What does an e-commerce anchor do (what is e-commerce and what does e-commerce do)

E-commerce live broadcast refers to offline physical merchants and sellers promoting and broadening their products through some online live broadcast platforms, so that customers can buy their own products while understanding their product performance. E-commerce live broadcast has the advantages of being intuitive, fast, interactive and rich in content.

Legally speaking, it belongs to commercial advertising activities, and the anchor also bears the responsibility of "advertising spokesperson", "advertising publisher" or "advertiser" according to specific behaviors. If consumers buy fake goods, they must first contact the seller, that is, the seller, and bear legal responsibility. The anchor and e-commerce live broadcast platform should also bear corresponding joint and several responsibilities.

On May 6, 2020, according to the People's Daily, in the first quarter, the national online retail market was basically stable, and "home economy" became a hot spot in the market. According to the big data monitoring of the Ministry of Commerce, there were more than 4 million live broadcasts of e-commerce in the first quarter.

Extended information:

The success of e-commerce should have four elements:

1. anchor 3354 It is very important to choose a suitable person and match the style of anchor.

2. Whether the anchor of user (demander) 3354 has the ability to influence users, that is, whether there is private domain traffic. According to the "AIE standard" of private domain traffic, if an anchor wants to have long-term private domain traffic, it must be IP-based and have loyal fans.

3. Live broadcast of goods (suppliers)-focusing on goods will greatly amplify defects. Efficient supply chain and excellent products are the key.

4. Scripts —— The interaction among anchors, users and commodities based on scenes needs to form a "field" according to the plot controlled by the established scripts, thus generating a large number of transactions.

Source: Baidu Encyclopedia-E-commerce Live E-commerce is actually an e-commerce platform that relies on live sales. In the process of live broadcast, you can explain the goods in detail, so that customers can understand the goods more intuitively. Once you have any questions, you can answer them immediately. In fact, it is equivalent to shopping at home, with a salesperson next to it. Whether you can sell things live depends mainly on the platform, products and skills of live broadcast. Everyone's income is different, so if you want to do live broadcast, you'd better choose a platform that suits you. For example, a friend of mine chose to live in Jiubao because he is engaged in jade.

What is the concept of live e-commerce, and what platforms are currently doing live e-commerce?

E-commerce live broadcast is the live broadcast of your seller to the buyer. The most representative is clothing. The purpose of on-site fitting is to let buyers see the quality and effect.

At present, Taobao JD.COM is the hottest. An excellent live broadcast e-commerce platform must have both live broadcast and electronic mall system. However, 99% of the live broadcast companies in the market actually only realize the live broadcast function, which greatly affects the single rate. At present, platforms supporting the whole live broadcast e-commerce system include Taobao, JD.COM and Mushroom Street. However, the entry threshold is relatively high and the required conditions are more complicated. E-commerce is the combination of live broadcast and e-commerce. Now more live programs make money by rewarding, but live e-commerce can make money by selling things, and the income of anchors is also high. There are many platforms for live e-commerce, such as Taobao, Mushroom Street, Red Bean jiaozi and JD.COM, which allow shopkeepers to communicate directly with buyers and make the goods more authentic. You can watch more live broadcasts, so you can learn more.