, and even pushes the problem directly to users.

This "victim perfection theory" was applied by Tesla like a duck to water. In 20 18, a Tesla Model S produced by 20 14 in the United States crashed into a concrete wall and caught fire, resulting in one death and one injury of two high school students aged 18. Tesla's investigation on this matter concluded that "the fatal car accident has nothing to do with the Autopilot assisted driving system"; Coincidentally, in 2020, when a user in Beijing was driving Tesla, the vehicle suddenly lost control and hit someone. Tesla also slammed the pot on the grounds that "no system failures including the steering system were found", bluntly saying that the user did not operate properly. ...

In addition, if we use Tesla as the key word and add "out of control", "spontaneous combustion", "defects" and even general "quality problems" to search for relevant information, we can see countless vivid cases from users and news reports. For example, Wenzhou Tesla ran out of control and crashed into a 14 car, and the owner was hit by a nine-level disability; A Tesla in Nanyang, Henan Province rear-ended a vehicle waiting for a red light at an intersection. ...

However, if we follow the trace to find the cause of the accident, most of them are user problems, national grid problems and pedestrian problems, and the high probability will not be Tesla's own problems.

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Hard-mouthed musk

As early as 20 18, Tesla's "no" was confirmed by Sandy Munro, a former Ford automobile engineer, in the form of "reverse engineering". At that time, when evaluating the quality of Tesla Model 3, Sandy Munro found that there were problems such as uneven external panel gap and rough painting work on Tesla. Sandy Munro said, "This is a problem that only appeared in some cars in the 1990 s."

In the face of Sandy Munro's questioning, Musk responded to relevant questions three years later, claiming that it was difficult for Tesla to guarantee that all details were fine in the mass production stage of climbing. Meanwhile, he blew himself up. "The early Model S seats may be the worst of all the cars I have ever sat in."

"Serious Society" analysts found that in the American market, Musk was not as stubborn as China consumers imagined. In June this year, 5438+ 10,158,000 Model S and Model X were recalled by the National Highway Traffic Safety Administration. The reason is that the touch screens of these two cars are found to be defective, which may lead to the loss of the image of the rearview camera and the loss of the ringing and reminding functions of the automatic assisted driving system. Tesla immediately agreed to this request.

On the other hand, in the China market, according to incomplete statistics, there will be 1 1 accidents related to Tesla's loss of control in 2020 alone. Even at the end of 2020, Tesla recalled some imported Model S and Model X electric vehicles, and said that the problems such as "the ball stud of the front suspension and the rear connecting rod will produce initial cracks" were "the operation problems of drivers in China", saying that the recall was "voluntary, otherwise it would bear a heavy administrative burden".

Some people say that Tesla has a hard mouth, but it can be seen from its two completely different attitudes in the Chinese and American markets that "hard mouth" can actually be replaced by a more appropriate word-watching people eat vegetables.

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The clown turned out to be Tesla

Musk said: "Other companies spend money on advertising to manipulate public opinion, and Tesla focuses on products." Now, he has broken his word.

When Tesla's quality problems are flying all over the sky, "focusing on products" itself is very suspicious; Behind the scandal of "not manipulating public opinion" and spending money to delete "black posts", Tesla may also realize that Musk's promise also means that "the clown turned out to be himself".

When asked how to evaluate Tesla, "China Buffett" Duan Yongping said, "In my eyes, Tesla is a company with zero value, and it will die sooner or later. Its culture (corporate culture) is very bad. "

Musk is not the founder of Tesla, but since he became a shareholder in Tesla in 2004, this new car-making force has been deeply branded as the "Musk brand".

"Serious Society" has learned that in the field of autonomous driving, Tesla once boasted that its Autopilot function is a "complete autonomous driving solution". On the social platform, Musk himself has repeatedly forwarded videos that Tesla users only rely on the system to deal with emergencies. One Tesla fan even let go of his hands on the expressway and let the vehicles avoid the big trucks by themselves. Soon after, Fan crashed into a big truck because of the automatic driving function, and the car was destroyed and killed.

Many details of Tesla's "rollover" accidents in recent years were caused by system failures and occurred under the careful operation of users. It should be noted that after the automatic driving was renamed as "automatic assisted driving", Tesla did not express any misleading boasting, but repeatedly responded-the system was fine and the human operation was wrong.

In the market, the goal of the new forces to build cars is to surpass Tesla, which shows Tesla's leading position. In fact, from the perspective of automobile manufacturing, Tesla has always been at the forefront of industry development, whether in the control of supply chain or in product innovation.

This advantage makes Tesla's story in the Capital Lecture Hall vivid. After all, the capital market is about expectations. What kind of enterprises have the highest expectations? An enterprise that dares to innovate.

This expectation has pushed Tesla's share price soaring to this day, and even sent Musk to the position of the richest man in the world. At the beginning of 20021,Musk's personal net worth rose to 195 billion US dollars, surpassing Amazon CEO Bezos to become the richest man in the world, and about 70% of this value came from Tesla shares.

Editor | Tang Weiping Editor | Du Hai Proofreading | Ran Ran