Shengdu Decoration will give you a warm home - Yan Weiyang, chairman of Shengdu Decoration, met face to face with Zhu Xun

On March 25, in the studio hall of CCTV in Beijing, Yan Weiyang, chairman of Shengdu Decoration, came face to face with the host Zhu Xun and started a conversation about "home".

For Chinese people, "home" is always the core element. Deep in everyone's heart, they are full of longing for a warm home. However, when building a home with a beautiful environment, they often encounter There are many difficulties, and there are always too many pain points in traditional home decoration. Faced with these chaos and concerns that remain in everyone's mind, Yan Weiyang, the chairman of Shengdu Decoration, gave the answers one by one.

Yan Weiyang, a native of Wuyi, Zhejiang, graduated from Zhejiang University of Technology in 1998 and is currently the chairman of Shengdu Home Decoration Group. Currently, he serves as the Vice Chairman of the Presidium of the Zhejiang Economic Development Council, an outstanding entrepreneur in the construction and decoration industry of Zhejiang Province, and an executive director of the sixth council of the Zhejiang Construction and Decoration Industry Association. He was awarded the "Outstanding Contribution to the Home Decoration Industry in 2017" by the All-China Federation of Industry and Commerce Furniture Decoration Association. Award" etc.

This article is part of an interview between Zhu Xun and Yan Weiyang, the hosts of CCTV's "Beyond" column.

Z=Zhu Xun

Y=Yan Weiyang

Standardization and profit distribution issues are the reasons for the chaos in the home decoration industry

Z: Say With the chaos in this industry, anyone who has experienced home decoration feels that it is a painful and long time. From brand owners, material dealers to design and construction, the procedures are complicated, and owners who do not understand these are easily deceived. So, what is the reason for this chaos?

Y: The first reason is that the decoration industry involves a wide range, many materials, long time, and complex processes. If the products are not standardized, it will be difficult to have standardized management and unified price specifications; the second reason is the distribution of benefits. The problem is that the cost of decorating a house is relatively high and involves many management nodes, including designers, project managers, work teams, materials, logistics and transportation, etc. Therefore, irregular distribution of benefits is also one of the causes of chaos.

In 2007, Shengdu took the lead in introducing the "construction standard process", formulated plans for construction standardization and image technology standardization, laid the foundation for industry standards, and won the recognition of industry associations and leaders at all levels. In the same year, the "standardized project" promoted by Shengdu was also recommended as an outstanding home decoration enterprise in the country.

Z: I already know how to decorate, but I am very busy at work and cannot buy furniture of this material and that kind from time to time. But I don’t trust the construction team. What should I do?

Y: Shengdu launches "8090", "1112", "1314", "1617" and other complete products according to different house types of customers, and launches A4 and A6 whole-house solutions for different decoration standards. The plan includes "design package", "decoration package", "material package", "furniture soft package", "woodwork customization package", "electrical appliance package", "household supplies package", "smart home package", etc. A series of integrated services are integrated to provide customers with a true one-stop check-in service. In order to ensure the quality of products and services, we cooperate with mainstream first-line brands and source materials directly from the source to ensure the interests of consumers.

In 2017, Shengdu also passed three certifications: ISO9001 quality management system certification, ISO14001 environmental management system certification, and ISO18001 occupational health and safety management system certification. It became a member of the IFI national group and a CBDA member of the China Building Decoration Association. The governing unit and the governing unit of China Interior Decoration Association CIDA insist on 100-person construction with its own team. All construction sites adopt standardized and transparent management, and have "90 standard working days construction period", "Seven-star service", "Top 10 substandard projects" Commitments such as "Nothing will be forgiven" are all to tell consumers that Shengdu is a large company with standardized management, and consumers can trust Shengdu to leave their homes to Shengdu.

Service and reputation are the best business cards for home decoration companies

Z: Many owners are also worried that after strict inspections, they will find that the renovated house has the same effect as the original one. There is a gap in the pictures, and the decorated house is different from what I thought!

Y: In order to allow consumers to have a more intuitive experience of the effect of decoration before decoration, Shengdu has made every effort to create a fully decorated living model room, which restores the decoration after decoration 1:1. The appearance of the home is to achieve the goal of "the home is ready before the house is decorated", which also facilitates consumers to compare and reduce the gap after decoration. ?

Z: The decoration is over, but there is still an after-sales problem. Many users thought it was okay when the house was just decorated, but after using it for a short time, various problems appeared. . How to ensure after-sales service?

Y: Shengdu's value concept is "customer satisfaction is the first principle". Decoration is an industry that just needs low frequency and most needs consumer reputation. We have a very important assessment indicator which is "return rate" ” Therefore, Shengdu attaches great importance to after-sales service. To this end, Shengdu has created a seven-star service system, equipping each customer with a dedicated butler service team, which runs through the entire process of pre-sales, sales, and after-sales, and immediately follows up on customer needs. , dedicated personnel, special and professional services. In addition, Shengdu has set up corresponding warranty services for water and electricity projects, masonry projects, carpentry projects and painting projects to protect customers' after-sales interests.

Meet the standards, but also be higher than the standards. Shaping an ecological home is the standard of the Holy City

Z: In fact, decoration should maintain a positive and optimistic attitude. If you don’t understand the best way to decorate, It is better to leave professional matters to professionals. So how should we judge the quality of the project? What are the standards?

Y: Regarding the standards of project quality, the country, localities, and industries have standard systems. Shengdu also has some of its own construction standards and process patents. First of all, complying with national, local, and industry standards is the basis, but Shengdu's vision is "China's healthy self-decorated ecological home". We are committed to creating a healthier, more ecological and safer home for our customers. This is Shengdu's standard.

Z: In recent years, people have begun to tend to dress up. To what extent has dress up been developed now? What kind of convenience can the whole package bring to consumers?

Y: 2017 is the first year of renovation for the home decoration industry. Many large and medium-sized home improvement companies have begun to implement the complete decoration model, including the entry of some cross-industry companies, which are also optimistic about the "complete decoration" business.

Indeed, as consumer demand increases, decoration is a new one-stop service model in the field of home decoration, integrating decoration materials, basic construction, design and installation of soft furnishings, custom furniture design and installation, and move-in In the past, cleaning was a necessary service for moving in. Users only need to purchase home appliances and daily necessities to move in. Compared with before, it saves worry, effort and money. Shengdu’s corporate vision is “China’s healthy integrated ecology” Home".

To this end, we are also making continuous efforts and have established strategic cooperation with Hansen of South Korea, hoping to jointly promote the development of the assembly business. Korean Hansen, established in 1970, is currently the listed company with the largest market share in South Korea's large home furnishing market. It has strong advantages in cabinets and soft furnishings, while Shengdu started with traditional home furnishings and has strong competitiveness in hard furnishings. Through this complementary and win-win situation, we believe that the strong alliance can bring better all-round assembly services to consumers.

Only by gathering the "heart of family" can every expectation centered on "home" be met

Z: In fact, in China, home decoration can be traced back to ancient times. As soon as they had a house, people began to decorate and beautify the interior in various ways. But there are too many home improvement companies on the market. What do you think is the charm of your company?

Y: I often say: "Home is where my dreams begin." I regard my home as a small home and the Holy City as a big family. All the people in the Holy City are "one family in the Holy City." Shengdu's "family culture" is the essence of Shengdu's corporate culture; Shengdu's family is the core and greatest asset of Shengdu.

In Shengdu, in addition to the on-the-job employees, there are nearly 10,000 workers, all of whom support a family. The significance of Shengdu’s efforts is not only to manage the company itself, but also to manage our home improvement industry. Worker.

Only in this way can Shengdu unite the "heart of family" from the inside out to serve customers and meet every expectation with "family" as the core. Therefore, the family culture of the Holy City should be the greatest charm of the Holy City. A group of ordinary people do beautiful and extraordinary things.